korea's a backward, isolated, backward place. >> the first lady ri sol-ju is a big part of the image makeover. >> north korea's image makers are turning kim jong-un and ri sol-ju into william and kate in the united kingdom. >> she became a fashion icon in north korea. >> rules of how women can dress changed. >> shorter skirts, taller high heels. >> luxury items or fake luxury items. faux chanel bags, fake louis vuitton. >> there's a new moneyed elite. comrade kim is even allowing something that looks suspiciously like capitalism to grow. in a sense, kim jong-un is buying the support of pyongyang. but there is a problem. kim is running out of money. it's one of the reasons why he's reaching out to the world. >> he has to show the most privileged people in his country that he can lead them to some kind of better life because if he doesn't they'll figure out how to get rid of him.