it is a hideous problem. these tobacco companies, as you pointed out, are marketing to kids by having the flavored pods. it is outrageous when they say they are trying to help smokers cut down on smoking. to get to the heart of it is not only so easily undetectable, but it is the gateway, right? it is the getting -- if you smoke is a juul, if one pod is the equivalent to two packs of cigarettes in terms of the nicotine delivery, what is the impact on getting kids hook odd nicotine and where does it go from there? >> that is the exact rub. if you talk to experts within the government they are saying, look, there may be some evidence of decreased smoking among adults. it was marketed as a smoking cessation tool. but you see staggering numbers, 900% increase, among youth. we know among youth, combustible cigarette consumption has gone