personality quiz about 2250,000 people took. data used by the professor then handed off to cam bren analytical and used to create profiles of voters. what's remarkable is you start with 270,000 people and connect all their friends, and before you know it you have 50 million facebook information. that's what's so remarkable to use this quiz to grab the data. cam bren sa cambridge says we didn't use it to help the trump campaign. but u.k. says he has regrets how he worked with cam bren. had is what he said to the guardian. he said this is insane, psychological profiles of 230 million, now they want to get contracts and work with the pentagon. it's like nixon on steroids. this is why this matters now. the election is long over, 2016