tighter and tighter sanctions. so higher rhetoric is necessary for your diplomacy, but it's not sufficient. and maybe the president's tweet and who knows what he's thinking and how much of this is even vetted in a strategic way, is the beginning of a shift in tone. i don't know. we'll have to see how the day evolves. >> as always, tom, you have a very interesting take and this time it is on what donald trump can do to be more popular. you say, quote, every character flaw he had before taking office from his cereal line to his laziness to himself and his needs has grown larger and more toxic as he has been president. with that in mind as you say that, what can he do to be more popular if you think there's a path? >> i'm not his popularity coach and i don't care one way or the other myself. my point is simply with the dow at 22,000 or was before this week and unemployment at 3%, you have to draw up a plan to fail