go back in the real estate sector very well. maybe the other thing she doesn't want to be publicly attached to. ivanka trump is a master brander and i think we're seeing a master at work. >> they say over at the white house, douglas, that the white house is urgently trying to change the subject this week. the source says we can't turn off the russia noise, but we need to do a better job filling the atmosphere with an alternative. and that plan includes ivanka trump in the mix as a distracter. is that a smart strategy? >> i don't think it's smart. ivanka trump, i'm not sure where she gets these high approval ratings. she seemed to be interesting because she had power, that she was going to be the one that controlled donald trump's twitter, that she was going to be the hostess of the white house. as sally just mentioned, by her staying mute, she's now become kind of an irrelevant person, hence, she's turned to "fox & friends" morning show and is