♪ what's going on ♪ what's going on ♪ yeah what's going on ♪ tell me what's going on ♪ ooh >> marvin gaye was affected by the vietnam war. his brother was in vietnam. he is hearing all these stories about what is going on over there. seeing the protests. it changes him. he hold up a mirror to america -- look at yourselves, america. >> he is talking about the war, poverty. he is changing into an artist that berry gordy is not super happy about. ♪ everybody thinks we're wrong they do ♪ marvin to do "what's going on." >> motown was pposedo be nonthreatening and you have marvin gaye making a protest record about the war. that could ruin good money. you don't lightly talk about the government.