audience, a very loyal fan base and we actually sent a reporter out to watch the ocho ray l"o'r factor" and our reporter watched the show with a woman who is a big fan of the show and she said she was conflicted about watching it but she's still loyal to him and to his show. >> so he doesn't have top advertisers, david, but he does have the audience. does that mean he's invincible? >> he's damaged but not necessarily mortally wounded. it depends whether or not there is sustained outrage but fox has been able to place almost all of those advertisers on other shows and do make goods, whether or not that is with other shows, as well. >> the company says no financial ad impact from the ad boycott. >> if bmw, mercedes says we're not going to advertise on fox news, that's a bigger issue. >> or be on fox news, the fox