>> yeah. the apartments are nice. >> reporter: the company that owns the building says the petition didn't cause them to use trump's name but rather an agreement with trump to use his name expired and they are assuming a neutral building identity will appeal to residents not to this guy. >> this is unpatriotic. >> what are they going to do with the letters? >> reporter: no longer spelling anything. they seem forlorned. oh there he is. what do you think this is worth on ebay. >> donald trump powered his way to america's highest office but his name is being power washed off the wall. >> isn't this great? makes me think of the song i'm going to wash that man right out of my hair. >> you can't shampoo him out of the white house. >> ♪ and send him on his way