that happens. >> so tarek is a character. is he kind of like you? is it semiautobiographical? >> you noa, the film is obviously semi-autobiographical. many of the situations are true, definitely draum ti lly dramati film, but yeah, it's basically a true story. so yeah, tarek is me. >> it's an important film, but it's not necessarily a subject that earns a film wide distribution. so he kols me he's using some unconventional techniques to promote his work. >> before this whole social media thing, you had to have billboards everywhere.