let's talk about this texting story. you were tweeting about it earlier day. there's a new text messaging service, alison, that appears to be named after tiger woods. by the way, the company, they are calling themselves tiger text, says it has no affiliation to tiger woods. they are just, you know, clearing that up, but -- but what does this service entail here? >> well, yeah, really makes you wonder if it's not named after them, but we'll put that aside for a minute. so this is all about, if you like to text, and you have something to hide, this is exactly for you. so what this is a new text messaging service and you actually download. it's called tiger text. now both concerned and the receiver, they have to have the app for this whole thing to work, and what tiger does is tiger text lets you send text that literally vanished, poofed, they are deleted from the concerned and the receiver's phones. you get to specify when. it can be within a minute to 30 days. that's so these text messages can't be copied or forwarded.