>> if we were willing to spend $100 for the project we would have been able to acquire far more intrusive, scarier information. >> rambam says any time you hit send your information is no longer your own. he says your frequent flyer program, movie account, book purchases, even some searches can be tracked, stored and sometimes sold. >> i have a window into your soul. i know what you believe. i know what you think. i know who your family is. i know who your friends are. i know your politics. >> orchid.com has updated its policies and tools to find and remove fake profiles like the one of sarah's daughter. and google says it gives customers the tools to protect personal information. many of us could be more careful. in addition, some privacy experts would like to see standardized simplified website privacy policies or government restrictions on second hand use of private information. steven rambam sees a lot of