commercial. take a look. >> can't find your back scratcher? huh? there it is right there. that's bear scratch. where is it? there are is. where is it? it's right there. oh, yeah. bear scratch. you can't lose it. >> yeah. seems to me like maybe somebody did lose it. anyway if the whole bear scratch empire doesn't take off like a helium balloon, the sure fire success? making your kids start a band. the henne brothers, very cute kids, no doubt about it and hopefully they're very talented musically and hopefully this is something they actually want to do, but why am i not convinced that dad's managing skills would be on the up-and-up? i do have a suggestion for a title for their single who the hell is -- let's just say falcon say it. >> say hi to wolf. >> who the hell is wolf? >> whether or not the balloon boy and his brothers ever get their band off the ground, their dad has already scored a runaway hit on the ridiculist. a lot more at the top of the hour. hour. we'll be right back. -- captions by vitac -- www.vitac.com

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