joining us, howard bragman founder and ce off of the media and pr agency, 15 minutes, expert of celebrity orientation. crisis management and branding. three areas mel gibson can use you, what would you say if he were your client? >> hes a lovely publicist doing a tough job in a tough situation. what are the most important thins we have to do? celebrity has to deal with public opinion in a court of law. at that moment they have to defer to lawyer, keep them from getting in jail. from getting convicted of a felony. the publicist is doing the right thing which is say nothing right now. >> what if you could say something? >> you can't say nothing. if you respond to the tapes you acknowledge they're true.