children will benefit from it, they'll see the importance. and then they'll keep going. maybe we can reverse this awful cycle that we've gotten into with our planet. >> i'm interested in green, but i'm interested in saving green in my pocket. >> reporter: that's the kind of thinking the white house wants to persuade more americans to adopt. through a proposal called home star. the plan is still working its way through congress but would offer rebates of up to $3,000 for upgrades like new appliances, furnaces and insulation. with additional rebates possible after a full home energy audit. it's quickly earned the nickname cash for caulkers. this government program is modeled after another government program from last year. cash for clunkers. which offered car buyers a rebate for trading in their gas guzzlers for more fuel efficient vehicles. now people could get a payback for investing in energy savers at home. let me show you. from drafty windows to leaking ducts, the government's goal here is to promote energy