As we explore the different ways guest experience and technology are integrated through design, we connected with Ron Swidler, the Chief Innovation Officer at The Gettys Group Companies, a design agency serving the Hospitality Industry. We talked to him about their Hotel Of Tomorrow Project, which, partnered with a number of impressive technology and hospitality firms, explores what the future holds for hotels. We also discussed the digital guest experiences, technology, and how companies can use it to their advantage.