The company specializes in toy subscription boxes. It began when the creator was nine years old. "When I was nine years old, for my birthday, I wanted a subscription box, like a geek and gamer box. And I got it, and it had like socks, an air freshener, a DVD. I didn't even own a DVD player," said Parker Krex, Brick Loot CEO. "Like it was disappointing, and I thought the perfect box would be a building toy, Lego box, so I came up with the idea. I pitched it to my parents and they agreed to fund it, and six years later, we're still going."