Today we launch a new weekly business advice column with Vicki O’Toole. Vicki is former managing director of JJ O’Toole, Ireland’s oldest packaging company. Every week, she will offer her expertise to small and medium-sized enterprises and aspiring business owners. ? Q I make jam with my own fruits to a traditional recipe. I sell at farmers’ markets and a couple of butchers’ shops and feel I have a great product, with lots of repeat custom. How do I take it to the next step?