SHARE Damien Hirst has always put the intertwined relationship between art and finance at the centre of his practice. During the Young British Artists years, he set up a restaurant, Pharmacy in London, cashing in on his reputation. He publicly turned his studio into a company, Science (UK) Ltd. He showed a diamond-encrusted skull, For the Love of God (2007) with a fixed price, contrasting the material worth of the object (£14 million, or $20 million) with the amount he was selling it for (£50 million, or $70 million). So it stands to reason that Hirst would be among the first major artists to get on the cyber-currency trend that the art world is currently wrapping its collective head around.