Cybus and Waylay Join Forces to Empower IIoT Service Creation Waylay, a leading enterprise software company at the forefront of the unified IT-OT digital transformation, and Cybus, top-tier software specialist for smart factory enablement, announced today their combined offering in Industry 4.0 solutions. Both companies share the same vision to derive advanced business value from IoT data. For many companies, the era of industrial IoT represents the chance to deliver new value generating digital business models. New solutions and systems are constantly emerging in this dynamic market, which puts factories at risk of vendor lock-in and lack of flexibility. Machine builders on the other side, need an efficient way to build up, roll-out and manage their new service offerings.