Senior Editor CVS Health has named its first chief customer officer. Michelle Peluso will join the company in this new role effective Jan. 25. Peluso will be responsible for transforming the consumer experience and accelerating CVS Health's digital strategy. Peluso will have direct oversight for CVS Health's marketing and brand strategy, digital transformation and the end-to-end consumer experience. "Michelle is a seasoned executive with a strong track record in building a world-class consumer experience and delivering results," said Karen Lynch, who will become president and CEO of CVS Health on Feb.1. "Michelle's consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today."