IN the increasingly digital and connected world of today, a superior customer experience (CX) is becoming the pivotal differentiator for businesses. It's the cornerstone that defines brand perception, drives customer loyalty and ultimately, influences bottom-line results. Recognizing this sea change in the business world, Cynergy BPO, a leading firm in the business process outsourcing (BPO) space in the Philippines, has embraced advanced technology to revolutionize customer support services, transforming CX into a powerful business asset.