In March 2016, Matt Girard quietly opened Jetâs Pizza, a Detroit pizza franchise, in Middleton. Girard, 30, who was born and raised in the large Detroit suburb of Livonia, researched the best places to move, âtrying to stay away from areas people are moving out of.â He was drawn to the Madison area because of its strong economy, he said. He struggled to find his location on Parmenter Street in Cornerstone Plaza next to a Chocolate Shoppe ice cream parlor. At the time, he said, every shopping plaza already had a pizza place, or, if it didnât, had a sub shop with a non-compete agreement preventing other shops from going in. âSo, believe it or not, this was pretty much the only spot I could open one,â said Girard, who also sells submarine sandwiches at Jetâs.