lines features the exciting work of creatives who approach the world differently. Responses by ARTILECT. Background: The purpose of Culture lines is to build a community, to give back to people doing amazing work and interesting things across the world, and create an opportunity for storytelling that links to—but is also adjacent to—its parent, performance apparel brand ARTILECT. In parallel with Culture lines Magazine, the Culture lines site was developed by the ARTILECT creative team as a pure storytelling channel. The website is where we dig into what’s happening into the world around us; showcase aspirational projects, people and places; and initiatives, such as environmental and sustainability trends.