Everything you hope your daughter would do. My dreams were to become a nurse. While i was in high school i had found a waitressing job. I loved school and being around my friends and my science class was my big thing. These traffickers or pumps, they pretend to be an older boyfriend and they actually fall in love with these guys and believe that they love them back. He had bought me some designer jeans and things. Music and malls trips and stuff like that. He bought me jewelry. Its important for the pimp or the trafficker to separate these girls from their family and their friends. He really gave me the courage to kind of stand up to my mom. He was just, kind of, keep it on the down low. One day he asks for something and even though she doesnt want to do it, shes so worried about losing him that she will and once hes had her do it once he pretty much can control her from then on. He kept saying that he needed money and i was, like, ill help you or whatever. I made a choice that night, but i found out that they actually had chosen me. That was a video by it really tells you the story about what has happened in our community. First of all, i would like to thank the Justice Department, attorney general sessions, associate attorney general rachel brand for their amazing leadership on this because this is what its going to take. It will take government, private sector and nonprofits all working together to solve this problem, and i really appreciate their efforts in doing this and i would also like special thanks to Rachel Parker who put this together so i really appreciate her efforts and my good friend tim head who is out in the audience that introduced me to rachel. I appreciate that, but whats interesting about this issue is were all basically volunteers. We work for companies, i own my own company and they have amazing corporations, but yet they chose their personal time to dedicate their life to this issue, and to give you a quick story of how i got started, and it kind of ties into what the last panel with mary francis, but in 2012 i volunteered at a passion conference in atlanta, and the entire conference was on Human Trafficking and i was, like, what are they even talking about Human Trafficking . That does not happen in atlanta. Thats a third world problem, not my problem. I heard all these stories and i met this girl through the cnn freedom project named melissa was who the first girl to go through the well spring Living Program and had her come speak to the rotary club with wellspring living and melissa told her story about being trafficked. Someone knocked on her door and offered her a job and thee she was trafficked in downtown atlanta for several years and finally she got out and was rescued and after ward, one of the members gave her a hug and i said how do you know melissa . She used to baby sit my kids since she was 12. And i thought, thats not somebody elses problem. Being a member of the rotary we had 1. 2 million rotarians and over 35,000 clubs and just in georgia we have 204 rotary clubs and i thought what a great way to leverage an organization based on the verge of eradicating polio, and we think the next issue should be Human Trafficking and modernday slavery and to put that influence behind because we have business leaders, Law Enforcement and legislators in all of our clubs and what i am so excited about today is weve got some of the most amazing ngos, and not just in atlanta, but all over the United States and all over the world they do incredible work. And many of them are here. But to be honest with you, theyve been fighting an uphill battle. Its a 150 billion business every year and theyve been doing it basically with sticks and the other people have guns and so what we are doing now is we are leveling the playing field. These are the big dogs and these are the companies that will take over and make a difference in this issue, and we believe i am so optimistic about what we can do with these companies coming onboard because they not only bring their influence and leverage, financial piece and their employees and networks and you will hear different aspects of how they can get involved because theyre Amazing Companies and i am just so proud to be on this journey with them, and these are only a few of the companies that are joined, but weve already had major discussions and how we can Work Together in the years to come, so i really feel optimistic about what we can do and ill introduce the panel to give a short kind of an overview of what the company does and well follow up with some questions, but shelly, pencoat and shes chair of the Freedom Council as a coalition of amazing businesses that Work Together and we have brent willton director of workplace at cocacola. Who has done amazing work not just with coke, but on dealing with supply chains issues all over the world. Shes director of security for facebook globally and facebook has some amazing initiatives theyre doing that are really proud of what facebooks doing. Nicole clifton, Vice President of ups Public Affairs is with us. As you can see, this is an amazing, Amazing Group of companies. Andrea jenkins with ronstadt north america. Thank you for being here. Rich terry with Delta Air Lines and director of line operations from delta, and these companies, youll hear what amazing work they do and now that were collaborating together, it will change the game regarding Human Trafficking. Im going to start with shelly, if you would give a brief overview of how you got involved and what anthem is doing and then . Well, first thank you for giving me an opportunity to speak on such an important issue. I am honored and humbled to be here representing the business community, particularly the efforts of anthem as well as the Freedom Council. The Freedom Council is a coalition of businesses, Global Businesses that have come together to fight this issue, and i chair the council and it falls under the organization named afrj and they fight and the organization focuses on fighting Human Trafficking. Is so im a technologist by profession, and i try to keep up with whats happening around the world in the Technology Sector and i read about Artificial Intelligence machine learning, you know, internet of things and how all these technology pieces have sort of taken us to a whole new level of advanced ability to predict Human Behavior and we also live in a world at the same time where humans are being sold for sex and labor online and many times, much easier and faster than any other channels. We also live in a world where theres more than 40 million trafficked victims on this planet today and like you said, dave, contributing to the 150 billion, a big number. These are daunting facts and to me as a human being, that made me think about wanting to do something about this issue. I do want to say businesses are uniquely positioned to make an impact in this space, and i say that because of many reasons. Number one, businesses have a large footprint and what i mean by that is they have hundreds, thousands, sometimes hundreds of thousands of employees and if you extend that to their broader ecosystem, now youre talking about millions of individuals that are connected to businesses, and that is a massive outreach opportunity. And all of us know that unfortunately, this issue is not isolated to a community, local or national. Its a global issue and many of the businesses have a footprint beyond the boundaries of our country. So if you leverage that connection and network now we are able to go beyond the boundaries of nations to really make an impact in this space. Maybe the third point i would like to bring up is that most companies do see our efforts and companies are mandated in many countries to give back a portion of their revenue back into the community. Now what if we tap into that . We tap into their efforts and extend it . Now a Company Fights this issue, and that is that is incredible and thats powerful, but when Companies Come together to fight this issue, now you are talking about exponentially powerful. Maybe the last point ill make about why this issue matters to organizations or companies is that there is a part of branding involved in this, as well. Im a leader and an executive and i hire individuals and more so than ever before, i see a trend in our potential employees where they not just look for an incredibly Successful Company to be a part of, but they also look for what the company does in the community, what are they doing to make an impact in this world . And so again, one other reason why i think that businesses are well positioned and uniquely positioned to fight this issue. So in a nutshell, for all these reasons and many more, we have formed what is called the Freedom Council. Anthem is one of the first adopters that we joined the council and a couple of our Panel Members and rotary club and the early adopters of this council and as of today its been over a year since we started this council and we have more than 15 anywhere from fortune 20 to fortune 500 companies on this council actively involved in making a difference in this world. . Thats great. Thank you so much. . Brent, lets turn to you and talk about coke and youve done amazing work regarding the supply chain. Your background with supply chain and what amazing work youve done over the years with that. Thank you and thank you very much for the opportunity. I hope people can hear me. It doesnt sound like im getting much sound out of this. The Cocacola Company is a very large, very old company and we are present as a brand in over 207 countries in the world, although primarily we operate through independent bottlers, so we do not do a lot of the work directly ourselves and we control the marketing and we manage the brand, but being such an old company and being present around the world for so long weve been very much involved around issues around human rights for many, many years and this comes within the fold of what is human rights for us. As a company, we have a very strong human rights policy which we recently renewed and weve also recently relied our firstever human rights report which reflects upon the journey that weve been on to address issues like forced labor, Human Trafficking through our supply chains and through our business. As you can imagine, our supply chain is huge. 207 bottlers each with their own domestic supply chain and ourselveses with Global Supply chains and sourcing largely from Agricultural Producers and we think we sourced from around 5 million farms around the world so people were talking about football and its huge. So what wooe been trying to do as far as the work that weve been leading is to engage in a positive relationship with our suppliers through the Auditing Program that looks to address the existence of particularly labor trafficking in our supply chain, and of course, in doing that you cant just come in with a stick. Youve also got to come in in an educated way. In many countries of the world, people dont see this as a bad thing. In some parts of the world people believe you need to pay to get a job. If theres no payment the job isnt real so you must pay and become indebted to the get a job. So we do a lot of work trying to educate communities around the fact that we do not want to see people paying to get a job whereby they become debt bonded and whereby they lose control of their personal identification documents and they are mislead by the nature of their employment and they find themselves stuck in countries where they cant get out. For us, this journey has been a very long journey. There is, i believe, been a Tipping Point and this was the adoption by the u. N. Human Rights Council on the principles of business and human rights that calls on all businesses regardless of size or location to respect universal human rights. Since that time we have seen more companies understanding the need to engage in this space. Since that time, we have seen more ngos being up front about the expectations they have of corporations around this issue and since that time we have seen more and more efforts to disclose what companies are doing in this space. So there has also been a little bit of a stick with the carrot of trying to do the right thing within your supply chain. Are we there yet . No. Will we get there this year . No. This is an ongoing, ongoing effort because you have to go back and repeat and repeat and repeat to engage and engage and engage. So the other learning that weve had as a result of our efforts is no one company can do this a alone. Youve got to work with others. So we are now involved in a number of initiatives through the likes of the Consumer Goods Forum and the social sustainability committees work on no employee fees for jobs through the leadership work of the institute of human rights and business on leading that call to deny people the charging for work and through the work that were doing with the Global Business coalition against Human Trafficking which is again looking to support smes and their understanding of what this challenge is and start to work in the survivor space so that we square the circle so to speak so that people arent being retrafficked for labor or exploitation. Thank you very much. You see the importance of corporations getting together globally and addressing this in the way you do and i really appreciate that. Lets turn to the amazing work that facebooks doing because what you have done is just astounding and what i love about it is that youve partnered with many other organizations to help them combat the issue of trafficking and actually find the signs to prevent it. First, can you hear me okay . Thank you. Thank you for having us and including us in the conversation. I just want to sort of want to say you talk about our work being outstanding and its really not necessarily our work thats outstanding. Its really the partnerships that we have that make what we do powerful. And its the organizations that are dedicating all of their time to this effort that i think really deserve the round of applause in this. In terms of how we approach had issue, i want to talk about how we approach safety generally and how that plays out in the context of sex trafficking. So first and foremost, we have rules against trafficking on our platform, but as anybody who works in this space knows, rules are not enough. It really takes much, much more than that. So we also utilize the tools on our platform and the product itself to try to combat sex trafficking. So its everything from the simple thing of giving people the ability to report this content when they see it our platform to much more sophisticated things like using photo matching technologies so that when people are uploading photos that maybe of an exploited individual we are able to catch that photo being uploaded on to our platform and report it to organizations like the National Center for missing and exploited children. Its also things that are in some ways smaller, but are trying to attack from all of the different areas. So another way in which we utilized our platform for this is when people go to search content on our platform, if they put in certain terms or words that may indicate that theyre looking to traffic or theyre looking to connect with someone who traffics, we will pop up, not only an indication that thats not allowed on our platform, but provide links to resources. So if someone who is a victim is in any way searching on the platform and gives an indication they will be immediately connected to an opportunity to reach out for resources. I think that one is particularly important because one of the things that anybody who works in this space knows is that the victim oftentimes dont come forward. It takes a lot for them to come forward and trying to find any way in which to give them that opportunity that may feel safe for them to do that is important. The third way in which we work on these things is through programatic work. What we do is what we have a child Safety Hackathon and it focuses specifically on the Child Exploitation and we bring together our Industry Partners so the other Major Players in the tech world to work, that brings about 80 to 100 engineers to our headquarters in menlo park to take on the technological challenges, so we know that Law Enforcement doesnt necessarily always have access to the technology that they need, that organizations like the National Center for missing and exploited children dont always have access to the technologies they need to keep up with the perpetrators of these crimes, and so these engineers come together for what we call hack which is a 48hour, i dont know, what normal people like me would call a brainstorm, but actually building things and even better than a brainstorm where they will build technological tools and advancement for these ngos that work on thwarting sex trafficking and some really Interesting Technology that has come out. Were utilizing, for instance, facial recognition to match photos that people may have of someone who is being