Working with what we have. I was, like what do we have . Shes, like, your body. I didnt know about sex trafficking until i was in the middle of it. After a while, you get used to it, like everything goes around, just doesnt seem out of ordinary to you. We really believe that she was getting ready to be sold. Briana comes from a small town, an a student, did everything you hope your daughter would do. My dreams were to become a nurse, while i was in high school. I found a waitressing job. I love school. I love being around my friends and my science class is my big thing. These traffickers are pimps. They pretend to be an older boyfriend. The young girls fall in love with these guys and believe that this guy loves them back. He was, like, 24, he played football at the university. He bought me some designer jeans and things. Movies and malls, trips, stuff like that. He bought me a dress and some jewelry. I didnt have stuff like that. It is important for the pimp or the trafficker to separate these girls from their family and their friends. He really gave me the courage to kind of stand up to my mom. He was, like, you know, just kind of, you know, keep it on the down low. One day he asked for something. And even though she doesnt want to do it, she is so worried about losing him that she will and once hes had her do it once, he pretty much can control her from then on. He kept saying he needed money, i was, like, you know, ill help you or whatever. I made a choice that night, but i found out that they actually had chosen me. That was a video that frames the issue. It really tells you a story about what happens in our community. First of all, id like to thank the justice department, attorney general sessions, associate attorney general rachel brand for their amadzing leadership on this. Because this is what is going to take, it is going to take government, private sector, nonprofits, all working together to solve this problem. I really appreciate their efforts in doing this and also i would like to special thanks to Rachel Parker who kind of put this together so i really appreciate her efforts and my good friend tim head, out in the audience, he introduced me to rachel brand, i appreciate that. But what is interesting about this issue is were all basically volunteers. We work for companies. They have amazie ining corporat but they chose their personal time to dedicate their life to this issue. And to give you a quick story of how i got started, it ties into what the last panel with mary francis, in 2012, i volunteered at a passion conference in atlanta. The entire conference was on Human Trafficking. And i thought, what are they even talking about Human Trafficking, that doesnt happen in atlanta. Thats a third world problem, not my problem. I heard all these stories. I met this girl through the freedom project named melissa, first girl to go through the program. And had her come speak to our rotary club with well spring living and melissa, she told her story about being trafficked. Somebody knocked on her door, offered her a job, she was trafficked in downtown atlanta for several years. Finally got out of it and was rescued but after the meeting, one of our members gave melissa a big hug, how did you know mellas whiss melissa . She used to baby sit my kids when i was 12. Thats not somebody elses program. Being a member of rotary, i say use the spirit of influence you have. And being a member of rotary, 1. 2 million in 200 countries, over 35,000 clubs, just in georgia 204 rotary clubs, so i thought, what a great way to leverage an organization that is on the verge of eradicating polio, and we think the next issue should be Human Trafficking and modern day slavery. To put that influence behind because we got business leaders, Law Enforcement, legislators and all of our clubs. And what im so excited about today is we have got some of the most amazing ngos, not just in the lab, but all over the United States, all over the world, doing incredible work and many of them are here. But to be honest with you, they have bp fighting an uphill battle because Human Trafficking is 150 billion business annually, every year, and they have been doing it basically with sticks and other people have guns. And so what we are doing now is were leveling the playing field. These are the big dogs, these are the companies that are going to the companies that will take over and make a difference in this issue and we believe, i am so optimistic about what we can do with these companies coming onboard because they not only bring their influence and leverage and financial piece and their employees and networks and you will hear different aspects of how they can get involved because theyre Amazing Companies and i am just so proud to be on this journey with them, and these are only a few of the companies that are joined, but weve already had major discussions of how we can Work Together in the years to come, and i feel optimistic about what we can do. Ill introduce a panel that can give a short, kind of an overview of what the company does and then well start with some questions, but shelly its with the anthem of technology and amazing work and the chair of the freedom counsel and the coalition of amazing businesses and they Work Together and we have brent wilton, director of the workplace, cocacola who has done an amazing work, not just with coke, but on dealing with supply chain issues all over the world or Antigua Davis with facebook. Shes director of security for facebook globally and facebook has some amazing initiatives theyre doing that are proud of what facebooks doing. Nicole clifton, Vice President of ups Public Affairs is with us. As you can see, this an Amazing Group of companies. Andrea jenkins with ronstat north america. Thank you for being here. Rich jerry with delta air lines, director of line operations for delta and theyve gathered together and it will change the game regarding Human Trafficking, and im going to start with shelly if you would give a brief overview of how you got involved and what anthem is doing and thank you for giving me an opportunity to speak to such an important issue and i am humbled to represent a Business Community and particularly the efforts with the freedom counsel. The freedom counsel is the coalition of businesses, Global Businesses that have come together to fight this issue. So i chair the counsel, but the Council Falls under the umbrella of Nonprofit Organization named jfrj and they fight the organization focuses on fighting Human Trafficking. So im a technologist by profession and i try to keep up whats happening around the world in the technology sector, and i read about Artificial IntelligenceMachine Learning and the internet of things and how all these technology pieces have taken us to a whole new level of advanced ability to predict Human Behavior and we also live in a world at the same time where humans are being sold for sex and labor online and many times, much easier and faster than any other channels. We also live in a world where theres more than 40 million trafficked victims on this planet today and like you said, dave, contributing to this 150 billion, big number and these are daunting facts and to me as a human being, that made me think about wanting to do something about this issue. I do want to say businesses are uniquely positioned to make an impact in this space, and i say that because of many reasons. Number one, businesses have a large footprint and what i mean by that is they have hundreds, thousands, sometimes hundreds of thousands of employees and if you extend that to their broader ecosystem and now youre talking about billions of businesses connected to businesses and that is a massive outreach opportunity and all of us know that unfortunately, this issue is not isolated to a Community Local or national and its a global issue and many of the businesses have footprint beyond the boundaries of our country, so if you leverage that connection and network, now were able to go beyond the boundaries of nations to make an impact in this space. Maybe the third point i would like to bring up is that most companies do csr efforts especially at the International Level and companies are mandated in many countries to give back a portion of their revenue back into the community. What if we tap into that efforts and extend it. When a Company Fights this issue, that is incredible, thats powerful, but when Companies Come together to fight this issue, now youre talking about exponentially powerful. Maybe the last point ill make about why this issue matters to organizations or companies is that there is a part of branding involved in this, as well. Im a leader and am an executive and i hire individuals and more so than ever before, i see a trend in our potential employees where they not just look for an incredibly Successful Company to be a part of, but they also look for what the company does in the community and what are they doing to make an impact in this world and so again, one other reason why that i think that businesses are well positioned and uniquely positioned to fight this issue. So in a nutshell for all these reasons and many more, we have formed what is called the freedom counsel. Anthem is one of the first adopters as we joined the counsel and a couple of the Panel Members and rotary club and ron start is also the early adopters of this counsel and as of today its been over a year since we started this counsel and we have more than 15 and anywhere from fortune 20 to fortune 500 companies on this counsel actively involved in making a difference in this world. Thats great. Thank you so much. Brent, lets turn to you and talk a little bit about coke. I know that youve done amazing work regarding the supply chain. I would like to hear a little bit about that and your background with the supply chain and what amazing work youve done over the years with that. Thank you and thank you very much for the opportunity also to be here. I hope people can hear me. It doesnt sound like youre getting much volume out of this. Can you hear me . Okay. The cocacola company, as you know, is a very large, very old american company. We are present as a brand in over 207 countries in the world and primarily we operate in independent bottling marketers and we manage the brand and being such an old company and being present around the world for so long weve been very much involved with issues around human rights for many, many years and this comes in the fold of what is human rights for us. As a company we have a strong human rights policy which weve recently renewed and we released the firstever human rights report to address issues like forced labor, Human Trafficking throughout supply chains and through our business. As you can imagine, our supply chain is huge. 207 bottlers each with their own domestic supply chain and ourselveses with Global Supply chain with Agricultural Producers and we source from about 5 million farms around the world so people are talking about footprint, its huge. So what weve been trying to do in terms of the work that weve been leading is to engage in a pp relationship with our supplies throughout the program that looks to address the existence of particularly labor trafficking in our supply chain, and of course, in doing that you cant just come in with a stick. Youve also come in in an educated way. In many countries of the world people dont see this as a bad thing. In some parts of the world people believe you need to pay to get a job. If theres no payment the job isnt real. So you must pay and become indebted to get a job. So we do a lot of work trying to educate communities around the fact that we do not want to see people paying to get a job whereby they become debt bonded and they lose control of their personal identification documents and whereby they are misled as to the nature of their employment and they find themselves stuck in countries where they cant get out, and so for us, this journey has been a very long journey. There is, however, been a Tipping Point and this has been since the adoption by the u. N. Human rights counsel of the u. N. Guiding principles on human rights that calls on all businesses regardless of size or location to respect universal human rights. Since that time, we have seen more companies understanding the need to engage in the space. Since that time, we have seen more ngos being up front about the expectations they have about corporations around this issue and since that time, we have seen more and more efforts to disclose what companies are doing in this space. So there has also been a little bit of a stake with the carrot of trying to do the right thing within the supply chain. Are we there yet . No. Will we get there yet . No. This is an ongoing effort because you have to go back and repeat and repeat and repeat to engage and engage and engage, so the other learning weve had as a result of our efforts is no one company can do this alone. Youve got to work with others. So we are now involved in a number of initiatives through the likes of the Consumer Goods Forum with the sustainabilitys work on no employee fees for jobs through the leadership work of the institute of human rights and businesses on leading the call to deny people the charging for work and through the work that were doing with the Global Business coalition against Human Trafficking which is looking to support smes and their understanding of what the challenge is and also to work in the survivor space so that you actually square the circle, so to speak so people are arent being trafficked for exploitation. Thats great. Thank you very much. You see the importance of corporations getting together globally and addressing this in the way you did, and i appreciate that. Lets turn to the amazing work facebook is doing because what you have done is just astounding and what i love about it is the fact that youve partnered with many other organizations to help them combat the issue of trafficking and actually found the signs and represent it. First, can you hear me okay . Thank you. Thank you for having us and including us in the conversation. I just want to say you know, you talk about our work being outstanding, but its not necessarily our work thats outstanding and its the partnerships that we have that make what we do powerful, and the organizations are dedicating all of their time to this effort that really deserve the round of applause in this. In terms of how we approach this issue, ill talk about how we approach safety generally and how that plays out in the context of sex trafficking. So first and foremost, we have rules against trafficking on our platform, but as anybody who works in this space knows, rules are not enough. It really takes much, much more than that. So we also utilize the tools on the platform and the product itself to try to combat sex trafficking so its everything from the simple thing of giving people the ability to report on the platform to much more sophisticated things like using photo matching technologies so that when people are uploading photos that may be of an exploited individual we are able to catch that photo being uploaded on to our platform and report it to organizations like the National Center for missing and exploited children. It is also things that are in some ways smaller, but are trying to attack in different areas. When people go to search contents on the platform, if they put it in terms that theyre looking to connect to traffic or looking to connect with someone who traffics we will pop up not only an indication that thats not allowed on the platform, but provide links to resources so if someone who is a victim is in any way searching on the platform and gives an indication, they will be immediately connected to an opportunity to reach out for resources. That one is particularly important because anyone who works in this space knows is that the victims oftentimes dont come forward. It takes a lot for them to come forward so trying to find any way in which to give them an opportunity to make them feel safe to do that is person. The third way in which we work on these things is through programattic work. What we do is we have a child Safety Hackathon and it focuses specifically on the child victims of exploitation, and we bring together our Industry Partners so the other Major Players in the tech world to work, brings about 80 to 100 engineers to our headquarters in menlo park to take the technological challenges. So we know that Law Enforcement doesnt necessarily always have access to the technology that they need, that organizations like the National Center for missing and exploited children dont always have access to the technologies they need to keep up with the perpetrators of these crimes and so these engineers come together for what we call hack which is a 48hour, i dont know, what normal people like me would call a brainstorm, but actually building things and its even better than a brainstorm where they will build technological tools and advancement for these ngos that work on affording sex trafficking. Some really Interesting Technology has come out where utilizing, for instance, facial recognition to match people thats being exploited with images that are out to try to locate those victim, and i wan