we are on location for the next couple of weeks at the ces, the consumer electronics show. it's one of the largest trade shows in america, and we're going to show you some of the interviews we did with tech leaders, and we're going to show you some of the latest technology. this is "the communicators" on c-span. [background sounds] >> gary shapiro, this year's ces. what are some of the buzz products? >> well, ces 2018 is pretty big. and the products, you know, this is a lot of focus on artificial intelligence in many different ways. so we have the smart speakers which is alexa, google home and now, obviously, google's huge here. we're talking about bringing products into the home and into the car. we're also talking about artificial intelligence in another way, we have a big focus on smart cities for the first time. we have the secretary of transportation here talking about it and a lot of groups focusing on it. that's business to government, business to those that are investing and making our lives and cities better because two of thirds of the population will live in cities soon compared to one-third in 1960. other big thing, of course, is as we continue that movement toward self-driving cars, or we know we're getting there, they're progressing rapidly, car introductions, huawei had a major phone introduction, smartphones are getting better designed with longer batly life, doing different -- battery life, doing different things, things like that. so a lot of things are occurring and robotics, of course. that's one that will continue to grow every year. and it makes sense, because robotics, smartphones, the internet of things as we get older the people that take care of us in a developing world, we need technological solutions nor a lot of things, and that's one of the ways we'll be able to take care of our parents and ourselves, frankly. >> host: we spent a lot of time over in the robotics area of this convention. it's grown enormously. >> guest: of course robotics would grow. since i was a kid reading science fiction, this has been the future. robotics are gaining personalities, they're becoming more human-like, if you will, and they're going to learn what we like. right now a now a robot, they're single funk, kind of like an old navigational device. with artificial intelligence in virtually everything, they'll learn and get better and better and know what we like. >> host: one of the other themes that we've found here is 5g, the advent of 5g. >> guest: certainly the world is going to 5g, the u.s. has to be part of that. that's very significant and important. 5g will give you 100 times the speed to download a movie or to watch something. and it'll also give you close to zero latency which is the gap between sending and receiving. think about how important 5g to be part of the self-driving equation. when life or death matters whether your car communicates with another other or sees a pedestrian or responds, 5g is part of the solution. it's also part of the solution to get broadband into rural parts of america i. won't be the most expensive to put into place, it'll get a lot of information very quickly to people and allow all americans to become part of developed world, if you will. >> host: we've talked about several of the products here, but where's the policy and the regulation that goes to those products? >> guest: well, with 5g specifically we have to invest in infrastructure, we have to make sure the spectrum's there, we have to encourage the companies, we have to finish the standardization process. with self-driving or cars, under the obama and the trump administrations there's been the same forward momentum, the same vision of a world as secretary chao said at ces where disabled and elderly people will be empowered and the rate of human error cause action which is now about 94% of accidents will go down dramatically saving thousands of lives and hundreds of thousands of injuries each year. >> host: sometimes when you come out to ces, it looks like a car show in portions of it. >> guest: well, certainly this year we've grown about 27%, about 300,000 square feet for cars, vehicle technologies. we politely say. and the truth is the entire car ecosystem -- we're not selling cars to the public, this this it this year's models we're pushing. a lot of the infrastructure like johnson control, intel, qualcomm, others are saying this is what we can do in the future, this is where we can go. so the entire ecosystem is here. and, of course, the car companies themselves they're seeing this, they're also given their own visibility, their own concept cars. the technology world today is not a world where you can be a single company and do great things. you have to partner with other companies so everyone is aggressively partnering. that's why we get the innovation leaders from around the world here, because in four days they can see everyone they need to see that would take them several months otherwise to go around the world and meet with. >> host: this is the first time we've seen you since the fcc's net neutrality rollback. before we go further, i want to get your view and the view of cta on what they did. >> guest: well, it's a complexed, nuanced issue. i personally thought it was the right thing to do because the fcc change that happened just a couple years ago under the obama administration gave the fcc enormous powers it should not have. it should not have the power to regulate every device which hooks up to the internet including oftens. the automobile -- including automobiles. the automobile companies were concerned about this. we've seen depending who the political party is controlling the fcc, the things they can force on companies totally block innovation and great bottoms. i was part of the voluntary principles that worked so well for 18 years. we went around the fcc, convinced them to accept it both the broadband carriers provided it, that they agreed to provide and the companies that the internet uses. and everyone was happy with that, it worked great. and the truth is the different sides are not far apart even today. the republicans and democrats and the broadband providers and broadband-using companies, they agree on net neutrality. it's the implementation that's wrong. and i think there's also agreement throughout america that what we really need is competition in broadband. in europe there's a hundred different companies providing telecommunications. their prices are a lot lower than us, and in some cases their speeds are better than ours. why is it? it's competition. we need it. wi-fi provides a little bit of fiber, fios through verizon provides, cable provides some of it, but we need as much competition as possible. and then the whole issue of met neutrality becomes -- net neutrality becomes so much less important. if they can change their company out, it's not a problem. what can happen today is the ftc could step in, and congress will step in immediately. with this decision or without this decision, the internet is not going to go away. my problem that i've had with this is both sides have exaggerated so badly what's going to happen and concerned consumers that we are in a position now of where there's people that are, have such malicious intent toward the present chairman of the fcc that his kids are being bothered, they're getting death threats. this is not american, to go after a public official who, frankly, is a brilliant guy doing what he thinks is right with a lot of substance and nuance behind him and a lot of good people kiss agreeing on -- disagreeing on both sides. the extremes are a reflection of a direction that i believe the country should not be going in. >> host: what does it take to put on a show like this? >> guest: we plan so far ahead, and we aggressively reach out to have our own partners so we can see where the technology's going, because we can't do everything. we also block out space in las vegas for the next 20 years, we market around the world, we have of a full-time team of people that are aggressively around the world. we want to get those 7,000 media from around the world, the 60,000 people that come from outside the united states. it's important for our event, it's important for the u.s. and las vegas' economy, it's important for the companies that invest on a global basis for a marketing budget to be here, so the average person who comes here has over 32 meetings and is very, very efficient in what they do. >> host: ces takes over the city, and this is a city that's used to having a lot of people. >> guest: las vegas is a city in the united states that has more hotel rooms, we use everything we possibly can. we are thrilled that we just broke ground this week on a brand new convention center that's supposed to launch for ces 2020. we look very much forward to that, a convention center with uninterrupted power. [laughter] state of the art facility. entertainment, work force around las vegas, it's the only major convention city where the airport is only 15 minutes away from virtually every major hotel with a convention center. this is the best convention city in the world, bar none. >> host: how many square feet does ces take up? >> guest: well, we count ourselves by the amount of space that exhibiters buy, and we're about 2.76 million net square feet of exhibit space, but generally that translates to close to 5 million gross square feet. the truth is you could have a team of five people trying to see the show in four days, even if they split up, they'll not see the entire show. our car -- the car show alone, portion alone, i think, is about half the size of vatican city. >> host: gary shapiro, one other thing you coout here is gary's book club. what is that? >> guest: i've written a couple books, and they've become bestsellers thanks to ces, but i think that opportunity should be spread as well. we identify a number of authors based on dozens that apply as having something really relevant to say. i just finished an interview with john grisham, the best selling author. he wrote a book called "the tumor," but it's about this new technology called ultrasound technology, i'm -- focused ultrasound. shall i 3, 2, 1 that? [laughter] they're looking at a hundred different things, it's fda approved for brain tumors, prostate cancer, and it's outpatient. no chemo, no surgery. it's not a cure-all, but it's a cure a lot in a very unintrusive way where you can drive in yourself, drive out three hours later, and your treatment's over. >> host: gary shapiro -- >> guest: sorry. >> host: -- president and ceo of the consumer technology association which owns and sponsors ces. thanks for your time. [background sounds] [inaudible conversations] >> host: and now we want to introduce you to frank soqui of the intel corporation. what's your title and what do you do? >> guest: i'm the general manager for virtual reality. i focus on virtual reality as it impacts our client pcs as well as how we work with other parts of our organization including data center, the device side of things and -- [inaudible] >> host: how big of a opponent is v.r. to intel? >> guest: oh, my gosh. you know, i see this as a once in 20-year transformation that's going to impact probably every element of computing we have. you know, think about how immersive v.r. is, how interactive it's going to be, as the low latency data sets that have to give you an amazing amount of detail and to be able to build that into the cloud, we're hitting on coms, on computing, graphics, it's an amazing opportunity. and when i say once in a 20-year evolution, i -- [inaudible] way back when compute didn't even have a user interface. the graphic graphic face transformed everything, then touch transformed everything. [inaudible] >> host: how is it developed? >> guest: how is v.r. developed? >> host: yeah. >> guest: think of it this way, part of it is an evolution of what we have today. elle use ad -- i'll use ad design as an example. it's a flat experience, it's 2-d, and you try to make 3-d models. hey, me and you as design engineers, now i can see that design in virtual reality space, i can collaborate, spin it around, change things really time. -- realtime. if you've ever built something, there's a physicality behind thatthat you're collaborating with somebody else. what we're doing is taking v. r. to the next level. that's one example of how i see it evolving. and then i like to say v.r. is an element of giving us better ability to control things the way we like to see hem. we're seeing that in two areas, one the sports group where you're seeing the nfl play from any angle you want, the way you want to see that, and even in e-sports. we work with companies like liberty or be real, now the audience can participate in that game from any point that have -- any point they want. we see those technologies evolving. so virtual reality is giving us the ability to work in a way that is the way we went to work versus the way we've been kind of forced to work. >> host: what component of v.r. finish. [inaudible] >> guest: cpu which is very -- >> host: not a gpu. >> guest: no, i'll go through -- there's several pieces. gpu is another piece of it. on compute side, certainly the to create these virtual environments, you have to demonstrate the ability to physics that operation. oh, my goodness. >> host: keep going. yeah, looks like we just had an electrical blowout. with all the electricity going on, i'm not surprised. our cameras are still rolling. >> guest: on the graphic side of things, obviously, this is a graphic component to this. graphics play a very important role because our high-end cpus use high-end graphics. we've been workingingly with microsoft to -- working closely with microsoft. our. -- [inaudible] we're talking about what we're doing with storage and memory, taking those large data sets because virtual reality has large data sets and not losing detail. we have an example with the smithsonian institute where you can see art and you want to go from art exhibit to art exhibit very quickly, so the speed is important, but i want to zoom in on that detail. and then you've seen what we've done with htc and wireless technologies. that was a pc-based technology that we're bringing to v.r., we have single wire technology, things in backpacks. i don't want to have three wires connected. i mean, i can't think of what we don't touch that's needed for these type of virtual environments. >> host: so, mr. soqui, is the cloud transformational when it comes to v.r., and how important is -- [inaudible] >> guest: yeah. so the cloud is transformational. you cannot ignore the efficiencies, especially the large data sets that we're operating on. everything needs to be cloud-enabled. but we always have this thisserration about -- dissertation of -- [inaudible] you absolutely do. the way you balance on that, on the client side of things, even -- [inaudible] why do you need so many graphics, because these workloads keep getting heavier and heavier, and you need a balance between those two elements. actually, three elements when you think about edge. my hypothesis is it has to be very, very low latency. if you don't have a low latency, people get motion sick. and you have to have a guaranteed quality of service that goes behind that. so when i'm in the v.r. experience between what's happening on the cloud and getting served up to the edge devices like pcs or phones, you want to make sure that service is there. and i would submit on top of that you want to layer security on top of that because some of these are collaborative experiences where i'm doing automotive idea or entertainment -- [inaudible] so there's a security layer has got to be on that. so cloud and edge are very important. then 5g will bring it up to the client end point, you need the bandwidth. this is, again, huge data sets. you'll lose an experience. this is why it's more than just a single element. >> host: we've all seen the videos or we've all had the glasses on -- yep. >> host: -- and seen this v.r. happening, but intel has a big tent down here. >> guest: yeah. >> host: what's in there? thatthat a v.r. tent, isn't it? virtual reality tent?? in a way. we're demonstrating autonomous driving, now what does v. r. bring to autonomous driving. think of your car as another environment that you're going to be traveling in and out of. let me hypothesize a future state for you on augmented and virtual reality. i think these a.r. and v.r. worlds will disappear. we're going to wear manager like my grasses that are see-through and do augmented reality and become -- [inaudible] and i've got to be able to do that from outside of my building as i transition to -- [inaudible] autonomously, and now i can afford to be in other experiences while i'm being transported as well as my home or office. these are the kinds of problems we're working on solving. >> host: what's the difference between virtual and augmented reality. >> guest: oversimplistically, augmented is a see-through experience. but i'm still seeing the real world around me. my ability to go walk around because i'm not occluded. in v.r., i go into something. i'm not seeing the real world. even there's receptions there. there's cameras that let me detect the real world around me to bring real objects in or avoid collision. generally, that's how you see them. a.r. is see through, v.r. is immersive. >> host: how'd you get into this business? >> guest: oh, my goodness. [laughter] i i got into this business a long time ago, but this particular business, virtual reality/augmented reality, it's a match ago extension of some of -- natural extension of some of my interests at intel. i'm always interested in what's evolving and what has a ton of potential. i like seeing technology come to bear, but i also like seeing the benefit that it brings, so i always look for opportunities like that. the way i got here is that journey has brought me through communications, workstation, data certain, i was an iot, gaming kind of brought me here, i concentrated on gaming, and then v.r., you know, coming into its own finally even though it's still nascent. and i love things with tons of potential that do more than just entertain. the smithsonian's one, physical theater's another one, being able to do surgery and have better outcomes where people don't have to have chemotherapy, those are the kinds of things that get me excited. that leads me to things like this. >> host: so computer science background? >> guest: yeah. i have an electronics degree in, i would say,, digital design of all things, logic design, and i ended up starting at intel doing telecom design. remember, i told you i look for areas where i'm kind of pushing my limits but where intel's moving in. even 36 years ago. those are the opportunities i love to look for. >> host: when you hire folks, do you look at gamers? >> guest: you know, we absolutely do. so we're looking for people with a diversity of experience from gaming, some e-sport, somewhere on the media side, the tech side of things, we look for business development people who understand tech but have a strong business development angle. it's not about one specific element. if you get into this business, it means you have to be able to understand gaming, tech, business opportunity, you know, you have to be good marketing, have business sense, you have to be a strong architect. systems architect as well as an architect at the silicone level. it takes a lot of really good expertise to bring these things to fruition. >> host: frank soqui of intel, thanks for your time. >> guest: thank you, i appreciate it. >> host: coming up next on "the communicators," more from the annual ces show in las vegas. [background sounds] >> host: and now on "the communicators," we want to deuce you to -- introduce you to derek orr. nistt is the national institute of standards and technology. why are you here at the ces show? >> guest: so the division i'm in charge of is focused on looking at the next generation of first responder communications, and we're really looking at what does public safety need in the future, our fire, our police, our ems officials to take that next leap into taking advantage of broadband communications and what's coming next for commercial users. so what we're doing here is that we have a number of opportunities to outreach to industry and academia through grant programs and prize challenges to involve them in solving public safety's challenges in communications. and we're here at ces because there's a number of companies with interesting concept, interesting technologies that have no idea of how they might apply to public safety's needs, and we want to get them interested in helping solve the challenges and problems of our first responders. >> host: all right: we just showed a little display you have here. why do you have this equipment here? >> guest: so this equipment shows some of the challenges, people don't understand the challenges of communications for public safety when they have to put on these ensembles that are very difficult to work in, you know, a pump suit, a day-to-day fire ensemble. think about wearing all of that equipment and trying to interact with a smartphone or a map in a smartphone. you don't give a firefighter and say, hey, you're going to love this new mapping technology. they can't see it because of the smoke, they can't touch it because of the gloves. do they have heads-up displays? do they have voice communications with the system without having to touch anything? is there feedback within their suit? there's a lot of companies around ces addressing these in different ways for commercial purposes. we want to bring those ideas and experts in and address it for public safety. >> host: what kind of interactions have you had this year? >> guest: this is -- i've been doing this for 15 years. this is our second year to have a booth at ces, my third year to be at ces, but i've been doing this job for 15 years. this is the best interaction with companies we would otherwise never have an interaction with that i've ever had in my 15 years in this job. it's phenomenal. yesterday we had so many people to talk to, it's just been fantastic. >> host: what's one idea that's come out of this ces or others? technology?? i would say one of the most important things that i really walked away from, and it was three years ago, it was really that year where virtual reality, you know, really jumped off the shelves of future tech and became a commercial product that people could buy. and i walked away from ces, and i was driving home from the airport and i literally thought how can we use virtual reality to create new test environments in which we can envision future devices and heads-up displays without them having to exist. so over on the other side of the booth, we actually have a prototype of a virtual reality system -- >> host: walk us over there. >> guest: yeah, sure, come on over. we are going to recreate tasks to be performed and then with those, giving public safety the ability to go into those environments, perform those tasks and be able to overlay all kinds of ideas for user interfaces; maps, biometrics. and understand which of those things actually allow them to do those tasks better. and we can measure that. and then industry can use those platforms to decide what to make and decide which things are actually going to work better and then go, you know, get money to do those things. >> host: let's see it. >> guest: yeah. hey, guys, can somebody, can somebody do this? so they're going to put on the gear, and what you're going to see is we built this burning mountain lodge, and so it's a -- >> host: that's scott underwood. ledgerwood with, sorry. >> guest: one of our engineers in boulder who's been a part of the team that's led the design of this group of concepts. >> host: now, what's he putting on? just standard or v.r. gear? >> guest: yeah. we really want to make this accessible to researchers and industry across the country. we don't want to create a platform that nobody else can buy, so we're using off the shelf equipment, in this case unreal engine so whatever we can do can be easily accessed by industry and academia. >> host: so what's he going to do? >> guest: we're really giving people the ability to walk in and see what it would be like to conceive of a burning building. he's going to walk into the room where there's smoke and be able to put out a fire with a fire hose. and what we're trying to do is just show people proof of concept. but what we've done is, one, we just announced several months ago a grant program in which we're giving out up to $5 million to academia and industry to create a prototype of this system that we can understand how it would apply. and then also we have an active price challenge in which, we have an active prize challenge open right now in which we're asking people to use a platform like in that we're going to provide them and overlay some futuristic looking heads-up display for navigating inside of a building, and the winners will win money. so this literally -- this idea came from being at ces three years ago. >> host: thank you very much for your time. >> guest: you bet, thank you. i appreciate it. [background sounds] [inaudible conversations] >> host: so one of the companies displaying their wares here at the ces show in las vegas is kodak, an iconic american company. the ceo of is jeff clarke. what is kodak today? >> guest: kodak is a vibrant public company with 6,000 employees and a billion and a half in revenue. we're still mostly known for film, but if you saw "star wars" or any of the other major movie, any james bond or wonder woman, that's all still shot on on damage film concern kodak film. but we're in commercial printing, and here at the consumer electronics show in las vegas because we're also in consumers. >> host: and what are some of the new products that you are displaying while you're here? >> guest: so we have a 360 camera. kodak also, for the first time in many years, has gone back into instant cameras. we have today the kodak sure shot and other cameras that are available that you can print, take a picture and print it just like print-to o-matic. >> host: now, who would use the 360 camera? we have one at c-span. >> guest: it's used in reality if you want to show your home, it's used for action, and many people use it when they go out on action rides or just use it when they want to get a much broader view of a particular area. >> host: so, paul meyhoefer, tell us about kodak's 360-degree camera.. okay. basically we've been trying to create a new image, a 360 image, so now we've had several generations of products that create 360 video. here at the show we're actually showing a new concept. this one is interesting because not only can we create a 360 image, if you actually close are it, we have two different lenses -- one on either side -- so it's recording all the video from all sides and all angles. >> host: each 180. >> guest: exactly. >> host: okay. >> guest: and then internally the software and the hardware will stitch those two images together, creates what we call an equally rectangular file format, it's a regular video, that's compatible with facebook and youtube. so any image you record here, both photography and video, you can then upload and share with your friends, and it's an interactive image so you can pan left or right, and you're actually begin a virtual -- >> host: and if you open this up or close this, however you want to say that, you've got two cameras here. >> guest: yeah. this is kind of interesting, because both these lenses are 190 degrees, so when you create a flat image like this, we can use a stereoscopic to create a 3-d version of that image. so it's something that we see with virtual reality, augmented reality that's the future starting to look at creating that real depth of perception image. we can create not only 360 video, but we can also create a 3-d video. >> host: so this is just a camera, this is not video -- >> guest: no, it's both. it's primarily a video camera, but it also will take still pictures as well. >> host: what's this one?? this one's more for industrial use. >> host: heavier. >> guest: that's for higher resolution. in this case where we have a 4k image, this would be an 8k image. basically when you look at prosumer applications like if you've been at restaurants, sometimes it's now real estate's becoming really popular, or you want to tour a home, you actually can do it in 3-d. we would use products like this to create higher frame rates and higher, you know, pixel density -- >> host: is that the type of thing that mapping services use when they go out and map the world? >> guest: it's kind of -- if you've ever seen the google car that drives around with a bill bulb on -- big bulb on top? it's kind of a miniature version of that. so where you're actually recording all video from all sides at a high resolution enough for production. you can then share and create an interactive. >> host: so that camera as well is video and still, correct? >> guest: correct. >> host: and does it have audio? >> guest: they both do have audio, and we're still working on some of the features too that you could potentially plug in external audio. and on the 360 side, they're still working with spatial audio. so if you have, like, a four-channel audio as you pan left and right, you'll actually -- the audio will turn with you. >> host: well, forgive me if i'm simplistic about, but how advanced is that technology? it's just a camera and audio, isn't it? >> guest: actually, if you look at the lens and stuff, we're bending the light from all different directions. and difference of a normal camera, we have a sensor on either side. now you have two sensors that you have to merge those images together. so the complexity and the technology in these cameras is actually the stitching software to actually -- it's like if you think of a panorama picture how you used to take im imagines from all different -- images from all different angles and line them up and stitch it together, now we're doing it with video with high speed frame rates. so in order to do that, it takes a lot of processing power, a lot of memory. >> host: is this a competitive market, the 360 camerasome. >> guest: yeah. you've seen at the show there's a whole bunch of companies trying to get out there. for us, this is already -- we have three generations of 360 product on the market now, and this is kind of introducing this for the future. we've been investing a lot in both the soft ware and the hardware for the future of 360. >> host: now, do you work for kodak? what's your relationship? >> guest: we're actually a subsidiary-type company. we're j.k. imaging, and we license for all the globe, basically, digital cameras and video cameras for kodak. so we're a technology company that's developing new technology for, you know, future video, but we also support all the legacy kodak digital cameras. >> host: are these on the market, and how much would they sell for? >> guest: these are not yet available, these are still concept products that are, have been in development. we do have two other products that are on the market -- >> host: which ones? >> guest: these will probably be a consumer model here will probably be in maybe a $5-$600 range, probably still several months out. and then this will be more of a prosumer model. the other two, we have of the orbit which is a consumer model. this one has internal stitching so that we have the same concept where we have two different lenses, and then it stitches internal. this one's $500, and it's available today. we just started shipping about two or three months ago, and it also has another feature where this lens we can change modes so you can do 360-degree recording, but if you want to just do a flat 4k video, you can use the front lens. it's a 155-degree lens which'll give you a wide angle, flat video like an action camera video camera. and then this one here is our dual pro, this is kind of our professional prosumer model that we've been shipping for the last year, and we have two cameras here. this one requires more work because you have to download the file, and we do do terrible tissuing. so the -- external stitching. it's not just the standard, you know, setting as far as light and stitching and overlap. so they use high-end professional software to actually stitch the videos together and trade it. that's pretty much -- we see a lot of opportunity in 360 still. i think a lot of people thought the market was just going to take off, you know, because of virtual reality and augmented reality. the reality behind it is actually is technology is catching up. >> host: so, mr. clarke, you've been with kodak for a couple of years -- >> guest: two and a half years. >> host: kodak used to be in every american home. is there a lament that it's not anymore? >> guest: i think kodak has an incredible brand. in 1888 george eastman created a company based on bringing photography to the masses, and we all grew up with that. kodak still has that love, that trust, and we're bringing it back with photography products but also with new things. for the first time in 30 years, kodak is coming out with a new movie camera, a new super 8 camera that you can see on display here at ces, and that, we believe, will bring people back to what we're with calling the analog renaissance. there's so much digital fatigue going on, so much time on our phones, and the differentiation on some of the movie screens isn't good. so we think film and an loll is what -- analog is what people are going to gravitate toward. >> host: you're advertising a new an ana. what is that? >> guest: -- antenna. >> guest: we have been able to create -- [inaudible] not have to souder and print -- [inaudible] we have a december play here where we can print it on glass. of most interestingly, that has an application for the car. so from a car perspective, today you have the -- [inaudible] radio or cell coverage, now we'll be anal to have multiple -- able to have multiple antennas in a car that can give you better electronics, and eventually it'll be a critical part of the driverless car. >> host: now, your background is a technology background, isn't it? >> guest: well, i'm an economics undergrad and mba, but i've worked for technology companies my whole career. i'm definitely from the technical side of business. >> host: so, mr. clarke, what is your vision for kodak in the next five, ten years? >> guest: coe damage will be -- kodak will be what it has been, it's going to be a trusted company where we make products that are easy to use. you push the button, we do the rest. we strive for that every day. we always strive for easier products four customers. >> host: one of donald trump's goal is the to bring manufacturing back to the u.s. is that feasible? >> guest: it is for kodak, and i believe it is for america. so at kodak in the rochester, new york, we still manufacture film. we manufacture ink. we manufacture toner, synthetic chemicals. and even these printers that are usually for our competitors manufactured overseas. we fundamentally believe in manufacturing as a critical part of the kodak product. >> host: what are you hearing from attendees here at ces about kodak? >> guest: people are pretty excited about everything happening, all the innovations. for example, we have one of the fastest drones in the show. we have one that came in fourth in a recent drone race, the kodak-branded drone with, of course, an amazing camera. we have people who came in here looking for a gadget but love the antenna on glass. so when you come to ces, you never know what you're going to find, and sometimes you come looking for a drone and you find something else. >> host: jeff clarke is the ceo of kodak. thanks -- >> guest: thank you, peter. [inaudible conversations] [background sounds] >> host: so, governor rick snyder of michigan, what are you doing here at ces? >> guest: oh, this is a great place to be if you're from michigan. there's a convergence going on in our economy. in our world economy and in our society. and how the the motive and the i.t -- the automotive and i.t. industries are converging, all these wonderful things going on, and michigan is at the world's center of that. what the show is, is a showplace for the entire supply chain for both those worlds coming together to meet, to have dialogue. so it's an important opportunity for me to talk about michigan's role in all that and make connectionses and new relationships. >> host: there are times when you back around this convention show in vegas that it looks like a car show. >> guest: yeah. well, again, that's relatively recent. over the last fife years or so, the rate of increase is compelling and exciting. what i would say is this is going to france form our -- transform our society in so many ways, the autonomous, smart vehicle, smart infrastructure. but it also will provide challenges, so we need to be smart about that. i view michigan's role in many ways as let all these companies compete, let 'em do great relationships, let's create the best environment for that to happen in a smart, responsible way where we understand both the positives and megs. >> host: what has that connected, mobile world done to the michigan economy? >> guest: let's talk about the long-term benefits of autonomous vehicles. people like to talk about the technology. it's three major areas. first of all, it's about safety. over90 some percent of accidents are due to human error. these vehicles can save lives and many accidents. the second thing is opportunity. if you think about how many people have disabilities, other challenges in their life, could be an economic kiss advantage where they don't have access to transportation other than buses or something. this will help open up that world to allow people to get the job training, to work, to create new economic opportunity which is fabulous. and the third one is efficiency, particularly with our infrastructure. it's not just about the vehicles, it's about making smart highways, highways that can communicate with these vehicles. we need to invest more in our infrastructure in this country, but if we can do it in a way where it's not just about adding more concrete, more lanes, but using what we have smarter and better, that's a huge savings for all of us. so it's really those three areas. >> host: when you talk about smarter roads and infrastructure, that "the communicators," we visited ann arbor, are a ton of these vehicles going to leap beyond that technology? >> guest: no, you'll actually need both. it'll help autonomous vehicle get through a transitional stage, because one of the challenges you have right now is there won't be that many vehicles that are autonomously connected, and they'll have their highest value when the road's full of them and they can talk to one another. there's that interim phase where they can talk infrastructure and back and forth. one pilot we're doing right now in michigan, because we are the world's leader, we did a pilot with 3m about construction zones. so we picked the construction zone area where 3m embed an infrared various bar codes and signs that a vehicle can read to tell them it was a construction zone. so we have the human piece, but now we actually have it so the camera can register ask that vehicle can -- and that vehicle can look at lane markingses, it can do many things in a context that you'd never believe possible. so these are the kind of infrastructure dialogues that i think can be important. >> host: let's go back to technology and michigan. not always what people think of when they think of technology. >> guest: well, that's -- what part of history are you looking at? because i like to remind people if you go back to the early 1900s, we were not just the auto center of the world, we were the innovation center of the world. it was autos, cereal, furniture, chem calls, all these industries, we were the entrepreneurial center of the world. and we created the modern corporation there. we were so successful, we sort of lost that entrepreneurial spirit. the good part is over the last few years we've gotten it back. we're the comeback state in this nation, and now not only are we back to the top ten state, we're looking forward about how to embrace mobility, these new concepts and lead our world in how to adopt them in a responsible way. >> host: is the michigan work force, the educational work being done, are they prepared for this new world? >> guest: we've made huge progress. it's a work in progress though. it's not done yet because there's more to do, but we're leading the country in that. and it's about competency-based learning, it's about learning -- about information technology skills. if you talk to employers around the country, they'll tell you the lack of professional trades, the skilled trades they need, tool and dye, robotics, industrial automation people, we're leading and creating those programs, growing those programs, but there's so many is more great career opportunities out there that we still need to educate parents and young people about, people looking for that next career. in our society in this country we sort of told everyone they should get a four-year degree, and that wasn't a smart thing. we sort of broke our system. we're reestablish anything a smarter, better way than we have in the past, i believe, in michigan, and that'll be a role model for the country. >> host: governor, you have a technology background, don't you? >> guest: yes, i'm very proud of that. i'm a proud nerd, as you know. [laughter] >> host: what is that background? >> guest: i helped run gateway computers back in the '90s. so i love opportunities here. but the part i would share with you about it's not just the technology, it's how does it benefit people. and one word of caution i would give people is there are challenges and downsides to this transition that we also need to be responsible about. an illustration is if you think about it as you bring in autonomous vehicles and these wonderful new technologies, what could happen with structures such as truck driving or delivery drivers? so we need to be proactive about how do we do retraining, how do we look towards the future and not make make this a crisis for people in their careers. here are some challenges and problem opportunities, and let's address them in a smart way. >> host: michigan, detroit have made a bid for amazon hq -- >> guest: yeah. why should jeff bezos choose detroit? >> guest: i believe we should win. detroit is the comeback city in the nation. it's the most safe place for young people around the world. young people from around the world are coming there now. 98% for housing in midtown and downtown detroit. companies like amazon, google have set up operations in detroit. so these are exciting things going on, and so it's that magnet for that cool, exciting, gritty place that's coming back. and so i think it's a wonderful place to put a headquarters to say don't you want to be on the forefront of the next wave of the future and build on that? the other thing, we have a unique attribute. we did a partnership between detroit and windsor, and one of the things -- that'll create a great opportunity we can leverage the best of both countries in terms of how to find best people, build the best base, and that's something unique that detroit finish. >> host: and more trade goes across the ambassador bridge than anywhere else in the world. >> guest: the busiest trade commercial crossing in our country, and we're building the new gordy howe international bridge that's going to make it even easier and better to get across that crossing. >> host: have is you found that silicon valley companies are reaching out to your office as far as or relocating or setting up offices in michigan? >> guest: yeah, because it is about partnership. there's not going to be one company dominating this whole field, and hopefully you get a good sense of that, pete, as you talk to people. many of these are collaborations of traditional vehicle company with a technology company, other companies all coming together. so it's about this whole ecosystem being formed. and if you look at, we are leading the world in terms of activity, more activity in michigan than anywhere else. the valley's got a lot of great things. i don't want it michigan versus the valley, i'd say why don't we win together and help all of our country and our society across the world do better by promoting this in a responsible partnership fashion. >> host: in your time here at c everything s, what are you hoping to see? >> guest: a lot of cool things in terms of the new technology, ideas, but it's really a chance to tell the michigan story. so i'm on multiple panels talking about what does mobility mean, because it is new enough. as you talk -- as i talked about the benefits earlier, but also what are the responsibilities. and the government, our role is to create the best environment to make it happen, so i want to listen to people and learn from them about what they see as the barriers, the constraint, the challenges, and can we create an even better environment in michigan to be that role model for faster, better adoption of these great changes. >> host: rick snyder is the second term governor of michigan. thank you for your time. >> guest: it's great to be with you. thank you, peter. there are -- [background sounds] [inaudible conversations]

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