>> you brought toys. >> yes. so you so this onto your costume and you can have it have like to fix or bluetooth to wi-fi. it's easy. you don't have to go to mit and spend $100,000. you can learn al all the stuff a weekend spent how much to contribute to success to your company directly to getting out there and being the visible face to this company? >> i think it's important to have the case because for every company, the culture comes from above. even though we have 85 people or so, what i set up 10 years ago with this company is what continues, the value i put into it i think is what people see in adafruit and also what the employees see. i think it's important for the ceo to set the culture and then continued to disseminate it. >> great. let's switch gears and talk about crowdfunding. crowdfunding has exploded over the last few years, right? everything from buying what you guys sell to selling headphones and watches. things people are trying to crowd fun and start. think back to when shinola started. would it be possible for a company to raise enough money through crowdfunding to even build a watch domestically? >> i guess it depends on the skill. i'm not an expert on crowdfunding. >> how much money do you think it would take to start a small watch company here in the states? >> i don't know. depends on taking what you want to do, right? if you want to make a couple watches a year you can start it up in the bedroom. you know, but if you want to make a case an that you want to make the crystal and the crown, make a watch like the are some makers in the united states. there's a guy in pennsylvania was making, i don't know how many he makes a year, but he's doing it at in old event. i don't know, man, to be honest with you, what kind of money you would need to raise. probably a little too a lot. house without ex-lax make. >> jonathan, do you ever see -- [laughter] >> you see a situation to turn to crowdfunding to start a product or pay for products because we've never taken any kind of funny but i know when there's a big kickstart success that's my mom was sick why can we raise like $2 million? is not that easy. we can't just do that. i'm not defending -- >> that's there. crowdfunding has would explode but there's been a lot of failures with it as well. when you look at all this stuff, people come to you, prototype a lot, right? >> we see it kick starts and unlike an adafruit thing. i see that a lot the electronics easily 20, 25%. >> what they think people are doing wrong with the crowdfunding? >> i think that there's a lot that goes right with confidence i don't think it's like, even you cry then you making a mistake. i think that the people who use crowdfunding has won two in their toolbox i want to get the most out of it. i think of the kickstart as i know better than successful, it's been people who have taken something to manufacture before and so they're like this is just an evolution of a previous product idea. like i'll remain headphones, not these headphones just have a slightly different effect, maybe bluetooth built-in. i have designed headphones, i know how to build and do the power to manage and all that stuff. those people succeed. not always but usually. the ones that struggle our people who we think they look at the electronic market and they say how hard can that be? like how hard can it be to make a watch? you can buy casio for two bucks. can't be that hard. they don't realize that decades of experience that is required to get to that point. so i think crowdfunding is only the first part, but if you have experience with design for manufacture you can use it properly. if you and your crowdfunding campaign and your like i'll have to do is hire an engineer, you're going to have a bad time. >> are right. jonathan, you're smiling. which is as a big pain point in training people to build your product? >> luckily most of our staff has been with us for over a decade. we don't have a high turnover rate. i haven't had to drink anyone. i guess i'm looking forward to that. but i think it's a just, you need to sharpen that scale. with our cartridges, we tip our cartridges with diamonds and if the diamond doesn't go just right, the whole entire piece needs to be scrapped, which is bad. >> you guys have the same very microscopic. i've been to your watch factory and is quite astounding. it's right in detroit, right by the older general motors facility. and you have this clean memory of people assembling absolutely microscopic parts. how do you train somebody to do that, or what do you look for? >> you look, there's a visual test and dexterity test, overall aptitude test that people take. it the beautiful thing is we've been able to train people to assemble the movements and the watches. we look for obviously a steady hand. but we really look for people that have character about them. and people that are willing to learn something new. that's what we found in detroit, people that have this incredible will and desire to want to make things. and have the patience to i do know that people understand how difficult it is to sit and do the same thing a thousand times a day. if you've never been into a factory, it might be hard to wrap your head around that, but seems to do the same thing i thousand times a day, it helps you understand how challenging it is. you know, for me i don't know that i could do that job. to sit and do the same thing time and time and time again. but we've been very fortunate in finding people who pour the heart and soul into each and every watch or bicycle or leather good that leaves our country, our facilities in detroit spill what are you working on now that you're most excited about? >> what are we working on us because we are working on expanding our capabilities of leather manufacturing in detroit. today we make about 50% of our leather straps are made in detroit, the other 50% me down in largo florida with a different manufacture. we'd like to expand our ability to make tech accessories, some ipad cases, covers, bags, wallets et cetera. in detroit. we have to train people to be able to do that because we see shinola watchband for the apple watched sometimes? >> oh, boy. look, our stands on the apple watches was our watch is so smart you can look at it, can take out just by looking at it. [laughter] that's kind all i have to say about the apple watched at this point. >> i like that. jonathan, what are you guys working on in brooklyn speak with we don't come out with new headphones every eight to 12 months like other companies spent how many products has your company had in the history? >> thirteen, 14. >> just headphones, not cartridges. >> our first headphones came out in the early '90s put some headphones were sprinkled in the lineup until 2007. then they got a whole revamp and opacity was the third generation. we are working on some limited editions and i think we are far enough along to talk about our next limited-edition headphone, making headphones that are brooklyn trees. were taking -- taking trees from the park in making headphones out of those. is like the most brooklyn we're going to get right now. >> that's hipaa. the hipsters will like that, due to. [laughter] spent only one person only knows what hipsters means. i'm the youngest one there at 35 years. >> that's a fantastic place to india. thank you for joining me. i really appreciated. >> thank you all. [applause] ♪ ♪ >> okay. i just got yelled at backstage because i've been forgetting to hold ont onto the chip we have a whole giveaway think we're doing that i just learned about. if you like go pro, everybody knows what ago progress, right? not one hand you guys are active and engaged. i appreciate the. you all the way to produce. we have the new black would like with ahead now, literally everything you could need with the go pro we've got backstage. our winner will be selected in some way that i don't understand at all but put a selfie avicel instagram at techcrunch disrupt and we will choose on the third day. gauchos on the third day, seventh victim something like that become excited about this next bill because this is a taste of the future. we are going to talk about modern commerce and that's exciting and going to be changing as we move into the future. what i'm really excited about is what about every three incredibly successful, strong women on our stage and one token male. get ready for that. that's what it will look like from here on out. please welcome to the stage julie fredrickson, jennifer hyman, david tisch at our moderator colleen taylor. [applause] >> have fun, guys. >> we only have 20 minutes and each of you are fantastic editors want to dive into our conversation. so for the benefit of time i'm going to quick rundown of each of your companies and what they do. gave the dish, start with you. david tisch is a cofounder of spring which is a mobile marketplace for brands to so directly to consumers on their phones. and david is also an investor, well-known indie are probably too awlaki. in the middle we are happy to jennifer hyman who is the cofounder and ceo rent the runway which i'm sure a lot of you know about. is the online destination for designer apparel and accessory rentals. and it also have a subscription basis and a la carte business which we will talk about. into iraq is julie fredrickson who's the founder of stowaway right consumer e-commerce startup that makes makeup that you love and that you love in small that you love and small size of the can carry and actually finish, which is a novel concept. jennifer, even doing this a long time very successfully. and what's interesting to me in the past couple of years is that rent the runway was so established as an e-commerce company, an online thing. you guys want some brick and mortar location, some children's. what made you decide to do that? >> me tell you about tech crunch. i think that building a brand is always multifaceted and you need to think about all of the channels through which are going to acquire customers. we found that our physical retail stores accomplished two things. number one this is the most effective way for us to spent effectively marketing dollars, because they have the strongest brand impact on the cusp of. is stronger to get physical retail store manager by paid ads on google, as an example, especially when you're trying to serve up to the customer a new customer behavior like winking close. the second thing is by nature than a physical retail store in a market like chicago or d.c., which are two of our markets were have retail stores, i'm able to use that store like a mini distribution center and provide a better level of customer service and experience to all of the women who live in that market. because i'm in the business of renting close commission percentage of the type where you receive something that the customer and you will not lie, it will not fit, that is kind of a cardinal rule of e-commerce. now that i have a store and the gulf coast of chicago, if you live in that area and receive an order and it doesn't fit, we can courier you more options from the store to it would have been returned out comes back and is counted as cash. using the store as an operational hub is incredible important to solve problems and also allows us to get last minute business in those cities. around 30% of fast fashions is, but when it comes to people having a last minute need and going into the store and booking it. now we can really compete with fast fashion as a. >> is about something he always knew he wanted to do from the very beginning or was that something that came up later? >> having stores with something that did come up later. we've seen the incredible success some of our friends companies, whether it's parker, having fiscal outposts and seeing how it ignites the brand. we still are in the e-commerce business. april love to see and view the inventory, try things on. it addresses a new customer segment. now, the difference between us and the traditional retailer is we see a stretch of potentially long-term having 15-20 stores in major metros. we don't ever see a strategy of having hundreds of stores which is what a tradition retailer of brand we do. >> is there anything, it is that the two of you think that a retail store, brick-and-mortar shop is in your future? >> i think what jennifer said that some aspects of important about off-line is extending the brand and service beginning to provide your customers with fantastic service. if that means the ability to exchange something because it doesn't fit the date of your debt if you renting address, that's a final piece of the pocket it for spring, we're working with other brands and so are brand partners, they have their own stores to we are not looking to compete in the channels that exist. what we can do is help of the brands figure out the consumer what is their store only mobile phone? if you're passionate brand, you may download or after if you're sort of a casual shopper or if you love a brand but not enough to be obsessed and download the applet on your home screen, how are they going to reach you on mobile that's where we are kind of fitting. for brands to figure out a communication and a sales channel where they can control the entire experience, that's what spring is. that can extend off-line. out of the kinetic term as jen alluded to there's marketing opportunities to take your brain and put int it into places where consumers can find it more accessible. >> since 2009, launched the company one of the major things that's changing shop is that huge portion of discovery of new products is not happening on instagram and pinterest for women. they serve as virtual malls or virtual kind of cataloging for everyone across the globe right now. so the business of spring is very smart and how they're using instagram as the channel. >> i think which will important to remember is that direct to consumer and you're interacting directly with the consumer. like essentially stupid and obvious but specialty retail is direct to consumer and go to a mall that is direct to consumer. anyone who is building a brand which stowaway is, means that any channel to which i can have a conversation with you we will explore. it's always very new. we been alive for 10 or 11 weeks whether not we do this to his far in the future. alike about is reaching consumers in a meeting that make sense for them and physical begins to make sense. >> you understand this is there some margin and fall. when you're a wholesale brand and giving out after margin to the result partner versus a brand like h. and m., parker, they're selling direct to consumer which brings down prices and so it's happened to all the land. on mobile the channel is hard to develop again because raise your hand if you have an individual brand app sitting on your homepage. look, we have a lot of people here. nobody raised their hand. why? safety nets. >> download our apps. >> there is no one waking up and downloading that brand app to go shopping. they might because, the content, the communities. and not going to download each brand app to shop from that brand and i think that's the struggle with mobile that has been solved off-line and on the web spent the future every joke is the end of wholesale and that's what spring and rent the runway are so exciting for me as a consumer. the wholesale process is bad for brand. i'm thrilled to be able to go to rent the runway be like this is what i want in my unlimited i'm wearing something underling those experiences are going to be the future. it makes more money for everyone. that's why we are all here. >> everybody benefits. of the brain and consumer benefits. technology is supposed to remove middlemen. that's what building the direct connection make sense. >> i would imagine it would still be hard to turn down if they were to come to tomorrow as he would like to stowaway and all of our stores worldwide. would you really say no? >> i have. i turn down -- another reach of the the reason to expect how many women are in the audience? not done. a few, have finished a lipstick ever? that's what i thought. that make it industry is highly infringed in a position which everyone is wholesome. you really care about you margin which means they're manufacturing enormous product that none of you were finishing. one of the reasons no one manufactures the smaller sizes there's a cost of of goods issue and because the same to make a smaller size as well a larger size. we are not ever going to matter, distribution perspective because it's not the customer experience. there are plenty of ways to steal everything with all of our brother companies that directly that don't involve cutting out all those marches because then we don't make any profit off of those products. >> there's two pieces, the service and experience that the brand delivers. when you're looking at a retail experience, the retailer takes ownership of that experience. when you're working with a marketplace like spring we allow the brand to stem the pockets. it's there and packaging experience. the customer can pick up the tape and bring online like they do in all these brains. that's the peace that's important is to give the brand the ability to sell the products in the way they want to sell them which tells their story. >> i think when amazon started it has become a huge and successful as it has, there's been kind of point of view in the tech world in particular that e-commerce is just edited why would you ever use use a physical store not budget e-commerce, you have mobile commerce. from the customer's point of view, yes, it's much easier to order your commodities and your essentials on amazon but there's reasons why you go into a physical location, whether that's discovered something new, whether experienced or what it's just fun. it happens to be startups because we are a technology for his company, we started most of the people to work at rent the runway work in engineering or in logistics. i can restrict what a retail store is to service the customer need a lot quicker than a traditional department store ever would be able to. i can understand customers want to come into my store for customer service, personalized styling and a unique experience. what i think you'll see from our retail stores in the future is a huge part of our bases this subscription where people have essentially a netflix for fashion, we see three things at a time, et cetera. imagine a world where you can come into our retail store and take a necklace that julie is wearing into i'm tired of this, here it is, i want to steal two things from the store and walk out without paying. we will begin you and grab whatever you want. so the store is effectively an extension of this dream closet that we are creating. i can do that because i can build that functionality and disrupt the industry way before an established player can do that. >> i want to talk about that because you've seen this firsthand at rent the runway, has been a pioneer in a lot of ways in 2009 doing this concept, i feel like what we've seen in recent years is decent companies starting to really hustle to try and at least appear more savvy. because of this threat of disruption. what has that experience been like from being first mover here and then now we are seeing, it seems like more pressure from these big companies, whether they want to offer a better expats online or have these parts of your business. >> i think it's better for customers if anyone ups the game. we're all benefiting. house anyone else entering the rental space in any way, which is great because it's really complicated to do so. but i welcome anyone who wants to try -- >> i think your question is getting it to me, as i started spring and as we went into this business it's been fascinating come into tech world everybody who saw something is group has competitive. anyone is e-commerce is overlapping because we're selling stuff. if you go out on the street, walk up a thousand or across 34th street there's hundreds of stores. they are not all directly competitive with each other. her service and our service have no overlap in terms of competition. i think in the tech world there's a broad assumption that if anybody is against amazon and if you're selling anything, you are competitive with anybody else who is selling. it. >> i totally agree. with 5 million members at an average. 29, which is 25 years younger than the average age of the traditional decided customer. >> but view you as competitor -- >> but there's been a change where the incumbent five years ago may thought i was competitive. now they think that i'm adding to the market and increasing the total market. anti-building your point, probably by many of these e-commerce business not competitive, but one thing that benefits us at run the runway -- rent the runway is spotify, netflix, class ask him anything where you would change the model in which you consume things, that helps my business, because it creates a mentality around access and rental and basically new ways of getting what you want. >> anybody else is selling on moment teaching consumes the buying something nice on the phone to show up the next day is benefiting our business. it's not hurting our business. i think there's a broad education is happening in the market about new ways of buying things in new ways of getting those things delivered to you and what those experiences can be. is benefiting all of our businesses. >> have you seen a shift in out investors talking about your respected this is? is some of that concept of if you're in e-commerce are under this one umbrella that you must continue to compete with amazon? i imagine some accounts of investment community. has that become more nuanced? >> of course but when you have real numbers to back up what you're investment thesis is. right now when we raised our last rounds they were investing on the success apple we had done, not the dream anymore. rental is a much higher gross margin benefit than if i were just to sell that product because it's utilizing your inventory more effectively. having more female founders and having many of those female founders be extreme successful has also had a real benefit in a fund-raising overtime and healthy we were a part of that. i want to see as many female founders acted succeed in creating multibillion dollar's visit because of this all bodes. i thought it was amazing when the news came out about parker. it helped england to new york to see other businesses that are successful. we have to start thinking of ourselves as a community a lot more. >> what's been your experience? >> i think cosmetics would be vision as that was to last year. the market is so large and so many people are playing in it that there's so much opportunity. i quote this statistic annually but 70% of the industries conglomerate in into 10 or it's that feeling where when technology can send in the face -- space that hasn't changed figures, that's opportunity, real money. our fundraise was kind of a breeze because the whitespace is very much addicted i anticipate they will get incredibly competitive but make up, just make it is four times the size of shading and shaving is really killing as a categorical. i think we realize there are two kinds of you either komar five our brand. brand it has better margins progress in the success of brain because that's what consumers russia. no one will compete to race to the bottom but we all do very well in some salsa problem, makes lives easier. >> i want to say that has been, the word fashion in the tech world is often viewed, seen as a dirty word. the reason why i started to fashion this is the second largest integer on planet earth. it's a $1.7 trillion global industry. the only thing that's larger this to transportation and automotive industry. it's one of you think people have to get every single day but you have to put on clothes. at least i hope so. [laughter] >> let's also understand what the stereotypes are coming from. five years ago when i went out to raise funding around discussing company people are like this is some kind of niche thing, et cetera for women. unlike know, section one of the biggest industries on earth. >> our fundraising, and t i thik what differentiates spring as a business model we don't touch inventory. we are not forget how to get the product over which was brand partners. we've eight and 50 brand anyone from marc jacobs to ever link to estée lauder selling directly to consumers on spring the what we able to do this build a business model that scalable. if you look outside america these models are being built first in countries that haven't had a big e-commerce giant emerged it to look in china or india the marketplace model is what succeeded there. what happened in america is desktop and amazon can first. if you start with mobile and if you start with brands having to build a duty logistics themselves, the marketplace model which is what we're focused on is total differentiated. at the consumes it should deliver a better experience in the end. >> we're just about out of time to award you think you all for coming on stage. thank you. >> thank you. [applause] >> like i've been saying all day, the new york texting is the best one, and the other ones are not as great, including san francisco. thank you. i appreciate that they we can all clap for that. company, new york. [applause] spent i'm proud of all the companies after and in our next guest feels the same way. the success or the of this ecosystem with regard to take start of the sort of depend on its -- were truly honored to have him on the stage. is an exciting moment and i'm sure for him, too. please welcome to the stage mayor bill de blasio. [applause] ♪ ♪ >> thank you so much everyone. i want to thank jordan for the introduction. and jordan is doing great work with techcrunch, and also she's one of my favorite kinds of human beings. she is a brooklynite. so thank you. for all you do. are there other brooklynites? brooklynites? thank you. i want to say it's a great honor to the techcrunch disrupt, this conference and windows is an extraordinary opportunity to talk about not just what's happening today in our tech community but to talk about where we are going forward and what it means for new york city. we are so energized by the growth of the tech community in the city. we think it is quintessential to the future of this city. i believe there is tremendous opportunity for further growth and a great opportunity for the tech community not going to make us a stronger city economically but also to make us a more fair and better city. so i'm thrilled to talk about some of things we're doing and so it was i look forward to working together. let's take a moment to acknowledge some folks who have done a lot of great work and are part of this growing community and deepening of the tech communities involvement with the seed as hell. i think a great example are some of the schools represented today from our public school system. i would like to shout out the academy for software engineering and the ralph the key school on island or give them a round of applause. [applause] extraordinary effort being made to pilot effort in our schools about software engineering and it is great that young people from the schools here to connect with this industry and deepen the opportunist because the of course will be the leaders of the tech industry in the city in the future. i know you had a chairman of the sec earlier, tom wheeler, who i think has done extraordinary things to protect the freedom of the internet. i give him a lot of credit for standing up for open access. also want to thank the members of my team, and we are very, very proud of the team that we put together at city hall to focus on the tech community and what it means for this city. i want to thank my council who has spearheaded our broadband access efforts that we are very proud of you on what you think on your ceo, jesse singleton, our digital director and the director of our tech, pipeline christa titus the they're all doing an extra day job linking this commit to the broader work of the city. now, i will be quick but in lesser with a little bit of positive bragging. i like to brag about the glories of my city. sometimes it's tempting to feel a little competitive with other places that are well known for a technology presence. maybe california would be an example. this year new york city has surpassed california in startup funding request and we're very proud of that fact. [applause] >> the tech ecosystem provides nearly 300,000 jobs making one of the very biggest employers in our economy, generate over 30 billion in wages annually. and is having a transformative effect on other quintessential new york city industries including food, fashion and entertainment. so the impact is great and the speed with which this has happened is breathtaking and incredibly energizing. and a positive example of the change happened to seed and again there's a lot more whether came from. i see the strength of this communities being the ability to open up opportunity for more, new yorkers including many who have not had opportunity for the kind of quality of jobs that you provide, have not had opportunity for the kind of career path that you provide. i think that's why this committee this transit and it goes way we think, we do things that help do things better but also in creating a different economic paradigm that could open doors t is only more of our people from the beginning, we knew in our administration that we have to work with the tech community to make it truly a five borough community. i love what i've seen on the entrance of the growth of this committee all over the five boroughs. we knew we had to expand access to tech, education in our public schools and universities. we knew they were going to achieve our larger goals of combat income inequality that the tech committee would be a bush ally. from all i've seen, a willing and energized ally in the fight against income any quality. let me talk very briefly, three key areas we are working on. palette first. our goal is to this community by building and extraordinary pipeline of talent for the ever-growing needs of the community. our hopes that i believe is that we d do our work well and if report with you probably over the next decade a majority of tech jobs in the city will be filled by graduates of our public schools and universities, and bb transcendent for the city. we know again and these are quality jobs you create. jobs that define and middle-class lifestyle and that's what for our people. we want to make sure every kind of new yorker knows that this community is within in all five boroughs. we been investing 10 million public-private partnerships, working directly finish to understand th they need so we cn shave programs that get young people the right skills and get them to the jobs. we are about to announce that our city budget on thursday an additional investment in cuny, and stem programs for cuny, especially for our two year community college's. 29 million will be invested in this upcoming year, and to increase to 51 million the year after for stem programs at cuny and we're very excited about what that will mean. i have to kill you so much of the impetus for this investment came from leaders of this community who said we love some of the tremendous of things that happened like cornell-technion. but we also need a broader approach that gets more and more people, especially young people the skills that would give the opportunities of all kinds in this interesting. and cuny is the perfect tool for realizing that vision quickly. second, we are focused on giving all new yorkers, i want to emphasize the word all new yorkers, broadband access. we want to defeat the digital divide. we are investing $70 million over the next 10 years in broadband infrastructure, a much greater investment than you seen in other places. we believe this is necessary. one of the key realities is that we know this city can't be a place of inclusion, can't be successful if someone our fellow new yorkers don't have access to the internet. we are building the world's largest, fastest free municipal wi-fi network, in terms of the number of people to have access, in terms of the devices that will be out there to connect people come in terms of the speed that it will allow them to connect it to be the largest and fastest in the world, over 10,000 hotspots enacting potentially all 8.5 million of us and growing. we know this is something that has to happen. to realize our vision which is but a plan in the last 10 days called one new york. it is a plan for the future of the city and it's a plan that looks at everything from economic growth to resilience he to sustainable that add to that notion that we must also address income inequality, that it truly sustainable seed is one that's physically, environmentally sustainable but also economically sustainable for its people. we need to both notes at once and that's what our plan addresses, and that's why broadband is such a crucial piece of the equation. third, innovation. this committee understands in a particularly powerful way that innovation has to be a constant, it can be fear. msb embrace. i can safely say in government we are not always have the best track record when it comes to innovation in fact a lot of us have been frustrated of some of the bureaucratic roadblocks to necessary change. not just on a macro policy level that literally angel we do the work day t today. what we found is worked with this tech committee we are figure quickly ways to do things better and listening to the committee when people say here's how government can work better but here's how the community can help the government work better and to be more of a partner. we are trying to respond to the energetically which is why we appointed the first ever cto for new york city, minerva tantoco, which is why my counsel is spreading our brand and expansion efforts because we understand that we can do something different and better and we want to be pushed by this community to be different and better come and innovate. the fact is that are some examples already, remember the tech community have helped us to find a bit of doing things. we have pulled together broadband task force which we're really excited about. we thank all the lives of the task force who made. no, maybe watching right now. this is a group of experts are going to help us close the digital divide. we put out calls for innovation, places where we believe the community can help us specifically solve nagging problems that government has not resolve. we believe all these efforts will help us reshaped the city. so i'll end where i began. the goal is a stronger city. economically, the goal is a better city, and to see what does community grows, but we have to do it anyway that is more inclusive and more fair than the new york city of today or yesterday. that is our vision and we see this community as one of the great allies in that effort to create a better city for all. and the very much. [applause] >> why don't you have a seat? another big round of applause for mr. mayor, bill de blasio. we're going to bring up kim-mai cutler. >> mayor, former mayor bloomberg was a big proponent of tech in new york. after the financial crisis, that strategy health payoff in terms of the job market in the rebound. what kind of market you want to live oleave on tech in europe ad how's that different? >> i think mayor bloomberg build a good foundation to reduce focused, very need to with the work you done in the private sector but he built a strong foundation. he gets credit for cornell technion which were very excited about. i think at the same time we take a more populist approach. were trying to build on that foundation but build out, bill to all five boroughs. we want to see a much more diverse tech sector. we want to see the opportunities out in the tech sector available to every kind of new yorker. we have a muscular effort in terms of training camp in terms of efforts we want to undertake in our public schools and universities. it all adds up to greet a much greater talent pool to rip out an effective legal weight make it there is with a strong government will working with industry. the goal is to make this industry, this community a transcendent part of the efforts to fight income inequality. that's a supreme focus. >> one of the things, one of the differences between the finance and tech industry, finance has a lot of office space. tech tens, there's tech offices popping up in bushwick. how much they think about recently these other boroughs or commercial office develop an? >> to begin with its crucial it be a true five borough industry. that's not an idea that has become up real pleasant reality. we want to support the. i think in the first instance there's a lot we can do better, rezoning. there may be some specific areas whether the smart rezoning around live workspace which event a great demand for. we are trying to build a superstructure granted in terms of the creation of affordable housing and better transit options. i would say right now we can accommodate a great expansion without even needing to get to rezoning. >> speaking about this pipe was approach, since google released its diversity numbers basically this month a year ago, w we've seen the data for lots and lots of companies. it's obvious this predominantly white, male. when i talked to tech industry leaders, while it's a pipeline problem, to what extent do you think that the racial make up of the tech industry has to do with cultural shortcomings of the issue itself in what it hires versus what's coming out of our k-12 system? >> i think, with a year ago was a wakeup call for all of us. there was a lot of soul-searching which is good healthy. part of the approach we take where you could argue some of the same historic issues have been raised in terms of pipeline. i am very much in the if you build it they will come school, meaning if you send a message from the beginning of inclusion, if you insist in the process after the maximum opportunity for inclusion, you find a lot more success. our entire tech team happens to be women, could and women of color. out administration -- [applause] thank you. out administration as hell in terms of senior jobs across all agencies is 83% women in senior management roles for entire new york city government. i think it is quite available yet the mindset of what is valued changes to i would argue this is not just a social responsibility for building a more inclusive society. i think it's smart in terms of recognition of market. who are going to be the biggest markets going forward? majorca for people are women. we are in a society that is increasingly people of color, increasing percentage of our community. i think the further integration of thiof the site is good for ee and every since. we are going to try and do all we can do our public schools, public and for this, our training programs to really improve that pipeline. but i think one of the things that people in the tech community can do is meet us in the process can help us out we can do that well. then landed on people.co that ce of our public schools, university and training programs. >> you've done this tech talent pipeline, $10 million effort. when they look at a lot, over the past several months i've gotten to know a lot of different community groups and organizations in different parts of the san francisco bay area and organizations here. they often run by really dedicated, infested wonderful community leaders. $10 million seems small in the face of what tech companies want to hire if you're going to ask him hire locally. >> i think its want of a number of peace if we are putting into play. look, the investment in cuny, 29 million this committee, 51 million the year after that and it continues. continues. we continue to invest in more deeply to ensure that the city university system is a constant generate of talent the think about all of our private universities, think about all that training programs, not just once we are sponsoring but others as well, you think about the impact that mentorship programs would have come internship programs, summer jobs and emphasize we want people in the community to participate in all those but i think it builds a very healthy and citable pipeline. want to do things we want to do in the spirit of this community and in the best sense of the word disruption is we want to constantly see if it's working. this is one of the greatest opportunities to get our people good quality jobs. if we think there's more investment necessary to achieve that goal, that's going to be something we are open to. >> how are you able to get that feedback? >> certainly the tech talent pipeline is an example, and the working groups we put together with the communities they give us that constant feedback about what kind of training is needed that will maximize the likelihood that people going to the train would get to a job. we are thrilled our tech team is in constant dialogue with the folks doing the hiring everyone to constantly adjusted to an approach to the little and specific needs of the community. that's something i think was not a way to handle things in the past. i am a firm believer look at the jobs of today trying to get the jobs of tomorrow. we do have billion and train. each year a half billion dollars in training programs a pretty ps not one that waited for the economy. >> i grew up in the bay area, in the tech industry. i've been reporting tech community if i think about when i was, when i started. when i started working in tech journalism it was about real-time search and social. every year it's changed so much. one year it's drones and bitcoin and the next it's on to the economy. i had a hard time understanding how public education institutions can be as flexible as somebody vocation schools that have come up like general a similar flat tire. how do you think budget allocation of time and resources between some of these would camp like programs versus the cuny system? >> it's a great point. i don't pretend will always be at the exact cutting-edge i think the question is how we are increase in improving our approach. if you look at the entrance of the core skills people need and the connection to the tech community they need. that does not mrs. to comply we are doing everything perfectly where we've got people counted to the exact most recent trend. it does suggest if you churn out generation upon generation of young people with the basic skills and the orientation and the since they belong and the exposure which is why i internship to mentorship and so jobs, i think i would keep a lot of the outcome. what i would call the fine-tuning can occur. >> one of the other things that has been a centerpiece of the administration to focus on affordable housing. this incredibly ambitious plan. and can you tell me about that? >> sure. san francisco had to deal with some of these challenges ahead of us and we've learned from some of the struggles. we have the most ambitious affordable housing program in history of any city. 200,000 units built and preserve over the next 10 years. that's enough for about half a million people. so far we are very much schedule to achieve that. it's wildly ambitiousbut we are getting a great response from the private sector meeting as an also our investments as were going to show a few days, will continue to increase to support that claim. i think he finds enough housing for half-million people in the five boroughs is one of the pieces in terms of keeping this the city for everyone and for every kind of economic group. the work never ends because we need a lot more market rate housing as well. one of the challenges is that we have to make sure the highest percentage possible is for folks at the lowest income level. very substantial quantity of people interested ou are living below the poverty level, need to ensure that affordable housing options. i like to get out of poverty which is why our plan just published can literally put the goal. we said we want 800,000 people out of poverty in the next 10 years. it will require a substantial increase in minimum wage which is long overdue and i think the state needs to more aggressively on that front. plus the training programs, a whole host of things. as the city were committed not only to match with a specific poverty reduction bill. >> inclusionary housing is a teachekeyto the other platform o practice met in san francisco. we are debating about which the appropriate share is devoted to permanently affordable. it seems to me like it did why we're doing it. that's not as much federal or state funding for affordable housing as they used to be but it seems to exacerbate pre-existing trend in job market which is hobbling out of the middle class. it feels like there's a tension there, and we are grappling, 12%, 20%, 25, 35%? what does that do to our housing stock? >> one of the statistics i cited, effectively since the end of the great recession which is quote-unquote because it's been deeply felt by some americans, but since the recovery officially began, the vast majority of the games of the recovery has gone to the top 1% in terms of income. i think what it means is that we have to recognize how intense our efforts will have to be to address income in the called it. we have an aggressive approach to inclusionary zone and get some of those costs are passed on to the private sector and the highest income buyers, i don't think that's unfair because we don't have the federal funding. i agree with you. it will be a long time before they fared federal funding -- say that 10 times. something we work on their energetically in washington. right now society that stops working for middle-class people and for hard-working people, that society stops working. people have nowhere to go. it's just not a healthy society. we think the affordable housing efforts done aggressively can be a profound part of the solution. it's been of what extent in people's lives. >> last thing, earlier today some people are talking about ways that the tech industry can get involved and how they can work with local government. do you have specific recommendations? >> i sure do. thanks for asking. i would appreciate what fred wilson has done in terms of education. i appreciate they are putting for real models for this community, we'll community wide levels of commitment they think makes sense. that's healthy. that shows an engagement. if you think in terms of economic sectors, that shows us a level of enlightenment and engagement from the tech committee. we don't see from every sector. i think it's very, very healthy. i would say two things. we have our center for youth and society the mayors office to advance nixie which my wife chairs. the ibm over the next few years by 2020, we will have 100,000 high school students each year who are either in a summer job or in an internship of a mentorship program. 100,000 each year. we want to start the aggressively this summer and will give you a quick deadline at may 15. [applause] no time like the present. we want to start that this summer reaching towards the bigger goal but this summer were asking at one industry to do and ago and was watching to do, you can create a summer job for a young person, if you can create an internship or a mentorship effort, we want you to start doing that now so we can plug a lot of young people for some and build out over the next few years. that's one. second, in terms of our tech, pipeline, all the effort to train young people and not necessarily young people for opportunity in the community, we really beseech you to work with us to ensure you're hiring the maximum number of employees who come out of this effort. we are constantly adding training resource and a line in the training to the communities needs but we really want to push people. .. >> quickly captured national attention. that story today. c-span marks the tenth anniversary of hurricane katrina. one year after the storm as c-span tours. that's followed by a 2005 town hall meeting. here is a preview. >> it would be a hard thing to believe that the united states of america is spending nearly 1 billion a week in iraq and we're in new orleans united states will be neglected. now, why do we have to beg and please with our president, our congressmen, our elected leaders to tell them that we need help when it's on the media every day. okay. [applause] >> this is the united states of america. the young lady mentioned earlier that we rebuilt japan after destroying japan. if new orleans a -- i love gumbo, i love new orleans. >> so we purchased a total of 107 trailers and i have them at four different sites. when you walk across the street you'll see 42 of them set up for our teachers and staff members. that was the only way specially back in november that i could get a staff at the school to teach the children because there was no place to live. so anyway, you see that trailer community adjacent or in the parking lot of our elementary school. if you go further behind it, you're going to see devastation. you'll see very few people actual living there, gutted homes, some not gutted yet, some totally destroyed, you'll see some trailers where people are working on them but you're not going to see the vibrant community it once was. >> see hurricane katrina related programming tonight and each night at 8:00 eastern on our companion network c-span. >> did achieve improvement in security. and i hesitate and increasingly interrogate myself, we don't know how it would be end. but it's also possible that still two or three years, five years down the road we will be back in the civil war in afghanistan. isis is now slowly emerging in the country. much worse than the taliban. and so if we end up five years down the read a new civil war in afghanistan and new safe haven for the taliban and isis, i would say -- >> on c-span q & a. up next a conversation of presidential candidate william cristal, founder and editor of the weekly standard. >> we want to welcome back editor of weekly standard. thanks for being here. >> my pleasure. >> what's the latest trump move last night in iowa kicking out univision jorge ramos. >> latino voters are not going -- i'm not a supporter of a donald trump but i'm a critic of the excessive critics of donald trump. trump is hurting the republicans. you look at the match-ups against hillary clinton. it'sil not a favorable against clinton or biden or saunders. so so far, i actually think the trump campaign, it's been a of zoo or -- i think the republicans are doing better in presidential campaign than democrats. where were they then and now, hillary clinton is really been damaged and the republicans have had crazy campaign with trump but no big damage. >> trump troubles part y on immigration. >> he troubles a lot of party insiders and a lot of people more liberal on immigration. but, again, you know, a bunch of -- remember these are the same people in 2013 republican does not pas a immigration reform republicans are doom in 2014. they can't win state like colorado, suddenly they pick up senate seats including winning coloradoen by 9 points. i don't buy that argument, no. >> the democratsics cautious. they have lost popular vote of five of six presidential basis and tapping boo this belief that republicans are antiimmigrant. >> yeah i just don't believe that. many of you out there look at trump up there and think he's like a representative republican. donald trump y is donald trump. republicans are saved by the way he's so famous, his brand is so unique. lets step back and say, is it better a party concerned about there being so many illegal immigrants, that don't think the border needs to be secured or a party that has total amnesty for everyone that has come here. i don't think american public is entirely on board with huge legal immigration or unmoderate illegal immigration. we have a lot of elections that have turned on. i don't think republicans should be antilatino. mitt romney said some stupid things. it was not key to the election. and so i have no problem being more, there's better ways to say it than trump. >> what about what jeb bush said? i want t io get your reaction on that. >> i was focusing on the specific tarted kind of case where people are organizing to bring pregnant women in the country where they are having children for their children to become citizen. that's b fraud. we need to enforce the law. we need to create a more secure border. 40% of the people that are here i legally today came with illegal visa. enforcing the immigration laws of our country needs to be a high priority. once you have -- you took more resources. >> how will you refer to this issue? >> it's so ridiculous. give me the name you want me to use and i'll use it. >> there are some people who illegally come across the border, those children born to women who are physically in the united states and become citizens. that trigger all kinds of protections for them and relatives. that's not sthag -- something that we would be passive allow. >> the use of anchor babies is a slip of the tongue or -- >> neither. a term that's been used a lot for these babies of people that came across. i'm not sure how many such people there are. maybe some people think -- he's not refer to go people that are born to illegal immigrant. people who are i -- i >> it is a real fen only know. >> jeb bush went to border town and talk about immigration in english and fluent spanish. thank you, donald trump, it was a chance how the suppose expert on the subject handedly. he was awful, they say. in less than 15 minutes he managed to step on the message to give mr. trump to boost and defend asian americans that is important as latinos to win presidential elections, that he had anything better to offer them than his opponent. >> it gives republican presidential candidates marks for how good a job they are doing. new york times believes that the border law should be enforced or not? liberals have become so extreme on immigration. their view that anyone who shows across the border, should be let across. that woman has a baby, we shouldn't question that. fine, the times wants cheap labor, political matter, it's too risky to deal with immigration. they don't want to have any discussion. t not going to hurt republicans on immigration, raising from donald trump, rick sanitorium to ted cruz. there are interesting debates of a number of illegal immigrant. i would prefer togr be in the republican shoes, makes a mistake, then the democrats who are in lock-step on a very liberal viewde on this except bernie saunders, realizes that there's a problem of having a verycl large number of immigrant legal or illegal coming in and takingn low-end jobs. >> the trump campaign has learned a lot, you said, i don't mean in -- a tweet from donald trump. thank you i am going to make america great, i'm not sure what he's thanking you for. you have said he's done. >> i'm glad -- i guess he's thinking me. i was a little puzzled. i guess maybe -- someone said -- the clip of trump, you know, joining us in prowrestling match, if you can call it a match, showing up in a pro wrestling exhibition. it's overthe top. they went. they're not really antitrump. it was a fun friday night. he was interesting and entertaining. i was stick toing to me thesis. i don't think he's going to be able to keep going. the people thought he would disappear the moment he would say something and will jump on him, 23%, 6%. that's stupid, that's the media. the media is so powerful that they treatment -- criticize him for treatment of jorge ramos. i could be wrong. trump coulde be a 50-year phone -- phenomena. i don't think t so. i'm not panicked about trump. if he was taking to the prowrestling -- he's self-aware. he doesn't understand politics. we the political consultant class, the people hanging around washington we have been through decades. he's a babe in the woods. that ions so stupid. donald trump has been on tv so god knows how many years. donald trump depends on a will the of businesses, pr, appeal to customers and consumers. it's not like he dealt with madison avenue. he spent a lot of time hanging around people who have thought a lot about how to promote your brand as they say and they are doing a pretty good job in a way. elections are different than promoting tump -- trump tower. reality will hit that way. >> lets get the calls. democrat, hi, betty. >> caller: when we got on national television and said that he wrote that -- that president obama be a one-term president and then the house republicans went on lock step with him and didn't help the president do anything and the night of the inauguration they all got together and had a meeting that there wasn't going to t help the president. so if you don't have anybody working with you to help get anything done, people get angry because nothing is being done and that's what created donald trump. thank you so much. >> host: all right, betty, lets take thatt. point. >> guest: has created donald trump more on the conservative republican side. they are happy to fight president obama whether they think it's right to fight president obama. whether it's on afghanistan or trade bill which has been the greatest achievement, got support. they tried to do the right thing. i don't buy it, but some of this is fair and some of it is unfair. it'sle viewed as weak, not takig charge, not passing much and trump capitalized on that. i do think that republican voters and independent voters too are unhappy with the political class in general. >> does that concern you for the party? >> i mean, it would great if the country was in great shape. the political class all say, it's terrible that they are unhappy. they should look in the mirror and we should look in the mirror and maybe the voters are right. here we are, we're losing our foreign policy, disaster, we had the stock market crash, piece of legislations that have passed that don't work well like obama care. i don't really blame voters for being angry. you could be angry about something but you don't want to fly off the handle, you don't want to make a foolish decision because you're caught up in anger. so i do think voters should vote angry but then think seriously about, okay, well, what's a better direction for thebo country. when they make -- when they start thinking more seriously they will move away from trump and other republican candidates. republicans like me for a year so much better feel than 2012, a lot of governors, senators, people governing in states, people that are elected in the senate, campaigns, i do think they'reey impressive. >> host: yeah. it maybe the lesson of the trump surge. is that the feel that it should be? >> guest: he's an impressive guy but hasn't nominated the way the teamed hopes. walker, ted cruz. cruz is actually rising. walker has had a few tough weeks. none of r them has quite clicke. trump is so dominated in the news. that's fine. a week before labor day. they need to sort of look in the mirror a little bit and when they get lamenting because all the publicity to trump --