Speakser he goes, he out on the issues. He answers exactly where he stands on domestic and foreign policy. Everywhere he goes, people are responding with enthusiasm for this new and different kind of statement. Barry goldwater has been constantly on the go. It is a grueling schedule. Whenever he can, he catches a quick nap, here with his nap peggy. And with his wife peggy. He is calling for courage and integrity and meeting problems. He is calling for an end to do nothing policies. He is calling for a rebirth of individual freedom. We base our reliance on freedom. We reject, therefore, the ideas of the economic planners in washington. A group of people sitting in washington can plan when the country is going to make, where it is going to be made, the quality of the product, the price of the product, the wages to be made, the profits to be made, etc. In simpler terms, this is called socialism. It has never worked in the history of the earth. It is not working today in countries where it has been tried. Republican president ial candidates Barry Goldwater campaign in 1964. Cspans the contenders coming to you from phoenix, arizona. We look at his political influence during the second half of the 20th century. We welcome you tonight and our audience at the Goldwater Institute and our three guests who will walk us through the life and political career of Barry Goldwater beginning with rick perlstein. He has written for the nation , and is also the author of the book nixonland. Darcy olsen darcyolsen also, darcy olsen. Her editorials have appeared in the washington journal and the national review. He served two turn to the state legislature including one term in the senate. He has produced 90 documentarys including Barry Goldwater, an american life. He called himself a different kind of a candidate for a different kind of an election year. How so . I think the thing that may have most different is that he was a reluctant president ial candidate. If we think about all of the people running for president in 2012, we cannot say any of them are reluctant. It is a fulltime job. It is consuming. Ever since 1960 when the first group of people came to Barry Goldwater and tried to draft him and said we want to make to a president ial candidate, he would say that is the last thing on my mind. I dont want to run for president. He once even said i do not have the brains to be president. Over and over again, he said we dont care. We are going to draftee. That is what happened. He pretty much was drafted by followers to raise money and built an organization on his own. We will talk about this letter. The assassination of john kennedy. How did that influence his decision to go ahead in 1964. Whats he was inching toward doing it in the fall of 1963. One of the reasons was president kennedy had introduced a civil rights bill that was beginning to build a strong backlash. There were people talking about president kennedy being vulnerable in 1964. Goldwater was close to kennedy and he liked kennedy. When john kennedy was assassinated, it is hard to reconstruct the context and our minds. It was so care wing for the American People. People like extremism. People blame the ideological politics that americans did not want to believe as part of their political system. Barry goldwater and immediately lost interest. It was another month and a half before he answered the call of one more group of people coming to him and begging him saying it was his duty to support the pr republican cause. This book was the manifest of why he was running. The ideology that shaped him. In the piece of film which showed you, he talked about freedom and Free Enterprise and the failed socialist experiment that democrats were pushing in the 1960s. Barry goldwater stood for one thing. He was very clear about it. That was freedom. That but today is just as relevant as it was when it was written 50 years ago. Barry goldwater would say, circumstances change. Principles do not. When he was getting ready to run for office, he said, as i survey the landscape at look at the questions that might occur to me, the most important concern that i will have the most important question i will ask myself is, are we maximizing freedom . That was the beginning and the end of his political analysis. Take us back to 1964 and walk us through Barry Goldwater in the u. S. Senate for two terms. What led him to this point on the National Stage . Really in a sense the simplicity of his perspective. Simplicity as compared to more complicated politics. We have to go back. You have to look at Barry Goldwater in the context of his times. His family came here in the 1950s. He grew up and dusty Little Phoenix that had 8000 or 9000 people at the time. Life was more simple here than it was in the east. When he was born it was not a state for two or three more years. But his life style this was part of the old west at that time. It was not new york city and what ever. You have to look at Barry Goldwater from his family history, it meant a lot to him. Up until world war ii, what was life like here . It was very simple. It was very unsophisticated. It was black and white. It was right and wrong it was the old west. I bring that up because that is what shapes where did he get these views which i call small l libertarian. It was the context in which he grew up. You ask me a question but i cannot remember what the question was pure what led us to 1964, and what shape is ideology in the 1950s . It was truthfully what i just said. It was simple. I do not mean that in a negative way. It was sort of simple. There was right and wrong. There was good and bad and it is and bat and the other. You get into world war ii which he served in. Remember, world war ii was the major good vs. Bad thing. And we get into the cold war with the soviet union. All of these things from Barry Goldwaters perspective for pretty black and white especially compared to todays politics where you dont know quite who is doing what to goma. To whom. He was the personification of good versus bad, right versus wrong, whether you agree with him or not. I think that had a lot of appeal by the time the 1950s and certainly 1964 came about. Im going to come back later and ask you about your impressions of him. Lets focus on the 1964 race. You had otherented the race like governor scranton of pennsylvania who was in and out again. Nelson rockefeller spent a lot of money to try to secure the nomination. Walk us through how the search candidates challenged Barry Goldwater. The Republican Party was a Different Institution and then it is now. It was controlled by moderates and even liberals. The entire ideology of the party system was different. Each party had in it both conservatives and liberals. The Democratic Partys had very conservative members in the south and liberals in the north. The republicans had a conservative wing from the midwest and a republic a liberal wing from the northeast. With the Barry Goldwater campaign was all about was trying to take over the party from the bottom up the bottom up being these conservative ideological activists. They had their meetings and country clubs and very fancy places. It was presumed that someone like Nelson Rockefeller was the heir apparent for the republican nomination. The idea that a conservative could have won the nomination was absolutely seen as a possible by the pundits. The pundits then said that america was a liberal center left consensus. When Dwight Eisenhower not only embraced in the new deal but even expanded it, opening up Something Like the department of health, education, and welfare. Instituting the interstate. It was just presumed that the conservatism of the 1920s, which was seen as something that have gotten us into the depression was no longer relevant to modern life. In your book, you point out to dump key primaries that were critical in 1964. Oregon which Nelson Rockefeller one and a california which Barry Goldwater 1. California was an absolutely fascinating knock down drag out political fight. I talked earlier about how Barry Goldwater had these impassioned supporters who would do what ever they want even if Barry Goldwater told them not to do it. These are people from groups like the john birch society. Some were segregationists. They were far right extremists. They were basically willing to knock on doors until there knuckles were bloody. They were willing to sabotage other campaigns. It was seen as the fight for civilization itself. The other candidates the liberal candidates were seen as these sort of harbingers of the socialism that they believed was destroying civilization itself. It was incredibly impassion. Two years after Richard Nixon lost his governorship, he was still a player in the Republican Party in 1964. He was trying to figure out a way the party might turn to him if they did not want to rockefeller or Barry Goldwater. You mention the oregon primary. He established a secret boiler room in which people were hired to make phone calls to voters saying, would not be able to meet idea if Richard Nixon was drafted to be president . This is Richard Nixon we are talking about. Someone found out about it. A camera crew showed up. Richard nixon was scheming and he was always hoping that Barry Goldwater and rockefeller were not point would knock each other out. There was a cartoon that showed them having a shootout in the middle of an old western town. Richard nixon was rubbing his hands. Richard nixons political undertakers parlor. We as alwaywant to hear from you. Our phone lines are open. If you live in the eastern or central time zone. 2027370002 if you live in the pacific time sons. We also will get questions from the audience. It will show you political ads from 1964. You remember this campaign. How did Lyndon Johnson run against Barry Goldwater . Was his tactic . Rottenness. He ran a very smart campaign. He made Barry Goldwater the issue as opposed to the issues being the issue. The Barry Goldwater was painted as a crazy person. There were things put out by the Johnson Campaign that some groups of psychiatrists and a america came out with a statement that Barry Goldwater was mentally ill. Some of you probably remember that. The nuclear bomb commercial which only aired one time. It got a lot of attention. It was designed by bill morris actually. It was a totally do the guy in kind of campaign. It is important to realize the nuclear stuff did not come out of nowhere. In his book he made a strong argument that a craven fear of death had crept into the american psyche. People were so afraid of nuclear war that they did not want to confront the soviet union. There was a good reason people were afraid to can be to confront the soviet union all out war would have meant the end of civilization itself. It frees people out that if we are afraid of going to war with the soviet union, we are on a path to surrender. That was a genuinely frightening notion, especially after the cuban missile crisis when people came within hours of armageddon itself. He did have some very unconventional ideas about the necessity of confronting the soviet union had on militarily pierre will talk a little later on about the iconic daisy . We have put together some 1964 adds to get a sense of the issues and personality of that campaign. This particular fought only brings in a serious crisis. Even in the hands of a man who has proven himself responsibly. But for president johnson on november 3. The people ask Barry Goldwater. I have a question for mr. Goldwater. We keep hearing about hot wars, cold war, and brushfire wars. I have an older brother who is serving in the armed forces. I want to know what people do to keep us out of a worker let me assure you here and now, i have said that in every corner of the land and i will continue to say it, a cold Water Administration will mean much once more that the present policy of strength groupies that was the hallmark of the Eisenhower Administration. It served the cause of freedom and avoided the word during the last Republican Administration. It will do so again. We are the party of preparedness and the party of peace. In your heart, you know he is right. Vote for Barry Goldwater. On october 24, 1963, Barry Goldwater said the nuclear bomb is merely another weapon. Merely another weapon . Vote for president johnson. The stakes are too high for you to stay home. Graft swindle juvenile delinquency crime riots hear what Barry Goldwater has to say about our lack of moral leadership. The leadership of this nation has a clear challenge to go to work effectively and go to work immediately to restore proper respect for law and order in this land and not just prior to election day either. Americas brightnesses witness of her people. Let this generation make a new market for that greatness. What this generation set a standard of responsibility that will inspire the world. And your heart, you know he is right. But for Barry Goldwater. You look back at those campaigns from 1964, your reaction . A lot of different thoughts come to mind when i see that a re including how many of these commercials inspired modernday political commercials. What i take away is the slogan in your heart, you know he is right. I think the American People proved that 15 years later when they elected Ronald Reagan when he campaigned on an identical platform but with different packaging and a little bit more loss. This messaging you were talking about with the soviet union and how Barry Goldwater had it too much bravado and it was gearing people. That is what Ronald Reagan won on and one with. I think that speaks a lot about the timing and what is happening socially when you are campaigning and how important that is and how it compliance is whether or not you get through with your ideas. Two very different approaches. A different tactic by the cold Water Campaign tour i think about how embarrassingly atrocious they were. The Barry Goldwater team or not very professional for all kinds of interesting reasons. Barry goldwater wanted to have people and brought him he felt comfortable with. He hired his arizona friends who were not National Political professionals. The lead in johnson advertisements for made by an advertising agency. It produced one of Barry Goldwater the barry ads which is in talking to eisenhower. It was a total bust. Is that i will never give to this campaigned again. This guys name was shocked list in its chain. He has passed away. Chuck. He said i never had a lot of experience with tv. He said he never watched tv. It was the Barry Goldwater campaign. We are going to be showing during the course of this evening some of the documentary that you have put together some of the original work. He worked with Barry Goldwater how long to get this put together . I think specifically on the process probably six months. Was there but thing you did not know about Barry Goldwater that you learned in putting this together . His language. [laughter] elaborate. He has a very colorful language. I was going to tell a story, but i really have to clean it up. I will tell the story. I will clean it up. One of the last times i was with him, i walked into his living room and he was sitting in an barca lounger watching tv. I said, how are you doing . He looked at me and said here is the clean up part the myng racoons are sing in fireplace. People did not know but we have recons in the desert. A mother raccoon had climbed up on its roof and come down the chimney. What you call the thing in the fireplace . He gave birth to a litter of raccoons. The raccoons were doing their business so to speak in the fireplace. That was his comment. On that note, lets go to martin from texas. We look at the life and career of Barry Goldwater and his 1964 president ial bid. Good evening. The reason i am calling in on veterans day. I happen to be a retired captain from illinois. I like to tell my friends not so much the history of how many times i met Barry Goldwater accidentally but i was first influenced being a democratic can man from illinois where my cousin became the Supreme Court justice, head of state of illinois, attorneygeneral. I will not go on. It was a world war ii texas a m colonel in the air force excuse me, army and later airforce that influenced me to vote for Barry Goldwater. Interestingly enough, i li