Crescent City Mulls Tobacco Retail License, Calls For More Research Photo: Commons.wikimedia.org Though skeptical, Jason Greenough and Beau Smith will lead a committee exploring the development of a tobacco retail license for Crescent City. Crescent City’s mayor and his colleague on the City Council said they were unwilling to dictate how businesses should run. But they were willing to give Amber Wier, program director for NorCal 4 Health, who brought the proposed tobacco retail license to the Council’s attention Monday, a chance to change their minds. “From what the Council has been saying, it sounds like we want to at least explore the possibilities before we make the final decision on this,” Greenough said. “But I’m very hesitant to create another hoop our businesses have to jump through to do business in the State of California. It’s already difficult to do business in this state because of the strident regulations we have here.”