RIO DE JANEIRO, BRAZIL - The creator of Rock in Rio, Roberto Medina, will mark the entertainment market in São Paulo for the first time. The entrepreneur announced Friday The Town, a five-day festival that aims to match the musical power of the Rio event, but with a Paulistano atmosphere: sets and parallel artistic interventions that go through different moments of the city, from the 1950s to today. The event will have its first edition in September 2023 at the Interlagos racetrack and be repeated in odd years. With Rock in Rio taking place next year, and subsequently always . . . To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed? Login Here