Tara Deschamps A character being called "Mr. Covidhead" is shown in this screengrab taken from a Government of Alberta video as part of their campaign to remind Albertans how stealthy and fast COVID can spread through any social gathering. THE CANADIAN PRESS/HO, Government of Alberta, covidloves.ca *MANDATORY CREDIT* February 03, 2021 - 11:53 AM TORONTO - When former communications agency director Erin Bury considers ads she's seen from governments during the COVID-19 pandemic, a villainous character with an active social life is the first thing that pops into her mind. Mr. Covidhead, whose virus-shaped head and malevolent grin made him a popular topic last year, was the centrepiece in ads from the Alberta government where he slow dances at house parties, digs into turkey at a family dinner and even prepares for a night out on the town.