Jacob Serebrin A server brings an order to a customer at a restaurant in Montreal, Sunday, June 6, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes July 20, 2021 - 3:18 PM MONTREAL - Quebec bar owners say they don't understand why the COVID-19 health order preventing alcohol sales after midnight is still in effect, and they say the rule is hurting business and leading some patrons to drink irresponsibly. "It doesn't make sense at all," Ziggy Eichenbaum, owner of Ziggy's Pub in downtown Montreal, said in an interview Tuesday. He said that with last call at midnight â rather than the usual 3 a.m. â he loses around 50 per cent to 60 per cent of his evening business. The early last call, Eichenbaum added, is not reasonable at a time when other provinces, including Ontario, allow bars to stay open to their pre-pandemic hours.