Consumer inattention can lead to risky purchases, new OSU re

Researchers have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or even

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Hungary , Switzerland , Lugano , Ticino , Hungarian , Michelle Barnhart , Lena Pellandini Simanyi , Oregon State University College Of Business , University Of Lugano , Journal Of Consumer Research , Oregon State University ,