Jordan Hipperson who runs Perfit Fitness has opened his first gym in Norwich. - Credit: Bobby Harrison A Norwich personal trainer who has spent five years building up his fitness business has opened his first gym. Jordan Hipperson's gym is run in sessions with members working out together, currently at a social distance, to meet their fitness goals. - Credit: Trendy Grandad Creative Agency On Monday, he welcomed the first gym-goers to Perfit Gym, on Concorde Road, with 75 inquiries from people ahead of opening. But the gym's twist is members do not carry out private training, but instead participate in small group personal training sessions, with Mr Hipperson's aim to create a fitness community.