NewsVoir New Delhi [India] May 20 In a concerted effort to address the pressing issue of protein deficiency among the Indian populace the Poultry Federation of India PFI with support from USA Poultry and Eggs Export Council USAPEEC recently hosted a session held on 18th May 2024 in New Delhi which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India nutritional challenges With participation from renowned industry experts this served as a platform to advocate for enhanced protein intake particularly through poultry products like chicken duck turkey and eggs The Poultry Federation of India PFI and USA Poultry and Egg Export Council USAPEEC recently forged a collaborative partnership to promote poultry proteins which signals a significant step forward in promoting awareness and consumption of poultry protein as a pivotal component of daily diets Protein deficiency remains a critical concern in India as highlighted by the Indian Council of Medical Research ICMR Despite established recommendations emphasizing the importance of adequate protein consumption for optimal health the nation continues to grapple with subpar dietary protein intake significantly below recommended levels According to a recent survey by the Indian Market Research Bureau IMRB a staggering 73 of urban affluent individuals are protein deficient with a vast majority unaware of their daily protein requirements or suitable protein sources Ranpal Dhanda - President Poultry Federation of India Ravinder Singh Sandhu - Secretary Poultry Federation of India Ricky Thaper - Treasurer Poultry Federation of India Ms Pratibha Dixit - NutritionistDietician Artemis Hospital Dr Ajit Ranade - Vice President World Veterinary Poultry Association and Shiven Khanna - USAPEEC were key speakers Ranpal Dhanda President of the Poultry Federation of India addressed protein deficiency in India He stated Were glad to collaborate with USAPEEC to raise awareness about the health benefits of poultry products Through the combined knowledge our objective is to amplify understanding regarding the nutritional benefits of poultry products and elevate the standards of health and wellness Ricky Thaper Treasurer Poultry Federation of India added that Chicken meat and eggs are perceived as healthier alternatives to red meat driving up the demand Poultry products are often more affordable than other protein sources making them accessible to a broader segment of population Mr Thaper further stated that in the post Covid19 pandemic phase the demand for the protein rich food like poultry meat and eggs have increased sharply The growing awareness regarding health and wellness is further driving the demand for a protein-rich diet During the Session on Poultry Protein Dr Pratibha Dixit emphasized the imperative of raising awareness about protein significance in daily nutrition She stressed the need for educating individuals on appropriate protein intake levels and the diverse sources of protein available in the diet Poultry products emerged as standout examples of complete and bioavailable proteins offering a comprehensive nutritional profile essential for overall health Dr Jeetendra Verma President World Veterinary Poultry Association India explained the goodness of chicken meat He said that Chicken meat is a high-quality protein containing all nine essential amino acids in right proportions It a Lean Protein with high nutrient density Means it provides essential vitamins and minerals also including B complex vitamins selenium phosphorus and niacin Chicken protein also helps in muscle management and growth hence it is very popular and essential for athletes and individuals looking for building the muscle mass Further elucidating the nutritional merits of poultry protein Dr Ajit Ranade Vice President of the World Veterinary Poultry Association emphasized its role as a complete protein source Highlighting the goodness of healthy proteins fats and micronutrients inherent in poultry products he underscored their efficacy in bolstering immunity and overall well-being The session provided attendees with an opportunity to delve deeper into the nuances of protein consumption and its implications for public health Discussions revolved around strategies to enhance awareness promote dietary diversity and expand opportunities for poultry products The collaborative efforts between PFI and USAPEEC signify a multifaceted approach encompassing education research and development and nutritional awareness By collaborating their expertise this initiate aims to catalyse a paradigm shift in addressing India protein deficiency challenge positioning poultry protein as a cornerstone of a balanced and nourishing diet In conclusion the session served as a pivotal moment in galvanizing stakeholders towards combatting protein deficiency Poultry protein holds immense promise in fortifying India nutritional landscape ADVERTORIAL DISCLAIMER The above press release has been provided by NewsVoir ANI will not be responsible in any way for the content of the same