Colgate-Palmolive Introduces CO. by Colgate – A New Approach To Oral Health For spring 2021, as we begin to make our way out of this pandemic, Colgate is introducing a game changing approach to conventional oral care. Created at the core for Gen-Z and rooted in self-care and self-expression this new lineup combines efficacy, style, practicality, and functionality when it comes to dental health. CO. by Colgate is an oral care collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The product line is now available exclusively at Ulta Beauty ( ), and CO.Colgate.com. These products speak to a generation in search of brands that represent their values and complement their lifestyles. It encourages everyone to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.