- no, that sense has always been there. - oh. - the first time, he was mayor rudy. now he's king giuliani. - giuliani was just starting to wear on the public of new york. - the city was ready to move on, was ready to turn the page from the giuliani years. [soft acoustic music] ♪ ♪ [dreamy piano music] ♪ ♪ - manhattan is like no place else in the world. ♪ ♪ in new york, what you see is-- first of all, you see a natural wonder of buildings. you know, it's like the pyramids. ♪ ♪ the buildings dwarf you. the buildings remind you of how unimportant you are, because you're so tiny. ♪ ♪ in this big, incredible city, when you see it, it makes you want to come and see it. it makes you curious about it. it makes it something bigger than life. ♪ ♪ i have strong feelings about new york, everything that makes up new york. we're the crossroads of the world. this is the center of the universe. i mean, there is no place that gets more people from more different places. you sort of get, like, a view of the whole world by just standing there and walking around. it's really my deep passion, the love for the people of this city, and the love of this city. ♪ ♪ when you look back on it, you keep thinking-- you keep thinking, well, maybe it really didn't happen. and you keep wishing it away. [engine roaring] - holy [bleep]! [bleep]! [loud explosion] - holy [bleep]! - this just in to our newsroom, a plane has crashed into the world trade center. - we don't know if it was a commercial aircraft. we don't know if it was a private aircraft. we have no idea. [tense music] - i first heard about it when i was at the peninsula hotel. i was finishing a breakfast with my counsel, denny young, one of my oldest friends. we got up to leave. one of my detectives, patti varrone, went over to denny, whispered in his ear. and denny came over to me and said, "a twin engine plane "has crashed into one of the twin towers. "there's a pretty bad fire. they don't know how bad it is yet." and i said, "well, denny, we've gotta head right down there." and he said, "yeah, of course." [sirens wailing] - there's a fire in the building right now. huge smoke pouring out of it. - i was on east river drive and i could actually see it, and it looked to me like it was a lot of smoke for a small plane. - there was additional debris sort of raining down. - i rushed down there, and we began to get the reports. it started to sound worse and worse. - i can't imagine what the inside of that building looks like. - got there very quickly. went through the windows that already blown out. when i got in there, the chief said to me, "boss, it wasn't a small plane, it was a commercial airliner "and we can't put the fire out. "we're gonna just try to get as many people out of here as we could." and that was within the first five minutes. - i don't have a lot more detail on this than that. - when i got to st. vincent's hospital, i could see the doctors out on the street and the nurses, and they already had stretchers out, and i realized they must be getting ready for something very big. ♪ ♪ - i'm in the north tower. we felt a vibration. we thought it was an explosion on the upper floors, but it wasn't. [engine roaring] [loud explosion] [people screaming] - oh! - oh, my god! - oh! something else just blew up! - oh, my god, another plane has just hit. it hit another building. - you saw a plane? - yes, i just saw a plane go into the building. [people clamoring] - we received a phone call from the police and were notified that a second plane had hit. and realized at that point that, obviously, it was a terrorist attack. [sirens wailing] - from a new york city firefighter, "drop what you're doing, report to your company. "a major disaster is occurring in new york city this morning." [people clamoring] - when i got to chief ganci, who was the commander for the rescue effort, i said, "chief, can we get a helicopter up there?" and he said to me, "no. it would be too dangerous. there's too much fire." and then, he looked at me and he said, "we can save everybody below the fire." [dramatic music] [sirens wailing] - all of us were reacting, just trying to make people as safe as possible. no one knew exactly what was going on. no one knew if there were more planes. no one knew if there was another target. - we proceeded up west street. on the way up, i saw father judge, and i asked him to pray for us, which he assured me that he was doing. and then i walked to 75 barclay street, and i was brought into, like, a cubical inner officer and told that we had reached the white house. and then, the desk started to shake. - oh, my god, the south building just crumbled from the top! - oh, it's coming down, pat. it is just coming down. - oh, my god! the building just fell! - the debris is flying. i'm gonna run. - oh, my god. - we understand now there has been a secondary explosion on tower 2. - a section of the world trade center has collapsed. - it's just an unbelievable situation here. - we wondered if we hadn't gone from bad to worse, because when you looked outside, what you saw was a tremendous cloud, debris flying through the streets, and people being injured. [somber music] ♪ ♪ - the entire building fell. and, uh, i processed that, and we just, you know, kept walking. and that's when we hooked up with the mayor. - i'm ready, mayor. - everyone in this city should remain calm. the very best thing to do right now would be to remain home. if you're outside of southern manhattan, you should remain where you are. you shouldn't panic. you shouldn't worry. what i was trying to do was to get us on television, on the radio, to tell people what to do, to give them some advice. it's a terrible tragedy. the best way we're gonna get through this is if we remain calm and just listen to everyone, not to panic. - we walked up a few more blocks to a firehouse. - we got to the firehouse, and i was told by tom bunderson that father judge had died. i knew father judge for eight years. i was very close to him. that was the first person that i knew about that had died. i had to keep saying to myself, "don't think about it. put it out of your mind, and keep focused." - the second tower on the world trade center is teetering and looks like it may be in the process of collapsing. - we were about two blocks away when the second tower came down, and we were able to escape that as well. but in the course of it, we lost some of the people that i've worked with, known, for many, many years. - new york's world trade center, in effect, has been destroyed. the loss of life will be high. - there was a time when, you know, it got emotional. but i never heard him say he's scared, you know. - put your mask on. put your mask on. put your mask on. - some guys get in a position and they step up, and i think that's how he was. - what's the situation right now? - the situation is that two airplanes have attacked, apparently. - why? - all right, well then, let's--let's go north, then. - they might be afraid, but they overcome it because they're trying to help other people. - i lost my wife and daughter. they were in the building when it hit. - i don't know. i came down. i'm alive. i just want to know if my wife is alive. - no idea how many people and cops are dead yet. many people hurt. - [indistinct] i heard you say earlier that-- that you lost everybody. what were you talking about? - i don't know. i can't find any of my men. they won't come up on the-- on the radio or the cell phone, so i don't know. - where did you last see them, sir? - they were in front of one world trade center and-- it's the worst thing i've ever seen in my life. [radio chatter] - we've got, um, over 300 people that are missing that we can't account for. we believe that many of-- many of them are--are gone. you know, still today, it's, what, 22 years, and for me, it's-- a lot of it's hard. but it's mostly the grief, the death. buildings that high with that much fire, and loaded with people, people going to work that morning, mothers and fathers. - it's not just those most affected in new york and washington that are stunned this morning. across the nation, all americans are in horror and disbelief. ♪ ♪ - good afternoon. today is, obviously, one of the most difficult days in the history of the city and the country. the tragedy that we're all undergoing right now is something that we've had nightmares about and probably thought wouldn't happen. i really had wrestled a lot with mortality, immortality, death. so in a way, it prepared me. - do we know the number of casualties at this point, sir? - i don't think we really want to speculate about that. the number of casualties will be more than any-- any of us can bear, ultimately. - that was him. that's not me. the reason it's so powerful is that it's-- it is disarmingly direct, and heartfelt, and simple, and clean, and clear, and came from his heart. and, you know, that expresses, you know, what was in his heart and mind at that time. it's all that needed to be said, and it's all that could be said. and it was pitch perfect for that moment. - the night before president bush came, i thought i was having a heart attack at one point, 'cause my shoulder was in a lot of pain. my office was like a big meeting room, with one decision after another. this was about 10:30, 11:00 at night; i went for a walk. i remember saying, "god, "i can't have a heart attack. just not time. "it's not gonna happen now. "if you want to give me a heart attack, it's gonna happen later." and i saw the river. it gave me a tremendous sense of stability. there are a lot of things i don't know how to do, but i know how to run emergencies because i've done so many of them. and i said to myself, "this is what i know how to do. i know how to do this." - did you have anything, you know, some way that, you know-- some sense of a religious faith that "god put me here for this moment"? - i don't know god's will, and i don't know god's plan. but i did feel-- um-- i did feel that, in that sense, i was in the place that i guess i had to be. after advil. feeling better? on top of the worlddddd!!! before advil. advil targets pain at the source of inflammation. when pain comes for you, come back fast with advil liqui-gels. julian's about to learn that free food is a personal eating trigger. no, it isn't. 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(sfx: ping) (♪) ♪ please don't go ♪ ♪ please don't go.. ♪ ♪ please don't go ♪ ♪ please don't go ♪ ♪ don't goooooo! ♪ (♪) ♪ don't go away ♪ (♪) ♪ please don't go ♪ is a new title really necessary? sir, after bestowing the gift of renting ease to millions, a bump is in order. okay, let's see. oh, hey... what's this? lord of the lease! i'm not a hat-person. yeah, no. emperor of the rentalverse. that's funny. no. rentaur the trusted. ...i don't like it. oh. ok. master of the rentalsphere. wow! oh, is it too much? apartments.com the place to find a place. with 30 grams of protein. those who tried me felt more energy in just two weeks! uuuhhhh... here, i'll take that! woohoo! ensure max protein, 30 grams of protein, 1 gram of sugar. enter the $10,000 powered by protein max challenge. ♪ ♪ - this is one of those events that can turn an entire country into a small town. it was a shared experience. those horrific images on the television screen captivated americans and united them in shock, disbelief, fear, and anger. [desolate music] ♪ ♪ - i was told that i would be picked up at my apartment building the morning of the 12th. and the city was just absolutely dead still and quiet. ♪ ♪ i remember very distinctly going over the brooklyn bridge at, like, 6:10, 6:15 in the morning, and i think we were the only car on the bridge and the city was just still. i was going to meet the mayor at the temporary emergency headquarters. from the morning of 9/11 on, i became the consultant to the city's administration regarding communications about public mental health in the aftermath of the terrorist attacks. his first statement to me was, "my number one concern "is the citizenry of new york city. "i want to do this in a way that really helps the people of the city get through this." i was really quite taken with that, you know. and i said to mayor giuliani i developed a plan for communications at a public health level of how individuals recover from trauma and create successful and effective coping mechanisms and begin the process of recovery. - good morning. we just completed a long meeting-- - it was very clear to me that he understood, integrated, and implemented the blueprint that we had discussed immediately. - we ask all new yorkers to cooperate and to try to help each other. there are gonna be a lot of people today who need help and need assistance. - there is a necessity and the requirement for a trusted voice. somehow, there is a sense that you're telling the truth, and that's priceless. - the fire is still burning. but from it has emerged a stronger spirit, a more unified country, a more unified city, and a more unified world. - but don't assure anything that can't really be assured. - we also want everyone to prepare themselves for the reality that we're not going to be able to recover significant numbers of people. - and reconnecting individuals from their own trauma experience, their own personal trauma experience, to a wider community. - those of us who are here have to defend freedom by going about our lives unafraid, like the people of britain did in the 1940s, and the people of jerusalem do today. - and it was like, "holy shh--. wow." like, "yeah, you know. go rudy." i mean, i was really blown away by that. i mean, he really got it. ♪ ♪ - it's hard to articulate the emotions in new york city at that time. here, you have...this hole... ♪ ♪ this wound, in the side of lower manhattan. - we do not do our show in new york. we are in los angeles. and though we've all seen these horrible, horrible images on tv. i can't imagine how horrible they must be in person. - we were on the upper west side, and you could smell it up there. it would come into your windows. everyone was so scared. - rudy, in the midst of chaos, he was stability. that was the man meeting the moment, and i think he was really good at that. - to stand up and be defiant when all those buildings were coming down all around you-- in america, that's what they love. you know, that's-- that showed courage. and i mean, he was america's mayor then. - he stepped forward to be a leader, not just here in new york city, but for the rest of the country that was grieving, that was in shock. - the showing of support and the volunteers that have come here have been wonderful for the spirit of the city. it's kind of like we're all embracing each other. america is embracing each other. and that show of support is enormously important. - for those of us who followed or covered rudy giuliani in new york, in some newsrooms, we call him, you know, "9/10 rudy," meaning before 9/11 and his transmogrification into this new person, america's mayor, that the rest of the world got to know. [applause] - he's the man of the hour, a man whose extraordinary grace under pressure in the days since this devastating attack has led him to be called america's mayor. ladies and gentlemen, rudy giuliani. - the city was shrouded in a real and psychological dust. and then giuliani appeared on "saturday night live." - we went there reluctantly. none of us were in the mood for going on "saturday night live." that was the mayor, again, thinking big, thinking that, "okay, we need to-- we need to start laughing again." - can we be funny? [audience laughs] - why start now? [laughter and applause] - there was this kind of, like, collective release of, "okay, if he can begin to smile, maybe we can too." i thought that was an important moment. - it was like a curtain going up on this newest phase of the rudy giuliani story. - his response to the attacks had elevated him to an unprecedented place for any mayor. he was named time magazine's man of the year. he would walk into rooms and there'd be standing ovations. - if you don't stop applauding, i will start singing. [laughter] - you walk into every room and you're the center of attention, and it comes to feel natural and something that you're due. - bits of the old giuliani do crack through. he's still operating politically and trying to grab some more time in city hall, for at least as long as he feels he needs to be there. - the offer is there. if people want to accept it, they can. - some people are wondering if maybe we could just keep mayor giuliani in office for another year, to get us through this crisis. - the new york times has indicated they don't think this is a great idea for democracy. (♪) rsv can be a dangerous virus... [sneeze] ...for those 60 and older. it's not just a cold. and if you're 60 or older... ...you may be at increased risk of hospitalization... [coughing] ...from this highly... ...contagious virus. not all dangers come with warning labels. talk to your pharmacist or doctor... ...about getting vaccinated against rsv today. (jack) we're standing up for our right to be lazy. (jan) by sitting down. (ronald) and reclining back (lyn) we work full-time and parent full-time. (lyn's husband) we will be reclined until further notice. (andi) it's our right to let the dishes soak overnight. (rob) and to mow the lawn... tomorrow-ish. (ben) we proudly declare that yes, we are still watching that. (ariel) and no, we won't be cooking tonight. (damon) we, the lazy, are taking back lazy... (doreen) ...by getting comfy on our la-z-boy furniture. (vo) la-z-boy. long live the lazy. ♪ ♪ ♪ new double chicken chopped salads. ♪ the new summer family meal. starting at $24. only at el pollo loco. - rudolph giuliani did a terrific job leading the response to 9/11, and he earned america's mayor and time magazine's man of the year. but then, he started to talk about extending his term. - he's term limited. his two-term tenure will end december 31st of 2001, so he really only has three more months in office. - what i'd like to do is to maintain the unity that exists in the city. - this was the first inkling that giuliani's thirst for power wasn't going to disappear, even in this moment. - a lot of new yorkers are convinced now that the whole place is gonna fall apart if he leaves. and apparently, giuliani thinks so too. - i wish that we could reelect him. but unfortunately, we can't. - one of three men will be the next mayor of new york city, and it's either michael bloomberg, freddy ferrer, or me. i get a phone call. "the mayor would like to see you." i was asked to just meet with the mayor alone, just the two of us, no staff. he said, "mark, look, it's a hell of a situation. "who knows if there could be another attack. "i'd like to ask something unusual: "to stay three months beyond my term, which ends january 1st." - so you create a stable, sensible transition process, because this has to be the best transition this city has ever done. - in the civil war, we didn't extend abraham lincoln's term. he has to run for reelection for president in the middle of a civil war. it's just madness. but there was some public sentiment for that, times being what they were. - i'm sorry that he's leaving. he's done a phenomenal job of uniting the-- you know, our community. - god bless you, rudy. - god bless you! - [inaudible]. god bless you, rudy! - on the way away from the meeting, i got a phone call from his top aide at city hall saying, "mark, you don't want to fight rudy on this. he is not gonna be happy." this is mob talk. this is "godfather" talk. - giuliani has taken fierce criticism for his controversial plans, but even opponents concede his political stature in america is something most mayors only dream about. - i got the message that he would invest his churchillian popularity to attack me. - rudy! rudy! get over here, rudy! - i would head up a campaign to-- to reelect him for a third term. he's the man. - basically, my agenda is the only agenda discussed in the campaign, one way or the other. when you think about it, i mean, that's the core of what the discussion is all about, the agenda that we've set to the city. - after i had said okay, borough president freddy ferrer made the very smart decision to say no. - we've done this for centuries in this city, for centuries in this nation, in times of crisis and war. this should be no exception. - this city is bigger than any one individual. we have to move forward with the process. - it is an outrage that he should demand an extension of his time and effectively engage in political extortion. - and so that idea died a quick death. - he endorsed bloomberg. bloomberg was down 15 points, i think, at the time, and bloomberg won. and then, you know, it was over. ♪ ♪ - rudy dealt with it... directly. i remember seeing him pack up his office, and there was a sense of some sadness. but, you know, i think there was a sense of exhaustion, certainly. but he was looking forward to what was next. - his last walk out of city hall as mayor of new york. - those days around 9/11 were the apex of his career, and probably his life. you have throngs of people cheering for you, and waiting in line to shake your hand and get your autograph and get pictures with you. multiply that times 1,000, with respect to 9/11. ♪ ♪ i think that never leaves you. any time a politician gets that kind of adulation, it's got to do something to their brain. it's just got to. - let's listen as mayor giuliani swears in his successor, mike bloomberg. - in the city of new york. - to the best of my ability. - to the best of my ability. - so help me god. - so help me god. - [laughs] - he is at the top of the world. he's back on top, and he's gonna do extraordinary things, and likely get onto the next stage that he wanted, which was always what he wanted, which was to be president of the united states. you could smell that on him from day one. 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(vo) for a limited time get nfl sunday ticket from youtubetv on us. a $449 value. plus, get a free samsung galaxy z flip5. only on verizon. i just found the biggest weight loss hack for ya'll! ♪ the truth is there is no quick fix... ...but there is a more effective way to lose weight and it isn't what you think. it's actually noom. it's two times more effective than doing it on your own. get started right now by taking the noom quiz. if you have moderate to severe crohn's disease skyrizi is the first and only il-23 inhibitor that can deliver clinical remission and endoscopic improvement. serious allergic reactions and an increased risk of infections or a lower ability to fight them may occur. tell your doctor if you have an infection or symptoms, had a vaccine or plan to. liver problems may occur in crohn's disease. control of crohn's means everything to me. ask your gastroenterologist about skyrizi. ♪ control is everything to me ♪ learn how abbvie could help you save. $5 all you can eat pancakes are back to celebrate ihop's 65th anniversary. so come on in. even if it's your birthday, too. available for a limited time only at ihop. download the app and start earning free food. ♪ i'm currently out of the office... focusing on a little blue-sky thinking. i'll be taking meetings... with family and friends. and checking voicemail... as my activities permit. i'll connect with you... after reconnecting with me. ♪ get 1.9% apr for 36 months plus $1,500 purchase allowance on a 2024 xt5 and xt6 when you finance through cadillac financial. ♪ - i was looking forward to leaving office and having some time to finish my book, build a business, straighten out my life. - rudy giuliani is out with a new book on leadership, a quality that he personified during and after 9/11, and he is getting a rock star reception. - rudy's now a private citizen again. things are on the rebound in a variety of ways. he's healthy, he seems to have beaten prostate cancer. he has a woman who loves him back in his life. he has this enormous popularity. [cheers and applause] - take a lunchtime stroll in midtown manhattan and you begin to see why he is unofficially regarded as america's mayor. - go yanks. - yeah, go yanks. absolutely. - he's been called the mayor of the world. - we miss you, bro! - all right. - i actually was a fan of the mayor before it was fashionable to be a fan of the mayor. - there's never been a mayor like him before, and the city will never see another mayor like him for many, many years. [cheers and applause] - he got knighted by the queen. i was with him that day. it's quite an honor to be with people like that. - she said to me, "i hope you're having less stress now." and i told her i was. - giuliani is catapulted onto the world stage like very few american politicians who are not president get catapulted onto the world stage. - he's now lionized as an american hero. - the honorable rudolph giuliani. [cheers and applause] - giuliani has this enormous national platform. he's a rising star in the republican party. now, he has this national profile, international profile. - we need george bush now, more than ever. - grew up dreaming of becoming president. and now, as george w. bush's term is coming to an end, he sees the opening. - i think he just thought it was the natural step. you know, "i've run new york. i ran 9/11. i should be running the country." - i think i can make a difference. i believe that the country needs leadership. - takes a lot of chutzpah, though, doesn't it? to say, "i'm the best." that's what you're saying. - it does. and very humbling. - i'm not the youngest candidate, but i am the most experienced. - i am an american running for president. - what i'm gonna do is talk about who i am, and what i believe, and let them sort it out from there. - giuliani's overall message is that he's the guy who knows how to run a government that the liberals have screwed up. - i'm running against three democrats who have never run a city, never run a state, never run a business. - but also that he's the guy who knows how to take on the terrorists. - an enemy without borders, hate without boundaries, a people perverted, a religion betrayed, democracy attacked, and osama bin laden still making threats. in a world where the next crisis is a moment away, america needs a leader who's ready. - i think people look for results. - i love you, rudy! - the--thank you. see, like that guy. he's looking for results. - you are the candidate. - thank you. - thank you for undertaking this race. - thank you very much. - giuliani is charismatic. he's candid. he's comfortable in his own skin. he's an exciting candidate, and he's gonna bring a lot of sizzle to this election. - there was a perception that he had a reasonably good chance in 2008, based on his performance on 9/11. and there was a belief that the party had been reconfigured as a national security party. - there's no one running that has had the safety and responsibility of millions and millions of people on their shoulders under very difficult circumstances, and i'm not just talking about september 11th. - but by 2008, the war had started to go quite badly, and a lot of americans, even a lot of republicans, viewed it very negatively. but also, you had to be right on taxes, abortion, and guns. he was wrong on three of those things for the republican base voter. - he was a new yorker with some progressive ideals. now, sometimes he would try to hide them. - it is a extreme asset to be the candidate with the most experience in this race. - for generations, members of both parties had tried to win the presidential nomination by building momentum, winning the earliest contests in states like iowa, new hampshire, south carolina. giuliani's campaign had a different idea. - my advice for the debate prep-- i remember i was in the meeting where they rolled out the florida strategy. the idea was to skip the initial primary states and betting it all on the republican primary in florida. - there are a lot of former new yorkers there and no doubt, the republican party faithful will support giuliani, and that'll change the whole contest. giuliani was lulled into thinking that, because he was so well-known nationally, he was banking on this. "well, look, i'm still leading in the polls." [groovy music] - he's waiting until january 29th in florida to take on all comers. he'll be, in effect, out of the news cycle. will he be able to raise money? will he have any momentum? it's a high risk strategy camping out in florida on a night like tonight. - like, this is [bleep] crazy. it misread the state. it misread the demographics. it misread the voter behavior. - this is the strategy that we selected pretty close to day one. so maybe other people would get nervous in a situation like this. - he presented as, like, a brilliant, you know, counterintuitive strategy, but i think what it really was was a kind of tacit admission that he was not very appealing to voters in iowa. he was not very appealing to voters in new hampshire. - the crucial first votes of campaign '08 made for solid wins for senator barack obama and former governor mike huckabee. - you got to give mccain a lot of credit. managed to get a win in new hampshire. - let us start in south carolina. it was very close, and it wasn't easy, but john mccain has edged out mike huckabee. - the republicans are now turning their attention to florida. - rudy giuliani has invested everything in the state of florida. - he's hoping a big win there next tuesday can put him right back in the middle of this race. - you are, looking around the rest of the party, an aberration. can we agree on that point? - [laughs] i was an aberration when i was mayor of new york. i'm used to that. - is your message going to continue to be, can you afford it to continue to be, "take me as i am"? - that's the only message i have. 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[indistinct shouting] - whenever i come to florida, i feel like i'm at home. sometimes, i see more people from new york in florida than i do in new york. - i was still sort of around for the ride in the last couple of days. it was so frustrating to watch them burn through so much money. rudy's people, they were burning money like mad men. so much good will. so many people who wanted him to succeed. - here is the big story tonight. john mccain, the big winner in the state of florida. he captures the republican presidential nomination. - this, of course, a very difficult night for rudy giuliani. he had been hoping that he would be the victor here in florida. spent more than $30 million here. - it wasn't just a hard fought but lost campaign. it was an embarrassment. - he thought he was gonna be president. a lot of people thought he was gonna be president. and he screwed it up. - i think that was a huge disappointment to him. having been so much a figure of attention, a fascination of media coverage, i don't think he could bear the thought of losing that. that that somehow was part of his identity. - for a politician, you want to be relevant. you want people to care what you think. you want to be able to change people's lives. you want to be able to lead and have millions of americans follow you. so to not be relevant anymore, that is heartbreaking. - i'm proud that we chose to stay positive and to run a campaign of ideas. in an era of personal attacks, negative ads, and cynical spin, we ran a campaign that was uplifting. - giuliani was the frontrunner for the republican nomination, and then people started voting. - he invested his heart and soul in this primary, and who conducted himself with all the qualities of the exceptional american leader he truly is. - did rudy giuliani die? - barack obama will become the 44th president of the united states. - he'd come to the end of a political career, and when you're not gonna be elected to anything anymore, what do you do? - he was in yet another wilderness where he wasn't quite sure whether he was a politician anymore or whether he was a full-time businessman. - i think giuliani, in washington terms, was nowhere. - he misses the action and he wants to be a player. - the vice president wasn't very nice yesterday. - he became more unfettered and unencumbered. - giuliani touched off a firestorm when he said earlier this week, "i know this is a horrible thing to say, but i do not believe that the president loves america." - that is deplorable. that is wrong. you can almost say it is unpatriotic. - far from backing down, he's actually tripling down with new remarks. - giuliani defended the remark saying, "it has nothing to do with race." - and what rudy giuliani is doing is citing the president as other. it is a dog whistle to certain people in the party, and to certain types of people, whether he wants to claim that racism or not. - people create in groups and out groups instinctively. it takes nothing to create that. rudy realized that. it's a dialectic, this kind of politics. it's not a cohesive strategy. it's a cohesive attitude. - i think his combative nature became more so. i think, in some ways, he just became an even more intense version of who he was. - before obama came along, we didn't have any successful radical islamic terrorist attack in the united states. - i didn't have a lot of contact with him during those years, but i suspect he was pretty unfulfilled. the value of the national security card for rudy had diminished rather dramatically by that point. you ended up with this republican constituency that should have been much more rudy-centric. but american voters evolved on a couple of big things. that guy who works in brown county, wisconsin, and has been there for 25 years in a factory making auto parts, his son has had three goddamn tours in iraq and gotten shot once, that guy's job has been off-shored, and he's been able to find a job working in a call center for nine bucks an hour with no health insurance, and he's pissed. - i mean, i'm mad. i've been mad. i'm one of the angry, you know, voters that they've been discussing for the last year. [indistinct chatter] - i am officially running... for president of the united states, and we are going to make our country great again. [cheers and applause] - well, donald trump is moving like a storm front through the republican primaries and caucuses. heading towards super tuesday next week, trump has more delegates than his rivals combined. - donald trump's march to the nomination would be hard to bet against now. crowd: usa! usa! - as trump started to rack up wins, i think giuliani saw value in his being a voice of support for trump. - trump is clearly the best choice. he's the best choice for new york. he's the best choice for the country. and he's the one who can beat hillary clinton. will you pause it real quick? (mumbles) just sold the car to carvana. what? all i had to do was answer a couple questions and got a real offer in seconds. then, they just picked up the car and paid me right on the spot. sell your car at carvana dot com today. and there he is. chaz. the rec league's self-crowned pickleball king. do you just bow down? no you de-thrown the king. pedialyte. 3x the electrolytes. this is how tosin lost 33 pounds on noom weight. i'm tosin. noom gave her a psychological approach to weight loss. noom has taught me how you think about food has such a... huge impact on your relationship with it. visit noom.com and start your trial today. businesses need 5g solutions today. that's why they choose t-mobile for business. mlb partners with t-mobile to not only enhance the fan experience, but to advance how the game is played. aaa relies on t-mobile's network to stay connected nationwide, so they can help get their members back on the road. and we're helping pano ai innovate, to stop the spread of wildfires. now's the time to see what america's largest 5g network can do for your business. - trump became this black hole in which all political attention in the country was reposed. and the celebrity lizard brain of rudy kicked off, and he needed it. he thought, "this will put me back in the spotlight." [cheers and applause] - thank you. thank you, new york... crowd: yeah! for a new yorker, for once, on the ticket: donald trump. - remember, this is one of the great ironies of rudy. he knew trump was a third-tier, fourth-tier, real estate bull[bleep] artist. he knew it. he was in new york. rudy used to deal with the actual power in new york money and real estate. he knew what trump was. [cheers and applause] - i think, you see his speeches, he was more ratcheted up than anyone else could be. - i am telling you this because i am sick and tired of the defamation of donald trump by the media and by the clinton campaign! i am sick and tired of it! this is a good man! - he was the most angry speaker of all of them. - and america should be sick and tired of their vicious, nasty campaign! [cheers and applause] - what they don't tell you about fame is, it doesn't happen, usually, that you become famous and successful, and then you die. usually, what happens is, you become famous and successful, and then you become less famous and successful, and then you die. - it's time to make america safe again. it's time to make america one again. one america. what happened to "there is no black america, there is no white america, there is just america"? what happened to it? where did it go? how has it flown away? [cheers and applause] - giuliani sees one thing: opportunity. opportunity for his personal development, growth, achievement, rise yet again to political power. giuliani knew he had an opportunity to be back in the influence business. [dramatic music] - at the height of the '16 election, i said, "look, the election's going to be over, and i wish you would consider your legacy, because you have an important story to tell." - calmly and safely evacuate lower manhattan. if you are south of canal street, walk north and get out of southern manhattan. - one of the things that rudy, on 9/11, helped us realize as a society is that you don't have to be perfect to be a hero. ♪ ♪ but if you stand up and you do the right thing when it's difficult, that's all that matters, at the end of the day. i mean, so much of what we do should be motivated by caring about our legacy. and he just said to me-- he said, "i don't care about my legacy." - rudy has that fatalism about him. he thinks that it doesn't matter, and that whether it's one year from now where he's remembered, but 10,000 years from now he won't be, what difference does it make in the scheme of the universe? "i had my day in the sun and i had my place in the arena." - what i did for new york, donald trump will do for america! [cheers and applause] [dramatic music] - ladies and gentlemen, america's mayor, rudy giuliani. - today, i am officially announcing my withdrawal as a candidate for president of the united states. - very difficult night for rudy giuliani.

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