imagine what it was like back when the rolling stones could shock parents everywhere. my how times have changed. >> that's what i rap about. >> you can take me out the ghetto, but you can't take the ghetto up out of me. >> it's a tough time to grow up in. >> i learned how to write for myself and it's pretty ironic that most people related to that. >> country music has taken over the air waves and the record charts. >> the honeymoon's over. now we're getting down to real commerce. >> aren't these girls just crazy? >> yeah, they are. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ you may think of it as the channel that rattles your china, occasionally your teeth, and hypnotizes your children. but what you may want to know is that mtv is responsible for a complete revolution in the music business in this country. ♪ unskinny bop just blows me away ♪ >> mtv makes the hits. it's as if there were just one national radio station for new songs. >> ending the '80s in terms of rock music, you're getting a lot of hair bands. you've got poison, ratt, warrant. ♪ she's my cherry pie ♪ ♪ cool drink of water such a sweet surprise ♪ ♪ tastes so good make a grown man cry sweet cherry pie ♪ >> a lot of hairspray going on. there's a lot of sexually suggestive lyrics. it's not particularly deep music, but mtv pushing it. so that's selling. >> when i would turn on mtv, all the rock bands looked a certain way. they played a kind of music. they were expected to have a certain facade. >> mtv's ratings are surprisingly small. but those who do watch, mostly teenagers and young adults, buy a lot of records and tapes and cds. and they buy the most of what they see the most. >> recently, two members of the heavy metal band aerosmith dropped by mtv's offices to screen their new video and brought a big bag of cash as an incentive. >> the record companies would submit videos every monday, and then we would have our music meeting, and we would look at all the videos and decide who was going to get put into the new rotation. i was a 21-year-old kid that loved punk rock, and i pretty quickly realized that the music that they were playing just wasn't what i was into. when the new nirvana video was delivered to mtv, i was completely blown away. ♪ i said, listen, they really are incredible and we need to give them a shot, and if it doesn't work then you can push me out of the music meeting. >> tonight's world premiere video from the seattle band nirvana. "smells like teen spirit." ♪ load up on guns bring your friends ♪ ♪ it's fun to lose and to ♪ >> it was like the musical kennedy assassination of our time. everybody who was alive then can tell you the moment they heard that song. because nothing like that existed to that point. it was really transcendent. ♪ when the light's out it's less dangerous ♪ ♪ here we are now entertain us ♪ >> here we are now, entertain us. it sounded like a threat. it sounded like a different generation coming in saying, what do you have for us? what are you going to do for us? ♪ got to find a way, a better way, a way to live ♪ >> the so-called slackers, generation x, they were not being paid attention to. and this pressure was building up, especially in the music industry, for something that actually spoke to them. >> this is the first american generation that will make less than their parents will. it's a tough time to grow up in. and i think the band and kurt cobain in particular reflect that angst. ♪ yeah, yeah ♪ >> kurt cobain was a great songwriter with this ability to scream almost in tune. it just gave an intensity that was really unique. ♪ i kill you, i'm not gonna crack ♪ >> nirvana gave the record industry a wake-up call and said, here is your new audience. so start looking for the people with the clothes with the holes in the knees. and you better run to those clubs to buy up the next one. >> i would go to the clubs and see bands like cat butt and bands like screaming trees. it was such a refreshing change from the competitive sort of l.a. hollywood '80s. and it was just suddenly so cool to be from seattle. >> one of the biggest music biz stories these days is the so-called rain city renaissance with the emergence of noisy punk metal grunge rock. bands like soundgarden, nirvana, alice in chains, and pearl jam from seattle, washington. ♪ i'm feeling i'm feeling outshined outshined outshined outshined ♪ >> why don't you tell me what the biggest misconception about the so-called seattle music scene is? >> everybody's a grunge band. >> all these bands that actually sound pretty different from each other were being lofted up to the mainstream as, this is what grunge is. >> tell me a little bit about the seattle music scene. >> with all the attention, no one's ever asked us that before. >> we've never heard that question. so, tell me about the seattle sound? what's going on up there? >> what's in the water? ♪ son, she said, have i got a little story for you ♪ ♪ what you thought was your daddy ♪ >> bands like nirvana, pearl jam, they wanted no part of the music industry machine. and yet there they were, on mtv, on the charts, selling millions of records. ♪ hey i, i'm still alive ♪ ♪ i, oh i'm still alive ♪ >> it's a little bit overwhelming to see this many people. we're used to playing small clubs. you know? and we want to go back to playing small clubs. ♪ >> alternative rock tour kicked off in phoenix, arizona, thursday night. it's a multiact package called the lollapalooza tour. ♪ you want to open up lighten up all your crossroads ♪ >> 1991, we were the first band on stage at the first-ever lollapalooza, which was a tremendous thing for my band and i. >> lollapalooza is cool. ♪ >> the idea that you could get these important and popular bands from the underground, like jane's addiction, nine inch nails, soundgarden, hole, red hot chili peppers, and you get them all together, it felt like a really new idea. >> by the mid-'90s it's already been parodied by "the simpsons." >> wow, it's like woodstock, only with advertisements everywhere and tons of security guards. >> it is in the american lexicon. >> the commercial culture has co-opted the counterculture. >> the honeymoon's over. now we're getting down to real commerce. and there's a certain kind of disillusionment going on. >> since i got everything i wanted i could put a zero after the number of record sales i've had. i could play 200,000-seat halls instead of 2,000-seat halls, and i could go on mtv 1,000 times a week rather than 1 time a month. and i thought maybe when i reached all these goals i'd find some sort of peace. i didn't. it's like i'm more miserable now than i ever was. ♪ ♪ we see companies protecting the bottom line by putting people first. we see a bright future, still hungry for the ingenuity of those ready for the next challenge. today, we are translating decades of experience into strategies for the road ahead. we are morgan stanley. meet jeff. in his life, he's been to the bottom of the ocean. the tops of mountains. the er... twice. and all the places this guy runs off to. like jeff's, a life well lived should continue at home. home instead offers customized services from personal care to memory care, so older adults can stay home, stay safe, and stay happy. home instead. to us, it's personal. we're carvana, the company who invented car vending machines and buying a car 100% online. now we've created a brand-new way for you to sell your car. whether it's a year old or a few years old. we wanna buy your car. so go to carvana and enter your license plate answer a few questions. and our techno wizardry calculates your car's value and gives you a real offer in seconds. when you're ready, we'll come to you, pay you on the spot and pick up your car, that's it. so ditch the old way of selling your car, and say hello to the new way at carvana. [vocalizing] [sound of dental machine] open here you go buddy. thank you. ah, thank you. have a good one. you too. [singing] happy birthday you may kiss the bride. [cheering and clapping] [cheering] ♪ good job. we love you, mom. we love you, dad. [sound of ocean] oh my god. that's our baby girl. [sound of heartbeat on ultrasound] ♪ woah, this is so cool. oh yeah, yeah. ok, well it's time to go. -no, no, no, no, no! dad, we have to go back to lowe's. ho, ho, ho! dad! the tire! this it? -yeah! the holidays being at lowe's, where you'll find all you want during winterfest. ugh, carolers. let's go back to lowe's. yeah, let's go back to lowe's. c'mon! yeah! welcome to the week in rock. it was week lit up in a large way by the release of "in utero," the much-anticipated third album by nirvana. ♪ rape me ♪ >> walmart is refusing to sell nirvana's new release which includes a song called "rape me." the chain says it wants to be sensitive to its customers' moral standards. >> to get into walmart they had to change the title from "rape me" to "waif me." i don't think kurt was too happy about that. he always had that conflict between wanting to maintain that punk authenticity but also wanting to be popular. ♪ rape me ♪ >> the starmaking machine had sucked nirvana up into its evil guts, and now they had to deal with it. >> we decided to lay low and obviously that was -- you know, someone would say, oh, that's because kurt's on heroin the whole time. it was just like -- it's been really damaging to us. tell you the truth. it's really affected my personal life a lot. >> i was in the front row of the "unplugged" performance, and it was a serious artistic statement. kurt didn't play the hits. those songs were chosen for a particular reason. ♪ my girl, my girl ♪ ♪ don't lie to me ♪ ♪ tell me where did you sleep last night ♪ >> i remember watching him play a cover of a leadbelly song, "where did you sleep last night?" and it was emotional for me because i love nirvana, and i felt this connection to kurt cobain, and i was always, even when i was young, just so worried about him. ♪ my girl, my girl ♪ >> in that era there was always the speculation kurt's not doing well, kurt has drug problems. and nirvana "unplugged" was this kind of thing like, the clouds parted. you know? and it seemed like everything was going to be okay. ♪ the whole night through ♪ >> from seattle tonight, word of an untimely death. >> the lead singer of nirvana shot and killed himself at his home in seattle, washington, today. >> it didn't come as a major surprise, but it was devastating because of the way it happened. >> i pulled over and i was there for like 20 minutes, half an hour, just crying right there. i just don't understand it. that's all. >> i think he was the closest that his generation came to a john lennon. >> yeah. >> in that he was writing very much from the heart, very directly, and he didn't play according to the rules. >> i was 16 when that happened. and if you turned to music for solace in your life, to then see your hero kill himself, it was devastating. it certainly sucked the air out of alternative rock. you know, the best band fell apart after only making a couple records. you know? what do you do after that? ♪ >> oasis, the verve, blur, the britpop thing, it was like the hangover of grunge. oh my god, my head's pounding. this has been insane. let's turn on oasis. ♪ and after all ♪ ♪ you're my wonderwall ♪ >> they were the opposite of nirvana because they wanted fame. no matter how big they were, they wanted to be bigger. >> we know we're the best band in the country, and it's as simple as that. and it's that simple. >> the thing about oasis in a way is they've got no kind of -- no false modesty. >> not anybody can just sort of go, we're brilliant. it's like -- anybody who's got the balls to do that is good in my book. ♪ but i'm a creep ♪ >> "creep" came out in the early '90s. and that was as much of an alt rock hit as any of the nirvana songs or pearl jam songs, but it was hardly extraordinary. >> inevitably the first song that becomes a hit, everybody caricatures the band from that. we just have to wait to see whether we have a chance to prove that we're not just that. >> okay. ♪ >> i remember vividly listening to radiohead's next record, "the bends," nonstop. i would seriously geek out on every part. the bass line, the percussion, every tiny little nuance. ♪ don't leave me high ♪ ♪ don't leave me dry ♪ >> this week the band released a new album, "ok computer," that has critics chirping with praise too. ♪ >> "ok computer" is like "dark side of the moon" of the '90s. it really showed that, this is going to be a defining band of the next 25 years. >> you could tell the whole story of the evolution of what came out of grunge through radiohead, and what came out of alternative through beck. ♪ in the time of chimpanzees i was a monkey ♪ ♪ butane in my veins ♪ >> i was always interested in hip-hop. sort of non-linear word connections. ♪ i'm a loser, baby, so why don't you kill me ♪ >> beck is defining what's happening now with that mesh of styles. he's mixing electronic, country, rap, rock 'n' roll, everything. everything. he's throwing the kitchen sink in. ♪ >> out of the ashes of nirvana, dave grohl created the foo fighters. >> this is the first time in my life i've ever fronted a band, had to actually stand up and sing. and seem charismatic or whatever, which i can't do. but i need to just keep playing and making music. ♪ looking to the sky to save me looking for a sign of life ♪ ♪ looking for something to help me burn out bright ♪ >> in an era when everything was serious and had a heavy tone, especially after kurt cobain's death, the foo fighters create the "learn to fly" music video. they found this perfect balance between making people laugh with also having the ability to play incredible rock music. ♪ energizer ultimate lithium. 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(burke) seventeen-car garage you got there? ♪we are farmers♪ ♪bum-pa-dum, bum-bum-bum-bum♪ want to save on your home internet? xfinity is proud to support the emergency broadband benefit program. for a limited time, you may be eligible to qualify for a credit of up to $50 a month toward your internet service through this program. that's right! you could qualify for a credit of up to $50 a month toward your internet service and equipment. for even more value, switch to xfinity mobile, and you could pay as little as $15 a month for wireless. click, call, or visit a store to learn more. the down-home music that was once the preserve of cowboys and rednecks is well on its way to becoming the sound of the '90s. >> one of the things that was overlooked while all this rock 'n' roll explosion was going on was country music. these acts were putting out good music, they were touring constantly around the country and building up a fan base. ♪ blame it all on my roots i showed up in boots ♪ ♪ and ruined your black tie affair ♪ >> when they asked people their favorite singer, number one in the nation was garth brooks. you surprised by that? >> yes, sir. i guess my family knew they were going to be asking the questions and got there before they did. ♪ i got friends in low places where the whiskey drowns and the beer chases my blues away ♪ >> living in mississippi, country was a huge part of my life, and it was all because of garth brooks. the first time i ever saw him in concert, i was probably 10 or 11 years old. ♪ to the oasis ♪ >> i said, that is exactly what i want to do. >> garth brooks is the biggest-selling artist of the decade and the fastest-selling musical artist ever. >> he's been described as a cross between john wayne and mick jagger. he's got the looks of a cowboy and the moves of a rock 'n' roll star. >> it sounded like rock 'n' roll. guitars and big drums and everybody singing along. that's what people liked about rock shows. >> as the acts became maybe less twangy in their way, that really just expanded their audience. artists like george strait or brooks & dunn, plenty of acts worked their way up and became massive. >> over the last two years, country music has taken over the airwaves and the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold, westernwear dealers can't keep up with the demand. >> you've got kids, you've got a house payment, and these people are more like you are than madonna is. ♪ is there life out there so much she hasn't done ♪ >> women in country was a huge thing in the '90s. you had reba mcentire, martina mcbride, the dixie chicks, shania twain. ♪ let's go, girls ♪ >> i remember when shania twain came out, i was just obsessed with her. i thought it was because i was really attracted to her, but i came to find out i just wanted to be her best friend. ♪ the best part about being a woman is the prerogative to have a little fun ♪ ♪ oh, oh, oh, totally crazy ♪ >> in all fields in our society now, women, i wouldn't say dominating. i think that they're just rising to their true place. ♪ i feel like a woman ♪ >> as things wore on, it became a great decade to be a girl. ♪ >> after years of singing backup for such stars as michael jackson and rod stewart, she exploded onto the music scene in 1993 with her album "tuesday night music club." ♪ all i wanna do is have some fun ♪ ♪ i've got a feeling i'm not the only one ♪ >> radio has been so long in coming and playing female artists. so it's definitely a different sort of environment and attitude now. ♪ if it makes you happy ♪ >> female artists like sheryl crow or liz phair, even though they had success, they were still routinely marginalized within every aspect of the industry. there was not a lot of space in pop culture for a young woman's thoughts, feelings, voices, to be respected or taken seriously. ♪ i'm just a girl ♪ >> there was such a strange dichotomy to gwen stefani, super girlie but then also kind of tough. and then in front of this band of all guys. ♪ that's all that you'll let me be ♪ >> i'm just a girl in the world and that's all that you'll let me be. you know, it was like the middle finger up to every guy that ever annoyed you. >> look who's here. alanis. >> hi. >> we ran into each other. >> we're shopping today. we thought we'd take you with us. and alanis is here with a brand-new album. a brand-new look, i've noticed. >> yeah. >> i was dropped from mca records after having made music through my teens. and my personal promise to myself was i wouldn't stop until i wrote a record that really exemplified and nailed on the head what was truly going on for me. ♪ another version of me is she perverted like me ♪ ♪ would she go down on you in a theater ♪ >> that was a little pearl clutch moment. what? what did she say? women can say that? and, yeah, they could. she was singing about a relationship that had obviously gone wrong, but it wasn't this kind of nice like oh, my god, you left me and now i'm sad. this was rage at this man. you didn't hear that a lot from women. ♪ when i'm here to remind you of the mess you left when you went away ♪ ♪ it's not fair ♪ >> in america alone, "jagged little pill" sells 50 million albums. it's alanis' moment. ♪ yeah, yeah, yeah, you oughta know ♪ >> over the last four years, just learned how to write for my own reasons and write for myself. and it's pretty ironic the moment i started doing that was the moment most people related to it. ♪ an old man turned 98 ♪ >> you know, it was that egocentric tendency on my part and perhaps everyone's part to think you're alone in your pain. i quickly realized that i was not alone and that millions of other people were feeling along with me. people were tired of sublimating, people were tired of being inauthentic about their real experience and conforming. so i think there was this door that busted open, and i was on the crest of the wave. ♪ it's like rain on your wedding day ♪ ♪ it's a free ride and you've already paid ♪ >> "ironic" was really funny because what she was talking about wasn't ironic at all. but she became one of the biggest stars of the mid '90s. and i think out of that you get not only alanis morissette, but there's lots of other women making music too, and let's celebrate all of it. >> the latest trend in rock 'n' roll, women. last night some of the top female artists took the stage to launch lilith fair. it is a series of summer concerts rocking the world and shattering misconceptions. >> a lot of the summer festivals are very male-dominated. and i just thought that it wasn't representational of all the music that was out there. so this is sort of a way to even the scales a little bit. ♪ i went to the doctor i went to the mountains ♪ ♪ i looked to the children i drank from the fountains ♪ ♪ there's more than one answer to these questions ♪ >> lilith fair was incredibly powerful. our brains, our bodies, our creativity, our ambition mattered. it validated a lot. ♪ the closer i am to fine ♪ ♪ yeah ♪ my way the new eau de parfum intense giorgio armani the new sensodyne repair and protect with deep repair has the science to show that the toothpaste goes deep inside the exposed dentin to help repair sensitive teeth. my patients are able to have that quality of life back. i recommend sensodyne repair and protect with deep repair. it's the most joyous time of the year. especially at t-mobile! let's go to dianne. i got the awesome new iphone 13 pro and airpods, and t-mobile is paying for them both! and this is for new and existing customers. upgrade to the iphone 13 pro and airpods both on us. only at t-mobile. ♪ original gangsta ♪ ♪ o.g. ♪ ♪ original gangsta ♪ gangsta rap, the angriest kind of rap music. it glorifies brutality and sex. >> gangsta rap really starts to take hold in the early '90s. people are moving away from the political rap, say, of public enemy of the '80s, and much more into reality rap and street rap. ♪ the police coming straight from the underground ♪ ♪ a young n- got it bad because i'm brown ♪ >> the group nwa is the harshest most in your face of the gangsta-style rappers. one song blasts the police in the most obscene terms. >> renn and ice cube, they write the rap, right? me and my boy yella get together and hook up a good beat we feel will go good with the rap and boom, there it is. platinum records. >> nwa at that point is the biggest hip-hop band there is. >> first time i heard nwa i was like, oh, that ice guy is all right, but the rest of this is garbage. that was pretty much the attitude initially of most people who were part of the new york hip-hop scene. ♪ nwa ain't sick to me ♪ ♪ dre ♪ ♪ step up to the door and get -- up ♪ >> the east coast kind of felt like, well, we invented hip-hop, you're not going to come in as the new kid and suddenly decide this is the thing. like the east coast is the home of hip-hop, and we're all going to have a say in where hip-hop goes. ♪ mad thinking about stomping ♪ ♪ i'm from the south bronx ♪ ♪ [ bleep ] compton ♪ >> you going to continue making a lot of money off of this, do you think? >> long as it's violence, it's going to be rap music, gangsta rap music, whatever. >> nwa was always too hot to hold. it had to splinter. and the first person who walks away is ice cube. ♪ tried to kill me ♪ >> same reason ice cube left the group is the reason i left. you know, tired of making other people money. it's my turn. ♪ tonight's the night i get in some -- ♪ ♪ deep cover on the incognito tip ♪ >> suge knight, who wasn't a real gangster, got into cahoots with dr. dre and said, dre, we should start our own record label, which became death row records. >> knight, 6'3", 330-pound former bodyguard, has become one of the most feared men in the music business. >> you got dr. dre, who probably makes beats better than anybody. this guy delivers a hit. >> dre put out his first solo album "the chronic." not only do you get dre, but then you also get snoop dogg. ♪ one, two, three and to the four ♪ ♪ snoop doggy dog and dr. dre is at the door ♪ >> ooh, boy. snoop doggy dog and dr. dre at the door. it's crazy. they knocked the door down, baby. ♪ g thing baby ♪ ♪ we're crazy ♪ >> 70% of rap music, including gangsta rap, was purchased by whites. >> growing up in st. paul, minnesota, my friends and i thought that compton and south central must be the coolest places in the world based on this music. >> other music is more like a fairy tale story. where now we can hear somebody else's history, basically, and understand where they're coming from. ♪ bow wow wow yippy yo yippy yea ♪ death row's definitely in the house ♪ >> "the chronic" made hip-hop digestible to everybody. it was a hip-hop tsunami, and we didn't see it coming. >> death row records going to be the next motown, you know what i'm saying? "the chronic" album was the foundation, and we're going to keep rolling on till the house is finished. ♪ it's the bow to the wow and creeping and crawling ♪ >> the handful of gangsta rap superstars are not just singing about being mean and nasty and vicious. ♪ rob you and i kill you ♪ they're accused of living up to their lyrics. ♪ all respect to those who break their neck ♪ >> tupac shakur, rap star and movie star, was arrested in new york and charged with sodomy and sexual assault. atlanta cops had arrested tupac less than a month earlier for shooting two off-duty police officers. >> tupac was languishing in jail waiting for his appeal when suge knight swooped in and basically offered to pay his bail if he signed a contract. >> death row. you will see your art brought to a bigger platform, and you will be paid one of these days. >> even though he was an east coast guy by birth, he's now rapping on the west coast with the big label out there, death row. ♪ say what you say or give me that ball beat from dre ♪ ♪ let me serenade the streets of l.a. ♪ ♪ from oakland to sac town the bay area and back down ♪ ♪ cali is where they put their neck down ♪ >> suge was trying to expand death row all over the country. but who controlled most of the music in the east at that time? bad boy. >> papi, fab five freddie's here. >> oh, what up, five? what goes on, baby? >> everything. it's all good in the hood. >> sean "puffy" combs founded bad boy and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways, kind of a gangster rap for the east coast. ♪ jump in the rover and come over tell your friends in the gsv ♪ ♪ i got the chronic by the ♪ ♪ i love it when you call me big papa ♪ ♪ throw your hands in the air if you's a true playa ♪ >> i make music about what i know. you know what i'm saying? if i'd have worked in mcdonald's, i'd have made rhymes about big macs and fries and stuff like that, you know what i'm saying? brooklyn, i see hustling, i see killing, i see gambling, i see girls, i see cars. that's what i rap about, what's in my environment. ♪ keep banging ♪ >> and the winner is -- notorious b.i.g. >> b.i.g.! puff daddy in the house. >> i hosted that source awards. mayhem almost broke out in that place that night. >> any of y'all want to be an artist and want to stay a star and don't want to -- don't have to worry about the producer trying to be all in the videos, all on the records, dancing, come to death row. >> suge calls puffy out. he never mentions puffy's name, but everybody knows he's talking about puffy. >> the idea of a territorial beef is now being drawn out in front of your eyes in realtime. that was hip-hop's funeral. what if you could have the perspective to see more? at morgan stanley, a global collective of thought leaders offers investors a broader view. ♪ we see companies protecting the bottom line by putting people first. we see a bright future, still hungry for the ingenuity of those ready for the next challenge. today, we are translating decades of experience into strategies for the road ahead. we are morgan stanley. (vo) singing, or speaking. reason, or fun. daring, or thoughtful. sensitive, or strong. progress isn't either or progress is everything. ♪ lisa here, has had many jobs. she's worked in retail during the holidays. as a barista during rush hour. and a nanny to a couple of rambunctious kids. now, all that experience has led her to a job that feels like home. with home instead, you too can become a caregiver to older adults, with a career that makes a difference. ♪ apply today. ♪ [microwave beeps] [ahh] ♪ ♪ ♪ i'm so defensive, i got bongos thumping in my chest ♪ ♪ and something tells me they don't beat for me ♪ ♪ i love romance, but i got eggshells around me ♪ ♪ don't step on 'em, don't step on 'em ♪ ♪ don't step on 'em, don't step on me ♪ ♪ ♪ ♪ he'd better not take the ring from me ♪ rap star tupac shakur died last night after a brief life in a rough business. he was 25. >> shakur has been at the center of a battle between east and west coast rappers. >> for the second time in six months, a star in the often brutal world of gangsta rap has been gunned down. >> music industry sources on the west coast suspect that smalls' death may in some way be payback for the september killing of rap star tupac shakur. >> when tupac and biggie were assassinated, it was a watershed moment i think in hip-hop culture. it was kind of the death of a revolution. >> these two men were two of the most successful rap artists in the industry. phenomenally wealthy. why are we seeing this happen? >> well, both biggie smalls and tupac had talked of trying to break out of that violence, but many say they were trapped in the world they created. they were forced to, in a word, as they say, to keep it real, and that's a sad commentary. >> i remember seeing news reports about how violent it was, i remember seeing editorials, how can we let our children listen to this when these artists are being killed at an incredible rate? and i thought rap was going to end. >> at least one radio station here in los angeles which has made a lot of money from gangsta rap music has stopped playing it. >> we lost two of the greatest artists in hip-hop history. that vacuum was there for a while. it was just like, okay, what are we going to do? ♪ seems like yesterday we used to rock the show ♪ ♪ i laced the track you locked the floor ♪ ♪ so far from hanging on the locker door ♪ ♪ notorious they got to know ♪ >> "i'll be missing you" was diddy's song about b.i.g. suddenly it's like, oh, damn, puffy's going to be a legitimate solo act and enters the next phase of hip-hop. ♪ every step i take ♪ there's sampling and then there's sampling. to take the "every breath you take" police sample and rap over it, puff daddy finds a way to appeal to young listeners and their parents. ♪ i'm coming ♪ >> everybody wants to party. ain't nothing wrong with partying. right? at all. puff daddy built an empire out of it. it wasn't vogue to be conscious anymore. ♪ the more we coming the more problem we see ♪ >> the sound shifted, and the use of samples exploded. "mo money mo problems" was a diana ross sample that an older crowd could hear and say, well, that sounds familiar to me, so maybe this isn't all bad. ♪ i see myself in the pistol smoke ♪ >> you have songs like coolio's "gangsta paradise" which is, on the surface, a heavier song but the hook is so inviting and warm. ♪ been spending most of their lives living in a gangster's paradise ♪ >> hip-hop had hit this point where it had become mainstream, and all of a sudden it starts appearing in other forms of music. there's this kind of rock-rap happening. ♪ sometimes, something kicked ♪ >> there's hip-hop that can be found in pop music. ♪ harrison ford getting frantic like sting i'm tantric like snickers guaranteed to satisfy ♪ >> there's r&b and rap mixing for new jack swing. ♪ new jack swing around town doesn't give a same type of feeling ♪ >> teddy riley was the big new jack swing producer, and he produced everybody. ♪ all i want to do zoom, zoom and a boom, boom ♪ he had wreckx and effect. he had his own group guy, heavy d and the boys. ♪ bang bang bang we got our own thing ♪ >> it all had this kind of rhythm that made you have to dance. ♪ get down, good lord ♪ >> new jack swing was someone that could sing with the level of stevie wonder with the break beat background of a public enemy, and marry those two. ♪ baby, i can get you with my ride ♪ ♪ i like the way you work it ♪ ♪ no diggity ♪ >> "no diggity" is the masterpiece of the new jack swing era. ♪ we out ♪ >> hip-hop was a male-dominated music. seriously. like, women were thought of, oh, you're not sexy? hm, get out of here. you're not shaking that ass, get out of here. ♪ i want to take a minute or two give respect to the man that made a difference in my world ♪ >> female emcees wasn't a pop cultural phenomenon really until salt n pepa, and that blew the doors off it. ♪ what a man, what a man, what a mighty good man ♪ ♪ mighty mighty good man ♪ >> it opened up the door for people to go, well, who else are females and rapping? oh, here's that m.c. lyte. ♪ can i get a rock show can i get a rock band ♪ >> oh, who's this queen latifah girl? ♪ then later on, oh, who's this missy? ♪ oh, missy try to maintain ♪ >> they were respected as artists. they didn't have to shake booty or wear a low-cut blouse. it changed the way we viewed things. ♪ >> to me, the best two female emcees to come out of the '90s are missy elliot and lauryn hill. ♪ been three weeks never called you again ♪ >> you see the role of women in hip-hop, is it changing? like yourself? >> something that's always been there. whether or not they got the, you know, the acknowledgement they should have, they've always been there. and just now maybe they'll truly be acknowledged. ♪ guys are only ♪ ♪ about that thing that thing that thing ♪ >> she sings, she raps. there's heartache involved. it's all encompassed in one amazing piece of art. >> "the miseducation of lauryn hill." >> with her record-breaking fifth grammy win, lauryn hill echoed what many might have been thinking. >> this is crazy, because this is hip-hop music. you know what i mean? >> she's going to be big, big -- well, she already is a big star. you get five grammys you are. >> a lot of people think she's going to really redefine the connections among hip-hop, pop, for everybody. ♪ hi kids do you like primus ♪ ♪ want to see me stick nine inch nails through each one of my eyelids ♪ >> when em, came we sat back like this. what's this white boy doing? and then i really listened. ♪ but i can't figure out which spice girl i want to impregnate ♪ >> i was like, whoa! ♪ slim shady you a basehead ♪ >> and dre's behind it? he's in. he's in! >> he's not trying to be black. he's not pretending he has these great urban stories. he's telling his story, portraying lower middle-class white life. which hip-hop had not done before. i think that's why he was so appealing to so many people. >> the kids in america that always had a sufficient amount of money and a different pair of clothes to wear to school each day of the week. those type of kids, they admire poor people that have nothing to lose. >> eminem saw the logical conclusion of 20-odd years of hip-hop. and white kids listening to hip-hop were now deciding, we test test ♪ slim shady ♪ hey google. ♪ ♪ ♪ ♪ ♪ ♪ it's the sparkle and shine sale. get 30% off everything. ♪ ♪ this is how we shine... at zales. the diamond store. hey! it's me! your dry skin! i'm craving something we're missing. the ceramides in cerave. they help restore my natural barrier, so i can lock in moisture. we've got to have each other's backs. cerave. developed with dermatologists. feel stuck with student loan debt? move to sofi and feel what it's like to get your money right. ♪ ♪ move your student loan debt to sofi— you could save with low rates and no fees. earn a $1,000 bonus when you refi— and get your money right. ♪ small businesses like yours make gift-giving possible. now, comcast business has an exclusive gift for you. introducing the gift of savings sale. for a limited time, ask how to get a great deal for your business. and get up to a $500 prepaid card with select bundles when you switch to the network that can deliver gig speeds to the most businesses. or get started with internet and voice for $64.99 per month with a 2-year price guarantee. give your business the gift of savings today. comcast business. powering possibilities. it's hot news for electronica, the techno dance genre touted as the next big musical thing. prodigy's new album enters the billboard pop chart at number one. ♪ >> up until the end of the '90s, dance music was just a deejay, it was a beat. then all of a sudden there's a face to it. ♪ back with another one of those block rocking beats ♪ the chemical brothers come up. >> this is very much the recycling age. is this music recycled? >> everything is second hand. you take things from different places and create something new with it. ♪ >> all of this stuff was going on at the same time. massive attack, moby, so you're seeing what we called electronica which is edm, which is techno really started to kind of take hold beyond dance clubs. ♪ all these artists end up laying the seeds for what would become a pretty huge revolution of music. ♪ around the world around the world ♪ >> everybody's talking about them and they're headed to america. it started with the beatles and then the stones, well, move over, boy, and roll over beethoven, the spice girls are coming. ♪ if you want to be my lover ♪ ♪ you got to get with my friends ♪ >> there's never been a group where every person had their own personality and every fan could choose a different one that they related to. and it was brilliant. ♪ taking is too easy ♪ ♪ but that's the way it is ♪ >> there needed to be some music to be the sorbet and the palate cleansing for the intensity of the earlier part of the '90s. >> the recording industry doesn't need to be told that it's a teen/teen world. >> there's about to be more teenagers than any other time in america's history. teenagers wanted to be entertained. they wanted to have fun. ♪ even in my heart ♪ ♪ i see ♪ ♪ you're not being true to me ♪ >> the backstreet boys made a video for quit playing games with my heart. them in the rain, getting all wet, being all sexy. and it became a hit. ♪ quit playing games with my heart ♪ ♪ with my heart ♪ >> this is where it started right here, this house. on a recording machine i had. >> their manager lou perelman said i think i need another one of these. ♪ when we are apart ♪ ♪ i feel it too ♪ >> it was overwhelming to be, you know, 16 years old and have that many people trying to attack you. it was craziness. and it felt like a dream. >> one by one the breathless few got their lucky autographs. most were missing school. many had mom as chaperones. >> all these people who would go on to be huge pop stars began on disney. so many people came out of the mickey mouse club. keri russell, justin timberlake, christine aguilera, ryan gosling, britney spears. >> that's like the 1927 yankees in terms of pop. ♪ oh baby baby ♪ ♪ how was i supposed to know ♪ ♪ that something wasn't right here ♪ >> teenagers are the biggest consumers of music, and britney has become their queen. ♪ i'm not that innocent ♪ ♪ oops i did it again ♪ >> britney was the madonna whereas christina was like the mariah. ♪ i'm a genie in a bottle ♪ ♪ you got to love me the right way ♪ >> christina, you know, very tiny girl, she's under 5 feet. when she opened her mouth, it was like this burst of like wind came through your hair. you were like, that voice is coming out of that girl? ♪ come come come on and let me out ♪ >> the end of the '90s is a really precarious strange time for music because mtv stops playing music videos and starts doing reality television programming which everyone is like, that's never going to take off. >> music would be as much or more in people's lives than it ever had been, but the economics of it would vanish. ♪ another turning point ♪ ♪ a fork stuck in the road ♪ ♪ time grabs you by the wrist ♪ ♪ directs you where to go ♪ >> the '90s represented being who you are. this is the kind of music i'm going to make and i don't care who likes it and who doesn't like it, and i'm not going to sound like anybody else. this is who i am. >> people were starving for authenticity, they were starving for what the real experience was, the messy, chaotic, fallible experience of being human. and the '90s gave complete green light permission for that to be explored. >> you talk about this band a lot. oh, wait a minute. you can't talk about the '90s without this one and this one and this one, where there's so many monumental bands, one after another. that's the '90s. ♪ take the photographs in still frames in your mind ♪ ♪ hang it on a shelf and get up in good time ♪ ♪ for what it's worth ♪ ♪ it was worth all the while ♪ ♪ it's something unpredictable ♪ ♪ but in the end it's right ♪ ♪ i hope you had the time of your life ♪ [ cheers and applause ] >> thanks a lot. video killed the radio star. now has the internet killed the record industry? >> napster is stealing from us. straight up. and i'm going to fight them to the death. >> ladies and gentlemen, the strokes! >> may i have your attention, please? >> we got a moon man. >> wishing the president of the united states -- >> the dixie chicks, they can say what they want to say. >> billboard's top ten all by black artists. >> rappers are the new rock stars. >> i don't please everybody with who i am as a person. >> kind of like stick it. >> i love beyonce. >> that's not a working telephone, is it? >> empty shelves are all you'll find here at tower records. it's now out of business. ♪

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