After a hideous day like today where the dow plunged 923 points and s p plunged and the nasdaq down 3. 73 would it be liberating to dump the shot shoot match and cash in your ira and take out your 401k and sell funds to preserve some cash perfectly sensible emotion sure, thats the problem emotions whether trading or investing, you cant make decisions based on your feud you want to vanish the pain, i totally get that you are probably making a mistake. Look at the tsunami of selling that we have today i may tell you to stand there and let the wave crushes you, i am simply telling you not to panic. I know from experience and i have been doing this for 40 years and i am not a calm guy. Every time i panic, it costs me money. In four decades, i can remember one moment when panic was a strategy thats why in the fall of 2008 i made a rare sale everything call at the time it was collapsing. The incredible call to get back into the stock market. 2020 is not 2008 we got a run away pandemic and hospitality and air ways and travels and an election unlike 2008 we dont have a stimulus safety net because the democrats and republicans refused to cooperate. This is not a sellall everything moment. How do i know . Let me give you the drill. It is kind of like a quarterback trying to figure out how to stop defense from sacking him and still get the ball first you ask yourself why is the market a hole going down got to have a thesis covid gotten out of control worldwide. Europe is going back into lockdown and United States is not far behind everyone on wall street is panic and scared the market to the bottom the lockdown thesis does not hold water this time whether or not to make sense to shut everything down states literally cant afford to shut down everything, they need to pass revenues on the other hand at least in the spring we had a stimulus package. If you lost your job, the government asked you to stay home down here you are on your own. Second, we try to figure out which sectors get hit on this melt down and which ones dont we know a lot of Economic Activity will set Interest Rate slower we know there would be less demand for oil so that Group Remains uninvestable a lot of that depends on the election maybe we cannot buy that stayathome food and drugs stocks, right . There are other stocks that could come into vote and i will tell you if it will do the five bull markets that i have flagged repeatedly and summarized on monday the ones that dont need a healthy covidfree economy to make money we drift the Shopping List so you have something to buy and not sell strap yourself with a mess we put it together for days like today, first bull market 5g. We know this new ultra Fast Technology cant be stopped by the pandemic or by the white house. It is too strong that means you should be prepared to buy something linked to 5g. Qualcomm just reported great numbers and broadcom and mar marvell. Microsoft is cautious and brilliant. The ceo chose not to present as forecast that was raised dramatically why not . Maybe she wants to under promise her delivery or maybe shes being prudence, i dont care what matters is microsoft does not need stimulus or giving an outcome all day i heard people saying they cant deliver. Did you listen to the conference call, did you have something to do microsoft shocks the lights out. You should buy it now before the bear reads the transcript and figuring out what went right did anyone read this stuff thats what i do pinterest blew the door off tonight. Social media is the best way for advertisers to reach kids. Bull market number three is hygiene. There are some of the most straightforward winners out there that you would think i would hammer today clor cloroxs report is next week hey how about a special situation, l brands, owns bath and body works bull market number four, home renovatio renovations, it does not stop. It is all about cabinets and faucets. The stock is barely up today masco. Now, we have been waiting to get into home depot. There is nothing wrong there lowes is doing home renovation. I would like to see it a tad low. Walmart is never coming down but now it is coming down. Final bull market it autos no one feels safe using mass transit or car pooling theyre leaving the city for the suburbs or whatever they call these days i bet the first of many by new ceo and jim farley, hes not going to tout, he knows it is too early. I want to buy my wife an f150 for her birthday because sharing is caring. Hey, we got tesla. That stock is way down 55 points. Now of course you dont have to do anything. Thats always an option. You can sit down and wait. At which point you want to sell some stocks or raise capital for the next beat down you want to be psychological prepared for days like today the market froze the sales from you. Too much chance you will end up buying the wrong thing please, if you are worried that stocks will keep on getting hammered and be ready i am scared and i dont know what to do by the way, i will keep you on top of all these bull markets so you know you are not alone jim in florida, jim. Jim, i have been watching your show since your days of larry kudlow since 2005. I love your style of education and entertainment. Thank you, man, thank you very much. A long day, i need that. Well, i just wonder where do you get all your energy, what do you eat for breakfast . I have three pieces of toasts you are kidding me . I always hated it thats why i can only eat three i love the secret and keep doing a great job. I sleep on tuesday nights now. Lets make some money together you are amazing i think it is situated for the market and a possible recession ahead. More than 16,000 Stores Across the country, i have been traveling around the country, everywhere you go, even there is a Dollar General is next to a gas station. Dollar general is doing fantastic and theyre deemed as essential during the last lockdown paul in Arizona First time caller and long time listener. First time, long time i got a complicate question for you. With the volatility of the market and i took a huge loss this week and the uncertainty and turbulence of the election, would you say that what would be a point would you say to get your cash . When the market goes down, it does get cheaperme United Parcels the new ceo did not raise the number people thought it is going to go to 200 you run from sales no you go to sales. Thats the kind of examples that i use because the stock gets cheaper of a franchise thats great is what we are looking the buy, not sale. Lets go to marial in new york marial hey, you know what well go right to michael in florida. I love marial, nothing against her. Booyah jim, i am a long time listener and first time caller sdwd a total shareholder return not solely for the dividend. On the Second Quarter call, the ceo, implied he was considering lowering the dividend. Yes it has remained unchanged and the stock he owes 13 . What are your thoughts barry is a terrific man and hes in a hard business. Theyre just sticking by their guns here. I will tell you this when i see it that high, nine times out of ten it is unsustainable. So i think what you want to do is be prepared if that happens because in the end, barry is a good stewardness of capital and that yield means the dividend or distribution is too high here is what i am trying you not to do. Why . Because i have done it it does not work instead, how about thinking about some high Quality Company where stocks are going down but franchise is very much intact like tonight when you listen in. Bed bath and beyond just laid their next round of business i am going to sit down with the ceo and find out what happens. Ups, why is the stock tumbling maybe people got too excited maybe thats your chance here is what you dont have to panic about . Su sulfite. How about that stadium stay with cramer. Have a question tweet jim cramer. Send us an email or give us a call at 1800743cnbc. Miss something head to madmoneycnbc. Com our Retirement Plan with voya gives us confidence. Yeah, they help us with achievable steps along the way. So we can spend a bit now, knowing were prepared for the future. Surprise we renovated the guest room, so you can live with us. Oooh, well. Im good at my condo. Oh. I love her condo. Nana throws the best parties. Well planned, well invested, well protected. Voya. Be confident to and through retirement. Natures bounty is here for you. Ready to take your immune support to the next level . The number one herbal supplement brand has everything you need to help keep your immune system strong. Immune support comes naturally with natures bounty. You can go your own way go your own way your wireless. Your rules. Only Xfinity Mobile lets you choose shared data, unlimited or a mix of each. And switch anytime so you only pay for the data you need. Switch and save up to 400 a year on your wireless bill. With the carrier rated 1 in customer satisfaction. Call, click, or visit your local xfinity store today. I am talking about Bed Bath Beyond, bbby under the leadership of a new ceo, Bed Bath Beyond finally got it in order. People stuck at home and want to remodel. It is down 3 bucks and 12 why . Everybody is freaking out of the latest covid spike and be in a lockdown now this company had a bad record of burning cash and short buy backs. This company is doing better than it was last year. Dont take it from me. Take it from the president and ceo of bed bath and beyond mark, welcome back to mad money. I am going to the deck and it is a long deck, holy cow on page 139, it says momentum continues in september and october and midsingle digit coms thats incredible, how are you doing it mark triton customers are falling in love with it and bringing at the right items and using our approach with digital first, applying it at curbside and pick up at the same day thats the magic for us for q3. You need to spend money on technology, you said it today. You are buying back stock. Are you generating much cash to do that. Thats what they did instead of doing things you have been doing. Yes, we are generating the cash and we have an incredibly liquid position of 2 billion. This is the right time to invest in the share more importantly after we looked and double down on our investment across the board, we have not in the past because we opened up the manifesto and we all looked at the business when we are in management, we can say there is a lack of investment of Technology Supply and assortment this plan really outlines an immediate movement to invest for our future to not survive but thrive so Technology Supply chain, store, digitals all getting an invest meninvestment Bed Bath Beyond ship manifesto, you come acrosbacro s across buy buy baby. I am looking at 15 or 20 and if i get that at 10 multiples, i dont know i get pretty much half of the companys worth . You know what, i i would say growth in every sector it is not just fundamentals. Where can we see rapid growth . Baby is one of those areas we see when we operate in a given market, we are number one. About 127 stores and we have a strong digital presence. How do we explore that and develop that business and penetrate deeply and market right . It is a huge opportunity for us. I am still getting coupons but not with the same frequency, will reca delivered . Coupons are not going away. We love the coupons. We learn to use it strategically. We know it is a competitive advantage by our customers and us as a business we want to deploy it rationally. And in doing so, we save promotional dollars but generated more sales this is an opportunity as we move forward of this important holiday period to double down. Coupons, yes how we use them is different not just at Bed Bath Beyond but think about kconnecting the data set we have to create a new network and sending scrubbing through the opportunity, well be testing with a new Loyalty Program expected in 2021 i think it is a big opportunity for us we have 37 million guests who love us and we are acquiring new customers, how do we reward and retain them for the future it is an important strategy. I know harmon may seem like an after thought in a time of pandemic where cleanness is godliness, i have on the left wall of mini travel things and no one is going anywhere and you have everything i need to make my house clean. We see that opportunity our data set and what we are learning, we find that this Business Inside bed bath and beyond separately of the great traffic driver, it creates great frek frequen frequency. We are holding all of that of a new story model which well go through 150 next year and 450 the next three years so it is exciting what makes you so upbeat . You know i think that there could be tenderness from customers across the board the home sector is really strong at the moment. Customers really want a thanksgiving moment and a holiday moment thats special. They dont want to trade down on that they want to have that moment at home, may me smaller groups and more of those groups occurring in the past instead of large families gathering this is a way that families coming together. The gifting moment, we are not spending a lot on travel, where are they going to spend their money . We believe it is in the home they dont want to trade down the same time you are doing an aggressive private label mission here yours going to be higher end no. It is going to be in the middle of the market. The important part about that is we are actually going to add in, opening price point. We have been missing that ass t assortme assortment when we talk about adding values and price, well be able to engineering it and also create great differentiated product in that middle mark as well really double dipping. Congratulations the stock itself ran into it thats not the way to grade what you are doing. I agree what you are doing by the numbers. They are excellent thank you so much for coming on mad money. More to come. Bbby down big, why . It is up big it is the types of things that fits all the stuff you should let the numbers and the ceo dictate your thinking. Mark tritton, ceo of bed bath and beyond mad money is back after the break. On day like today with the dow down almost a thousand points covid is out of control. Ups benefits from the pandemic okay, even United Parcel and sexual trestreet freaked out e talk about business to business of marginal pressure ends. The stock is soared. Earlier this year, ups has a new ceo. Lets go straight to the source of the new ceo welcome back to mad money. It is so great to be here thank you for inviting me here today. I imagine this was a speed bump to the stock, you are not focused on it because you have so much to do at ups i join the company because i see a company with such an amazing history and even a brighter future. Today is just a day. We are looking ahead of what we are doing to lean in a different Customer Experience because the world around us is changing. What got us here is not going to get us to where we need to be and we are leaning into a new experience ahead better and not bigger better and not bigger what does it mean well, it is really all about optimizing our end to end network and serving the customers in a way they want to be served. In the past we poured a lot of capital into our company but really have not gotten the returns off of the capital that our shareholders deserve well sweat our assets a little bit and deliver a better Customer Experience by getting paid from the end to end network that we are. I found that you started talking about going as a Software Service experience rather than developing your own technology did you really develop your own technology previously . Thats not the way to go we did. We had a history of developing our own technology until this year we only did one release per year now we moved to a continuous release and we are moving to a digital factory from a Technology Perspective our customers want digital experience so we are leaning into that in a big way because of the way it is divided month to month, i think it is actually going to be expanding your Gross Margins which many are worried about today. Look, this is a big company to turn. We have over 525,000 upsers and we operate around 220 countries around the world we think we have opportunities to move the margin in the right direction reversing the downward trends that we experienced over the past several years well lean into the Customer Experience and simplifying our business and eliminating redundant tasks and making sure we get the right returns on the capital we invest. Tell me you will miss the quarter prenouannouncement can you tell me that you at least have a plan not to do that again . So we are planning a pretty picky peak peak is so important to our customers that we have been planning for this for months listen to what we have done. We leased 14 new aircraft and added 5 million more square feet and 500,000 automated packaging processing apabilities we are hiring 1,000 people to manage peak. We are ready for the volume thats going to come our way i like that we dont expect to be issuing any warnings yes, thats whats going to make the stock great you are a great teacher and always have been i have learned a new term. Freezer firm thats part of our Healthcare Logistics. When you think of Healthcare Logistics at ups, think of it as a Network Inside a network we operate 128 facilities in 32 Different Countries around the world. To manage this important part of the Distribution Network is really not about a package, it is about a patient because it is about a patient, many of the medicines and vaccines and Clinical Trials that are being sent across our network need to be chilled we have two freezer firms. One in louisville, kentucky and one in the netherlands this is super important for maintaining the health of the product that theyre carrying and also in these freezer firms we have the ability to manufacture dry ice which is important for packaging the vaccines and other medicines and such that will be transported across our network okay, is that a lucrative business or something you do well, it is something we should do. We have a responsibility to do this also, it is a very profitable business at the same time i know ups, you have provided more jobs to younger people in many towns will that continue or is that something that was wasteful . We are all about job creation here and it is about bigger and impactful jobs thats important. At one point the cfo was very blunt and businesses not making you enough money you cant make it up by doing healthcare and auto. What do you do when there are actual businesses that cant go your way because of a pandemic well, we got to manage the network. There is capacity constraint in the industry today regardless of the supply chain you are running. If we caught all the revenue thats coming our way, our Customers Service would not be where it would need to be. So we are trying to avoid that we are actually controlling the volume that we are taking into our network by working hand in hand with our customers and just going back to peak, this is a very peakypeak. Over 300 of our customers make up 80 of our peak volume. We are working hand in hand with those customers, developing daily forecasts so that we can ensure that they have the best service and we have the best Financial Results coming off of that service last question, carol, a lot of people know home depot and they dont remember they used to miss quarters and they dont remember that they did not have the right technology where is your transformation, you set a lot of things on the table. Where is United Parcel verses home depot in the transformation we are just Getting Started we are an opportunityrich company. Pine goiwow, i am going to l at that. Carol tome, it is always great to see you the best of luck for the peakypeak thank you i know you wont need it. She does not need luck to make the numbers. Mad money back after the break. I got it all from you im always pushing through i know well make it to the finish line i know youre waiting on the other side im like you ondemand glucose monitoring. Because theyre always on. Another lifechanging technology from abbott. So you dont wait for life. You live it. The banks with most of the larger market are in the dog house right now because of the pandemic you know what . The Big Money Center well, they have been dead money for years. Theyre more under sieged. Just look at square or paypal, the privately held Online Banking place. They do things differently meaning theyre aggressive about operating in the customers best interests. The whole product is designed to helping people to paying down debt thats why this company is number eight mit anthony, welcome back to mad money. Thank you, thanks for having me they are proud of their research when they look at their credit cards and do the research, they feel scolded is that why you came up with a credit card thats about paying down the debt . Thats right, we are trying to help people we are providing 2 unlimited cash back when they redeem to pay down their student loan or personal loans it is a great way to improve their lives every time they start the card theyre in a juourney they do a student loan demand and get your credit cards dbut not extend themselves because you help them stay in the game we take an membership approach we can always help them get their money rate whether it is insurance or investing or taking out a loan for a house or Student Loans or using a credit card our objective really completes that product for Financial Products that are right on your fingertips so you can do deposit with sofi money and get 2 back in your account. You do something that people did not realize. Bitcoin. I know people who are fixated on bitcoin and they tend to be young people and they know a lot more than we did how is that working with crypto . It is doing quite well. When we launched sofi invest, we want tgif tgf and crypto currency and having all assets in one account is really differentiating. And so we just launch social investing so you can follow my portfolio or anyone else in the platform thats allowed following. Crypto currency is what people should think about, it is risky, we provide a risk statement every time someone buys crypto because we want to make sure they understand the risk of that asset class. It should be one of a small piece overall portfolio if it is right for you. I will read for that. A seminar of the charity kind. Very masmart people at your fir and the consensus around the table is young people. Much more educated of the risk and theyre denigrated anthony, can you verify your customers are smarter than we are 20 years ago yes, our investors are new investors and highly educated and they have questions they want to answer we provide and answer any questions they have. We see a huge uptake in fractional share, 35 of the trade we do in fractional share. Theyre really looking at opportunities to drive diversification and we see great behavior theyre getting amazon and theyre getting shopify. They can buy different stocks in fractional shares we launched an etf with 500 stocks thats around 10 price point allowing them to invest as little as they want and in a diversify portfolio. I watched the game this weekend, it was not sofi stadium. It was rather incredible and mesmerizing. It was a real good idea that you have two nfl teams play there. Did you know about the super bowl did you think of all these things, you had to put your name on one of the most Beautiful Creations i have ever seen the partnership was about leveraging the awareness and credibility and popularity of the household brand like the National Football league and the rams and the chargers. Having the game on sunday afternoon as well as monday night gives us national exposure, and become a household brand name so people trust us and they feel comfortable. We are well aware that there will be two teams there and 20 games a year in addition to the olympics as well as a number of other events like the championship and major concert events and we see that as an iconic destination for Live Entertainment of sports. We look forward to get through a challenging time of the world and opening for fan to enjoy a great phenomenal stadium that is really going to be special thank you, you know the army navy you are not in philadelphia this year absolutely. First time since world war ii anthony served our country, great banker and worked at the nfl and now ceo of sofi. Thank you so much, anthony, good to see you great to see you as well. Mad money is back after the break. Hi, my name is sam davis and im going to tell you about exciting plans available to anyone with medicare. 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You can rely on the people and the network of at t. To help keep your business connected. It is time, it is time for the lightning round are you ready . Why dont we start with dave in illinois dave dr. Cramer. We know you like several companies in the medical device space. Please update us on desk time. What is it . Because of the new libra version . At this point they have another 30day lets start a position in dexcon if we have not own it. Get them on. They always have a good story to tell i am going with inj in indiana. After listening to you, i bought pinterest you bought pinterest today . You should be my cohost. It is a company that makes electric scooters. They make scooters for everybody it is a good company. You know i am only recommending ali alibaba, i have to do more work for niu but i know they are scooters maker lets go to parveen you are perfect jesus, thank you. I like the diagnostic segments so much whether it is thermo or how great are they and i think it is good i think we got a winner. I like that stock. I am not done. I am going to devin in tennessee. Hey, jim. Big booyah from nashville. Tennessee. Since july going all the way back with all the talk i am wondering of gan. I cant figure this one out i am deep trying to figure out how big this is. I cant tell you about it. I have to do about this one. I dont know sthoo thats the conclusion of the lightning round. The lightning round is the lightning round is sponsored by t. D. Ameritradeofi. Couldve used that before i hired my interior decorator. Voila maybe a couple throw pillows would help. Get a strategy gut check from our trade desk. If youre concerned about the environment and climate change, how do you find companies that are driving the right outcomes . If you care about economic equality and social justice, which firms are addressing it in their workplaces and their communities . For nearly 40 years, calvert has delivered competitive returns by investing in Companies Making a difference because we see value in doing good. Talk to your Financial Advisor about investing responsibly with calvert. Heart monitors that let your doctor watch over you, just like you watch over your best friend. Another lifechanging technology from abbott, so you dont wait for life. You live it. A lot of people are fed up of what happened to the economy and we have to go back to a lockdown maybe we should spend time worrying about the virus, United States failed to contain the virus. It is still dangerous and infectious when cases spiked about 7,000 like that. Look even if you survived, millions of people have longterm health problems. We are talking about major damage why did we fail . The federal government other countries found ways to control the virus, they work miracles in asia where the government took covid seriously. That turned out to be a huge mistake. We bitten the bull and enforcing these stuff, we could be back to normal like singapore, no covid in singapore or china. Insisted by many people it is a joke and often stated on my twitter feed it sickens me. We should embrace Public Health which is why i spend so much my time on masks. Thats a nonprofit getting young people designing masks i cant standby doing nothing and watching people die and get sick it is crazy. This is a worldwide crisis we all do our part regardless of our profession or sign up for a vaccine trial. You will hear well have a drug to beat this, true and antibody cocktail and helping people get out of the hospital faster. Regeneron cant make enough on their on if the government took the pandemic seriously, they would build gigantic factories all over america it is not happening. We need to put ourselves on a footing to beat covid. Eventually well get a vaccine but even good vaccine may not last very long you cant just assume that the vaccine will solve everything. Every time we make assumptions of the pandemic, have you noticed it ends badly. Keep them close until we figure out how to solve this viral load problem that we doiidnt know about. When you have a smoker at the back of your bar, you may not be able to smell in the front but as the smoke increases, everybody gets exposed thats why bars and restaurants are too dangerous to be opened when you go to bar, you are not wearing a mask, you are drinking and yelling. One person infects a whole room. Even with the latest outbreak, we have stages where bars are still opened we need to shut them down. The tragedy is we could have beaten this thing. Apple and google put together Contact Tracing system we dont have a mask mandate oh, they look ugly, they fog your glasses theyre getting crushed by covid. Well, how do you like that in short, we are not treating covid. It will keep winning until our country collectively decide to take the pandemic seriously. Until that changes, you should brace yourself for more days like today that we had this market i would like to say there is always a bull market some where, i promise to find it for you right here on mad money. I am jim cramer, see you hurricane zeta hitting new orleans right now, and over the hours before it came ashore it strengthened, much more so than forecasters had predicted. 50foot waves recorded in the gulf of mexico south of the big easy and now its racing inland. Full coverage ahead. Im shepard smith. This is the news. Its a nightmare scenario. Widespread and out of control, covid surging across america. Dr. Fauci live with us to talk about the long road ahead. Stocks are sinking a