Todays action dow gaining 140 and nasdaq surging 1. 71 the market reflected everything going right, but totally obscured everything going wrong. Its a tale of two cities. It was the best at times and worst at times but on up days, we focus d on the best and ignoe the rest what do i mean lets start by going over the winners today to see what they are trying to say. You have to define them. They speak to you. The stars of reteail tell the story. The most important winner is amazon this morning, analysts who missed nearly the whole rally here took the recent pull back as an opportunity to upgrade it was very significant. I liked everything in the support from approval to the patience you see, he waited for a double digit decline before he pounced. Most people were flying. Not him. I like that. In recognition of the incredible strength with rapid delivery and the fly wheel approach he says buy amazon is there anything in this note actually, yes. You can make the same arguments about amazon even if the 35 pandemic were to end tomorrow. The problem with amazon is its a very dependent zero sum company. Anything they win and any market share they take does often come at the extension of the brick and mortar competition when you see the stock flying up 6 , consider it to be creative destruction. The destruction of all the stores that lack convenience stunted by social distancing and ultimately fold if they dont get some help from washington. Next winner is ralph lauren. Up more than 5 . Okay, what drove this move better sales magnificent earnings no they fired 3700 people or 15 of their work force as the Company Shifts from more mall based company to a more internet based strategy good news for the market but real bad news if you work for a living and again, in keeping with this notion of being not in brick and mortar third is lululemon here is a company that makes expensive clothes youre not meant to wear to work unless youre a Yoga Instructor working from home. It looked like we had covid contained, lulu stocks were hammered the virus is making a come back and so is lululemon. Up 6 today. I stand by my recommendation nike, we got a quarter so strong as to have buyers claiming for a stock up a dozen points. Sounds great what led the quarter it was china which is far ahead of us when it comes to the pandemic so we can be thrilled about nike but america isnt driving the bus particularly physical store nike like ralph lauren. No hey, you want a real hard core shift in retail . I got a wild one for you i want you to check out facebook which rallied nearly 3 because were getting a sense that e commerce facilitation business facebook shops could be enormous and its going to help the disenfranchised. Ill approve of this offen himmer said the shops business could generate 25 to 50 billion in revenue. Again, thats all about e commerce, small, medium size business at the expense of brick and mortar, they will be ambassadors for facebook one day. With Household Net Worth at the highest level ever according to the federal reserve, maybe you would think the consumers have plenty of money left over to shop all over the place. I say not so fast. The wealth gains are from stocks in short, retail is still mostly a zero sum gain. Same for the restaurants look at todays winners, chipot chipotle, the stock rally 28. Its a strategy for takeout and delivery they are making roughly the same amount of money prepandemic thanks to chipotle and getting big breaks on rent because landlords need tenants that can actually pay ha other side of the coin sizzler. I always liked sizzler nice, cheap staeak house with a 62year legacy hey, you can go to sizzle when youre done. When i was living my car, i loved ziz lsizzler, how is that the president of sizzler made it crystal clear, our current financial state is a direct consequence of the Economic Impact due to longterm Indoor Dining closures and landlords refusal to provide necessary rent abadement tough to run a steak house opposite from what we heard from chipotle darden reports on thursday and unlike sizzler, the pararent company of olive garden can survive the economy if the steak houses are not delivering right now. Yes, they can get through to when we have a vaccine they will be able to do it sure, there are smaller retailers, smaller restaurants that can compete but you just wait until it gets cold and windy outside. With no Outdoor Dining and heavily restricted Indoor Dining, most of this industry will be sadly out of luck. Darden, though, the restaurants will be here when the pandemic is over and most of the competitors will be gone no wonder the stock is strong going into the quarter thursday. Its the last person standing. Next up, the remarkable bull market in housing spurred by a shortage in homes but thats zero sum there is a shortage of homes in the suburbs and by the way, also, in the country away from the cities because people are fleeing from the cities to work at home. Landlords arent ready and so are the banks that length them money which is why bank stocks cant get out of the way in a world you dont have to commute into the office, zoom video Reigns Supreme and cybersecurity needed, z scaler, crowd strike, octa people that work remotely are vulnerable to hackers. Look at the headline from todays wall street journal. Bonds related to Hotels Office face pressure. The bank is on a lot of that debt, too. Buyers swap into Financial Technology like square and paypal and get out of traditional banks even if their recommended push the offsets here are ext extraordina extraordinary. They are not visible we can see lennars fabulous sales but how do you gauge the stress of the landlord mostly you pick it up from the credits market. What else . When it looks like we had the virus contained, some of the favorite cloud stocks kept rolling over two classic examples, adobe or do docusign both got pulverized after excellent quarters i invite both companies to come back rather than focus on the stock going down cases are spiking so they are roaring again. I bet they can go back to their old highs. You have a lot more demand for cars they didnt seem to like new cars thats how contactless used car like carvana that sent the stock sky rocketing. So many guys bet against these whatever even the bulls didnt expect to be this good this is the new normal until we get a vaccine. Every time we try to reopen, the virus comes right back its the bars and restaurants, people we know this because countries have gone through the same thing in the u. K. , in spain, israel, cases started spiking a few weeks ago. We have 17 states where the numbers are on the rise and getting worse. It is the case load, not the deaths, its the case. Stop telling me, jim, youre looking at the wrong numbers we have universities where its out of control and a lot of these students are being sent home to their parents. Were not china. They wont put you in jail if you go out when you shouldnt. The negative stories are hidden, at least when it comes to the stock market the losers are being crushed by the virus. The winners you benefit from or can survive to come out the other side with fewer rivals let me give you the bottom line. You cant see it from the stock market that has more winners than losers on a day like today because the losers are too small to be public and thats who the government needs to be ready to protect as it gets cold and the week by no fault of their own cant make it through to the promise vaccine land david in arizona, david . Caller hi, there, jim cramer dave here. Hey, dave caller last week you were speaking about value and basic industries and back in may of this year i picked up some shares of corporation of america, pkg specifically because at the time it was yielding a little over 3. 6 . I put into an ira and they basically make container board. Sure, i know them. Caller and i want to get your thoughts on this as an investment that can grow over the course of time. Okay. My writing partner and i have been discussing this because you had ip doing well and west rock doing well some of that is because they finally stopped opening new plants and we still know there is demand for lineup work because of e commerce. So i think packaging is okay im going to recommend international paper. I think west rock can move, too. Edward in pennsylvania, edward caller yeah, my son 12yearold edward has a big question for you. Bring him on. Bring him on caller hello, sir. Game stop has rallied more than 100 in the past month if i had two recent upgrades to announce to preorder the new playstation 5 now and said ryan sees it rivaling amazon long term after this do you still think game stop is a buy. Game stop is a problematic equity it is their time now i want to caution. I want to caution, there is a very big short position and that mean there is are people who will have to continue to buy it with any good news its not my favorite its a short squeeze but i think you can have some legs unless we get a stimulus compromise, the economy is going back to full covid mode. Invest accordingly back to these stocks again on mad money tonight is macys in need of a miracle as the Retail Sector continues to find its way in a covid19 world. Im asking the ceo how its positioning itself and the market spent the past few weeks rolling over so is that a thing to come . Is that a sign we got to go off the charts to find out. After selling off hard during the covid crash this year, how the heck have shares of elf beauty managed to return to prepandemic levels . I think we should talk to the top brands stay with cramer announcer dont miss a second of mad money. Follow jimcramer on twitter have a question . Tweet cramer madtweets send gajim an email to ha madmoney cnbc. Com or call us at 800743cnbc m miss something head to mad mun dmoney. Cnbc. Coam as business moves forward, were all changing the way things get done. Like how we redefine collaboration. How we come up with new ways to serve our customers. And deliver our products. But no matter how things change, one thing never will. You can rely on the people and the network of at t. To help keep your business connected. The big events are back. Xfinity is your home for the return of live sports. Is there any good reason to dip your toe into Department Store stocks as we head into the Holiday Season with covid cases rising take macys. When the pandemic hit, it got through the meal giant rinder how do you sell . Up a couple bucks from april lows macys reported numbers better than the low credit good although thats not necessarily saying that much because the expectations were low to begin with the reopening trade has gone out of style with macys giving up the most earnings gains and then some i know the situation macys may seem bleak but if the company has enough cash to get through the weakness and i do, you have to consider the stock is selling for low. Could this be worth buying in weakness lets go straight to the source with the chairman and ceo of macys to get a better sense of what his company is doing and what we expect for the holidays and back to School Welcome back to mad money. Hey, jim, great to be here. I wish i could be there in person wish i could be on your show again. I wish i could see you in person and your beautiful store in midtown okay, you picked up 4 million, 4 million customers in ecom in the Second Quarter alone what are you doing to monetize them so here we are. We have a growing website already and so during the pandemic, that was our only portal for the customers we were really hardened by the 4 million customers that came into the brand and their younger and more diverse and we have, weve learned lots from them of yos obviously, how do we get them to be a core macys shopper we have Loyalty Programs to come into our brand were looking at new categories so we added categories based on what they asked for. We have new Payment Options for them one thing they asked for is being able to do it in payment installments so we added klarna. They want more deliver options so we added door dash or sameday delivery in 500 stores. We are really interested in making sure these become core macys and bloomingdale shoppers. You mentioned bloomingdales its a bloomingdales moment. When i look where we want to buy housewares in my family, we go to bloomingdales and the reason we do, high quality, yes, indeed if we have to return it, were fine but we dont want to do it online we dont want to do it online because you can feel it and see it and im going to spend 500, i want to do that. How about these new people do they want to go brick and mortar or fine at all times being on the web so jim, youd be surprised what people buy online the amount of furniture business we do tremendous Business Online in all categories but obviously as an omni channel retailer, we have great privilege of serving customers if they want to shop on the app, do it online or come to the reopen stores home is clearly having a moment and you like so many other americans are looking around their houses and saying it is time to update and so that can be new appliances, appliance candy, couches, home decor, textiles is having a moment. Everything in luxury with particular reference to bloomingdales is working right now. Well, thats a reason i guess why the Gross Margins are improving. Youre selling the right stuff. Right, part of it is having customers, high appetite for fashion and if you think about the competitive mode after macys and bloomingdales, its a National Strategy of great tasting fashion packed with quality from off price to luxury so were really liquid right now. We have our stocks down. Our stock to sales ratio is quite healthy and the goods were bringing in were selling at regular price so margins are of usually reflective of that. We know that ralph lauren announced a reorganization today with unfortunately a lot of firings and brooke field let people go. Obviously, the malls still threatened in your presentations including one you did recently, the Goldman Sachs retailer you admitted look, some of the malls if they lose a lot of stores, they become less attractive even if you think macys is the only one there, thats not a good anything. Lets talk about stores what is happening now when you look at macys and bloomingdale part follow owe. Were in a lot of malls but you look at the best malls we have 500 stores we committed to closing 100 of them when you look at the remaining 100 portfolio, they are in b, b plus, a to a plus malls. Every Bloomingdale Stores are in a plus malls i believe those stores or malls will stand the test of time. When you look at it, i look at the mix of these malls and the more they are playing with the mix, getting more entertainment, more hospitality, less apparel and accessorieaccessories. The amount of footsteps will help with the longterm viability and im really happy with the Mall Partners when i think the key reads on malls and most important they have an Investment Strategy to make them viable destinations for years. Have they been because of this elongated back to School Situation positive i mean, how do you describe back to school . Its kind of like a rolling thing now. It is is that a prequel for how holiday will be and thanksgiving or christmas or hanukkah and how should we expect that . Whatever comes our way we have a, b, c, the 2020 options because whatever comes our way, we have to have flexibility. So what im expecting is that the holiday traffic is going to start much earlier customers want more than ever want to have a great gift that they either put under the tree or give in a treasured box, you know, for customers. To make sure we have that ready for customers no matter when they want to shop, were pulling the calendar to started a dressing those great values in the beginning of november and were going to be ready for the customer for those that want to shop after thanksgiving being an omni channel retailer, well deliver same day or them coming to the store or safety of curb side picking up the great value. Okay. There are certain things we associate macys with value and different so many different products we like but also associate it with thanksgiving day parade, jeff that has always been a mainstay for me, for my parents, for my kids what are you going to do first off, let me broaden it, what we always do when you think about macys, you think about were pillars of communities were part of and take great pride in that. Thats in our dna. When you look at what we do give back and donations and meals on wheels with food instability right now, those are things were proud of and were in that with customers and if there ever was a time we need to give thanks, it is right now and for thanksgiving so we have kind of a dress rehearsal. We talked about this with the fireworks. We did the fireworks in are a way that was safe for People Living in new york city, expect the same thing with the thanksgiving day parade. It not going to be a live event but it will be filmed live it will be filmed over a twoday window it got the floats and balloons the talent is different. All the people that were ready to come, the marking bands, cheer squads coming for 20, weve given them a pass for 21 and back filling with other entertainment. This will be one were really excited about having a great thanksgiving day parade for america this year. It will just be different. Well be going without a hitch. Will we be able to order things to make it an interactive parade online . There will definitely be lots of opportunity to look what were doing with that and we have a website thats opened on thanksgiving day were not going to have our stores enon thanksgiving but obviously, we do a lot of business with demand that comes in on that day. All right youre more fired up than ive seen you in a long time, jeff, and i know you got a lot of good things coming. Thank you for coming on the show the chairman and ceo of macys great to see you, sir. Thank you, jim. Great to be with you. Not an expensive stock if you believe things will get better in the country and believe in science, if you believe in the notion that retail has a place thats more than just the economy and doing well e come, this is not an expensive stock when lul us up 22. You get the picture. Mad money is back after the break. Us up 22 you