City of New Roads having Stimulus Pop Up Shop on Main Street City of New Roads having Stimulus Pop Up Shop on Main Street By Cali Hubbard | May 6, 2021 at 3:40 AM CDT - Updated May 6 at 6:48 AM BATON ROUGE, La. (WAFB) - As the state re-opens, the City of New Roads is making an effort to help small businesses and entrepreneurs affected by the pandemic. The City of New Roads Stimulus Pop-Up Shop on Main Street is happening Friday, May 7, from 5 p.m. to 8 p.m., and Saturday, May 8, from 8 a.m. to 5 p.m. The two-day event will happen on Main Street in Downtown New Roads along False River.