Sedona Red Rock News This week small business owners around Sedona were notified by letter that the city of Sedona would be redrafting its temporary sign rules, which were loosened roughly a year ago due to business difficulties caused by the COVID-19 pandemic. Sedonaâs sign rules allow businesses to put up tempoÂrary signs to advertise that businesses are open, which were needed as many businesses around Sedona had been closed first by the mayor, then by Arizona Gov. Doug Ducey. Many of these businesses were allowed to stay open because theyâre considered essential under Duceyâs executive orders. In order to advertise their openness adjacent to other businesses that were shuttered, they were permitted by the city of Sedona to display a wide plethora of temporary signs from A frames to banners, to flags, or in the cityâs words: âDue to the COVID-related restrictions on businesses, the city of Sedona took steps to stop enforcement of the temporary sign permit regulaÂtions to ensure business did not face any undue burden during uncertain times.â