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Circle K Europe has won the NACS European Convenience Retail Technology Award, recognizing the global retailer’s Pay by Plate payment technology used for fuel purchases. The award, sponsored by Gilbarco-Veeder Root, was presented on June 1 during the virtual NACS Convenience Summit Europe.
Circle K is the first fuel retailer to introduce Pay by Plate across Europe at scale, which allows customers to pay for fuel using their number (license) plate, offering a frictionless customer experience.
“We are extremely pleased to announce Circle K as the winner of this year’s NACS European Convenience Retail Technology Award. The launch of their innovative and completely frictionless technology is not only a momentous occasion for the industry, particularly in light of the new COVID-driven safety climate, but it’s also terrific news for Europe’s drivers who increasingly come to expect safe, seamless and connected mobility,” said Jason Lund, European managing director at Gilbarco Veeder-Root.