It's always important to highlight tasty food on these trips. Author: Chuck Lofton Updated: 6:32 AM EST February 19, 2021 For the latest Chuck's Big Adventure, we traveled north to the frozen tundra of Wisconsin, where the weather is cold but the fun didn't stop! Mars Cheese Castle Cheese. You can't visit Wisconsin, live in Wisconsin or even think about Wisconsin without considering cheese. To understand the fascination with cheese, all you need know is this: Wisconsin is home to 1 million cows — one cow for every five residents. 90% of their milk is turned into cheese, meaning 2.8 billion pounds of cheese per year. That's a major bovine influence on the economy and a statewide love for lactose.