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China travel trends for 2024: more visa-free entry, domestic
China travel trends for 2024: more visa-free entry, domestic
China travel trends for 2024: more visa-free entry, domestic tourism to grow thanks to influencers, cultural tourism to favour smaller cities
China reopened to foreign visitors in early 2023, and while inbound and outbound tourism is rising slowly, domestic tourism is surging, with an emphasis on cultural experiences.
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