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The digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs.
The new sets will encourage kids to create their own ice cream, popsicles, and chocolate bars while each pack includes a booklet with three recipes, designed to help little ones be creative and become autonomous in the kitchen.
The Chefclub Kids culinary collection will be developed around the themes of chocolate, ice cream, and smoothies and will be composed of six products: Best Friends Chocolate Bar Set, Funny Face Chocolate Bar Set, Chocolatier Kit, Ice Cream Set, Popsicle, and Surprise Ice Cream Bar.