Date Time Channel Nine’s Today show breaches commercial disclosure rules TCN Channel Nine (Nine) has breached broadcasting rules for failing to disclose a commercial arrangement with McDonald’s behind a segment on its Today program aired in October 2020. Over the course of the program the Today show presenters discussed a new McDonald’s product line and presented the range on-camera. An Australian Communications and Media Authority (ACMA) investigation found Nine did not satisfactorily bring to viewers’ attention that it had a commercial arrangement with McDonald’s to endorse the products, as required under the Commercial Television Industry Code of Practice.