CEO of Japanese cosmetics firm criticized over anti-Korean slur on company website December 19, 2020 (Mainichi Japan) The written piece attributed to DHC Corp. Chairman and CEO Yoshiaki Yoshida is seen on the company's official website in this image taken in Tokyo's Chiyoda Ward on Dec. 16, 2020. (Mainichi/Aya Shiota) TOKYO -- The head of major cosmetics firm DHC Corp. has come under fire from human rights experts over a post on the company's official website which claims that a rival firm affiliated with Suntory Holdings Ltd. almost exclusively uses Korean people living in Japan as performers in its commercials. The post, which was published online under Chairman and CEO Yoshiaki Yoshida's name, includes content discriminating against people with roots in the Korean Peninsula. Experts in hate speech issues have criticized the post, saying, "It is incitement to discrimination from a major company with significant societal influence; their responsibility is great."