Cellhire is to launch its own MVNO imminently, starting in France.
The York-based dealer’s offering, called eSIMsmart, will open on Orange France’s mobile network in the first quarter of the year, which begins on May 1 for Cellhire.
The move will enable the company to benefit in the future as the traditional SIM market moves towards eSIMs instead, said Cellhire MD Matt Bennett.
“It future-proofs our business once SIMs disappear and provides a foundation for a product range in the future that we think will be very innovative,” he said.
“It [the MVNO] originated through our long-standing partnership with Orange France. We’ve had our Cellhire entity in France for over 20 years and we’ve been in discussion with Orange on how we can further improve our partnership.