Carnival Rolls Out New “Mini Shaq” Marketing Campaign Published 2 months ago Shaquille O’Neal is known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO). Now, the former basketball star has a tiny sidekick “Mini CFO” who makes his debut in a creative new marketing campaign to promote the cruise line’s selection of shorter cruise itineraries. (Image courtesy of Carnival Cruise Line) Through a series of videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart highlight the convenience and affordability of Carnival’s variety of three to five-night voyages. “Cruising is the best vacation around and Team Carnival is hard at work getting ready to sail again when the time is right. And my new pint-sized sidekick is the perfect way to let everyone know all the fun they can have on a Carnival cruise,” O’Neal said.